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PVC Coaching Call 7.15.21

So rock and roll. So what's new with what's new with you. What are you working on? I have the following mostly set up. So when I get guys running on first making dinner and then setting up the ad campaign.

[00:00:23] Cool. Do you want to show me what you've done so I can take a look so need to make a couple of customizations, but you give me a minute. I'll pull it up. Yeah, let's take a look.

[00:00:43] And a little bit slower week than usual,

[00:00:48] slower in what way? Have more stuff going on for, okay.

[00:00:57]And it's been useful stuff. It's not like I've been

[00:01:03] yeah. Hose, but yeah.

[00:01:13] So

[00:01:28] yeah. Click funnels is complaining about my address. Okay.

[00:01:34] So a couple weekends ago I filmed a okay. An extra series of exercise videos for a local, because it allowed me to get out, do something. Yeah. And I wanted to get that over to her because it would be good to have her on my side in case I needed a recommendation or, and also just have some more stuff out there.

[00:02:09]Of course.

[00:02:13] And then yeah, so I sent that over, so did a little bit of work to color grade that and send that over to her. Cool.

[00:02:28] So did you end up doing it in click funnels? This funnel? I did. I figured, yeah, I'll share it over then. I could research figuring out how to put it up somewhere else later in case that became, that stayed relevant.

[00:02:51] So I need to change a couple of the testimonials. Obviously I have one I'm going to pull from

[00:03:03] one of my profiles cause I have my photo

[00:03:12] that's lane. All right, let me just enlarge my screen here so I can see it all. It didn't save my changes.

[00:03:25] It does not auto save. So I don't know if that's part of it.

[00:03:40] All right. So I guess I'll have to do that part again, but I've found, I know where the stuff is as long. Took me about five minutes with the new photo in. I just don't know if the new photos on this machine or not. Sure. Sure. Yeah. I get that where I'm heading today is actually, I'm going to, I'm going into Vancouver to check out a place called Seanna works.

[00:04:12] Okay. It's a combination of a networking site, plus a

[00:04:27] plus it also has equipment and production facilities. And I want to check out the stuff they have there

[00:04:38] because I was thinking that networking would be a good thing. No, it was, as the ads get bigger than I would need help. There's a limit to how much you can do solo can do IRN more sophisticated work if you have a crew, but also things first let's get the, let's get the one man band clients in the door.

[00:05:09] But I was thinking even in the meantime, having the, having access to space and equipment would be useful because my apartment doesn't really have a lot of space for me to film in. And sure. It's also, since I have a train track, not just to set the train tracks right next to me. Yeah. Great place for audio.

[00:05:38] Yeah. By which, I can't really record audio here because it is well here. Whoa. My Spotify listen, like definitely do not put much thought into the fulfillment, right? Sell it before you build it. It may take you some time to, crack away to consistently get leads. And then we got to get sales and I'm sure it'll all shake out nice and quickly, but just focus just 100% on the sales pipeline right now.

[00:06:19]Once you get somebody in the door, great, then you can we can figure out how to fulfill that. And then, so just one step at a time, but there's nothing more important than just getting the leads right now. Yeah. Kind of work. I'm operating in parallel because I'm also doing the networking and figuring I might as well do that since I have to, since I want to be able to do, get some collaborators anyway.

[00:06:50] So the worst that happens is that I don't use it for a few months. But that's, while I'm scheduling leads, I can also be

[00:07:06] networking and sure. People and shooting stuff so that I'm continuing to keep my skills sharp. And also just able to keep creating things because that's

[00:07:25] kind of the point is to keep creating stuff and it'll help me to stay sane while I'm grading. Yup. For sure. While I'm building a sales pipeline. Yeah, for sure. Oh, we got a bunch of other people on the call here. Hello? Who's here. Hello, Lorenzo. Hello, Rob. Hugues. Hello, Tyrone. Hello Alex. Where's my view here.

[00:07:57] I got to turn the, oh, there we go. Now I got the gallery view on. I can see everybody. So built is a funnel, but I guess didn't save it. So now he's trying to rebuild it on the fly. There you go. Rick asked, do you want me to go to somebody else and then go back to you and we can take a look at it? Sure. Cool.

[00:08:20] Who else wants in?

[00:08:25] Do I look flushed to you guys? I took some sort of a, I took some sort of like supplement pill. I've got this new health coach and it's supposed to make me feel really flushed and look flush. And let me tell you it is working. Yeah, look at me. I'm like red as an, as a tomato. I was going to say that right now.

[00:08:50] You have tiny. Oh my gosh. Okay. So who wants to jump on

[00:09:08] anyone? Got anything? Hey I'll go. I don't think I have much, but

[00:09:12]I just want you to give you a little update on the Facebook campaign that, you actually sent me with a week. We haven't talked about it in a while you were going to do some some big tests. So how's it going? Basically the campaign what we tree, because it was supposed to run for three weeks.

[00:09:34] So basically the time has elapsed. And so I paused the campaign, the campaigns. And so in terms of ad spend, we spent a 1,600, we generated 74 lead 1,600. All right. So 20, $21 a lead. Okay. Yeah. So the, basically that's it, of course I'm still running another ad for him. So my job is pretty much done where that jumping he's concerned, but I fell off the radar a bit as it relates to, building out my fault.

[00:10:16] And cause I think I was like, I went through the personal and the exercise. I went through the innovative position statement and so I just needed to get lucky and Chuck a bit because yeah, I had a

[00:10:32] myriad of things going on, but yeah like I said, I don't have much because I know I need to, put some drugs in and get my, that campaign was a success. What did you learn? Did, were you able to when we talked about it that first week, it was really early days and then we were making some tweaks.

[00:10:50] Were you able to improve the performance at all? Yeah. I think the overall performance has been improved. But of course, cause 29.9, 9% percent up to the rate. What you're talking about, that's pretty awkward, I think. And it's about 50%.

[00:11:08] So that's that was your leads divided by landing page views when you looked at the stats. Yes. Yeah. Because I remember we looked at it and he's driving traffic from everywhere. It was hard to see it, but you just did it directly in ads manager. So when I looked in ads manager, is he has, I had him.

[00:11:29] I think he has the software that measure the data. I forgotten the name of the software, but he said he sent over that data, that information to me, because when I look, because currently, when I looked at the ads manager, it is showing me right that we have 54 lead generated. Prior to that, I spoke with him.

[00:11:47]I think when we had like about three to four lead generate, you wish reflect in 34 leads in ad manager. And I had asked him, and he said, because when you and I spoke on, you said that, the, it was difficult to dissect the two to differentiate where leads are coming from since you are coming from multiple different truck tours.

[00:12:06] So I spoke to him about it and he had the time he told me that I think I was seeing about 34 leads in the ads manager. When I told him I bought two, he told me that we had likable party 47 leads in our agent. So I ended up at this moment. No I think it is showing Christopher leads generated in the ads manager, but yesterday he, he gave me an update and we had 74 leads generated.

[00:12:36] Very nice. Very nice. Yeah. You really you get, you should use UTM parameters. He may be using wicked reports or hieros probably wicked reports to do that. I don't know, but yeah, I actually, I just I've been a little, I've been lacking a little making YouTube content, which is fine. I've been focusing on more important things, but I whipped up a little video today that is going to go up late.

[00:13:02]Realistically I'll probably put it up tomorrow. But it's on how I do UTM parameters and I'm going to put it in the course too, because everybody's going to have to put that in when you run ads on Facebook for this exact reason, so that you can double check this yourself. So when you're running ads, if you put this little string and you'll, I'll see you when I get this YouTube video up, when you put it in the ad lab, It'll allow you to go into Google analytics and see the true data so that you can optimize a little more easily.

[00:13:36]So I'll show you that when you get there, definitely. Also one more thing. So I, unfortunately, I wasn't able to make it for a previous club, but the fun though that you both thought I was thinking I sent you a message, but I'm not sure if my question was clear enough. So being that we're called, no, I just wanted to ask you again now for performance based marketing, right?

[00:14:04] Our thought that's right. I don't know. I was thinking like, if, for example, my niece current know I'm looking at life coaches, right? So if I was to say create a funnel, specifically targeting life coaches and to say, Hey, I can create this video for you. But I think I wouldn't have enough control over the whole creative process.

[00:14:29]For example, if you're doing a product video, what the client would probably just send you the product and you do everything in turn, to research audience just getting a message dialed in on the story is such a, but for example, if I'm working on with your life I wouldn't necessarily have that total control over the video.

[00:14:50] Firstly, are, would I just work in terms of helping them develop a strategy? Like probably using something similar, like you're are in a pharma, et cetera.

[00:15:06]So you're you, so you're just saying you're skeptical that you would be able to offer a performance-based to life coach. Is that what you're saying? Yeah. Cause I don't know, but I'm thinking that not chromoly, we wouldn't be perceived as denote value. If, like I said, if, for example, if I'm doing a product for video, then I would have control over the whole creative process.

[00:15:27] But if I'm working with a coach, then they would probably have to shoot the video. Yeah. But listen, it's just marketing now. Like it's real. You'll do it if they qualify, but just to be clear, it was last, was it last call when I went over this? You guys? Or was it two calls ago? It was the last call.

[00:15:45]Okay. So definitely watch that call. Debbie watched that call. Did you watch the replay? I don't know if you got it, but anyway. Yeah. The one you missed. No, I wa I'm about like. Oh, okay. Yeah. Watch some of that. And I explain a little bit more about what the deal is with this funnel. But it's just a hook, and it's ethical and it's true.

[00:16:13]You'll do it if it works, but it's really just a hook. It's just basically people want a few different things. They want things to be simple, fast and cheap. So sell them what they want, give them what they need. So in your mark. So it's just a hook to get them in the door, to get them on a call with you.

[00:16:42] And then you'll go through a qualification process where you qualify them. Now, if this life coach is spending $500 a day on ads, getting people into her her webinar You may say, okay, great. Let's do performance-based you can just pay me a percentage of the amount of money you're putting behind that, that this video ad I make, or you can pay me I dunno, $5 per webinar registration that this lead generates.

[00:17:15]If, for example, she's he or she is like very active. But if they don't have really much, like they don't have a proven offer or a proven funnel, and they're just like tinkering around and getting started, you won't do performance-based with them, which doesn't necessarily mean that you won't work with them.

[00:17:36] You'll just, you'll give them a different package. You'd be like, okay this isn't really a fit for performance-based. It's a little bit too big, a risk on my part, but I still definitely think that I can help you. And then you'll pitch them something else, whatever it is. How about I give you a full, like you could pitch her like a full suite of video creative so that she can run all of her webinars, ads and content retargeting ads and everything like that.

[00:17:59] And I've run a lot of stuff for life coaches, and I can help you guys come up with a package that would be sexy to them based on how you would use them. And you may be able to upsell them to actually running the ads as well, by the way which isn't a bad idea. If that's something you'd be interested in doing, it's always good to wrap in the traffic.

[00:18:17]If you feel comfortable doing it, but yeah. And you just tell her that you'd be like, okay let me give you my, instead I think what we'll do is the $2,500 kickstart plan. You won't pitch it that way, but that's what you would do. So it wouldn't be performance-based, but you'd still sell to her.

[00:18:32]So most people are not going to qualify. For the performance-based pricing. This is just a hook. Makes sense. Yeah. Yeah. Definitely makes a lot of sense. So cool. I have another funnel that I'm testing for you guys right now, too. I think we've gotten three leads from it. I think we've gotten three leads from it, or so since I've launched it, ads manager says one, but I have to look at what the cost per was, but I think the CPMs are high on this.

[00:19:06] So if that works out, I'll let you know, ultimately where we want to move you to is being able to build marketing. That is, where you can position more authority. These like beginner funnels that I'm giving you are meant to be very hook oriented. Because you don't need a case study to be able to run it like a case study or testimonials I've gone ahead with both of these funnels and left out all of my case studies and testimonials from it so that it can pose as like nothing.

[00:19:45] It's nothing but the offer, nothing but the hook. So cool. Lorenzo rock and roll. Keep our rock and roll and build it. Let's get you some more. You've had some success already, which is great. It's good. What's your thought? I was thinking about asking the guy for a testimonial.

[00:20:03] I don't know.

[00:20:07]It's just a thought. So of course this campaign should pending next week, I think about next week sometime at the end of next week. So by then, I'll try to get the PEBA from him to people would process if he enjoyed working with me and so forth. So yeah, sure. If he's happy, always ask for testimonials when they're happy because things can change and then I've made this mistake.

[00:20:38] You wait until there's some sort of weird downturn that's out of your control. And then you're like, ah, shit, I should have asked him for a testimonial when things were going well, and you're never going to get that testimonial. So anyway but yeah. Start building that sales pipeline. Yeah. All right, sir.

[00:20:57] Thanks man. And don't be afraid by the way. This is a good, a great lesson. Don't be afraid to ask for referrals too. That's the other thing like if one life coach is really happy working with you, they're usually in groups and stuff, so just be like, listen, like I've got a few more spaces available I'm trying to fill.

[00:21:20] Can we, is there anybody else, that might need blah, blah, blah, blah, blah. You can get a lot of business that way. It's just, it's always good to, continue to, have multiple ways that you're bringing leads into your business. Referrals is just not a strategy.

[00:21:41] Like you can never build and scale a referral base. A referral-based business, which is why we do what we do here. But it's just it's nice gravy. You could get to a point where, at one point with our business, we were at we were at like $50,000 a month, really just on referrals and we'd stopped.

[00:22:03] We'd stopped like we stopped our funnel and everything because we were just trying to focus just on like making the product better and getting our internal systems in order. So you can make a lot of money off of referrals for sure. But don't be afraid to ask for testimonials, don't be afraid to ask for referrals as well.

[00:22:27]And just the number one thing, like when you're building your business and this is a, this is always a tough thing for filmmakers and creators to wrap their minds around the most important thing in your video business is not the video you create. It's the sales pipeline that you build because you're never going to be able to create the video without clients.

[00:22:54] So it's chicken or egg, which is why, like a lot of people, like a lot of filmmakers and vets. Thousands and thousands of dollars in gear, and then they don't have any clients get the clients first, then get the gear, get the, get the client, you can go, you can easily like order like a Sony, a seven S3 and have it in two days.

[00:23:16] If you really need it for a gig after you closed the client and then you'll be like, okay, great. Awesome. So yeah anyways, it's all about the pipeline. So when you're managing your time towards your business, that's your sort of order of operations. Like the number one, most important thing to work on every single day is new revenue is revenue generating activities.

[00:23:41] So that means getting leads, nurturing, leads, whatever it may be, because without it, you don't have a business, you don't have anything, you don't have business, you don't have clients, you don't have money. That's the most important thing. And on down from that. But yeah, that, that stuff comes first, which is why often, like those of you who have gotten gigs while you've been working with me, I've been like, okay, great.

[00:24:07] But don't just sit on your laurels and don't do I know looking at you, Lorenzo, you don't just sit on your laurels and don't do anything to get more clients while you're working on this one thing don't tell me you only have the capacity for one client at a time. It's all good.

[00:24:23] It's all good. W one more question. No. Yeah, the messages I sent you in the group, you did stay at that performance base wouldn't make sense if they don't have a proven on out. So is it in a case where, when I started generating a lead, if they don't have a proven funnel, ho how would you suggest, going around at our contract, should I offer to pardon them are, But you wouldn't, you still wouldn't want to go performance-based with them. Listen, you can do whatever you want. I remember back in the day when I was doing this funnel, like I, I had some coaches myself when I was doing a funnel similar to this way back in the day. And I was in a coaching program.

[00:25:15] I remember, and everybody was like, don't do this unless you have a proven funnel. And I totally agree that being said. If you guys wanted to take on a few clients and with a paper performance model, just to get your feet wet, because I know a lot of you don't have clients at all, go for it.

[00:25:34] If you want to try if you want to be like, Hey, I'll make a video. Let's just track how many leads the video gets and let's give me $10 a week. Yeah. And then see how much money you make and see how it goes. It's your business right? At the end of the day. From my standpoint, I don't take on people performance-based unless they have, yeah.

[00:25:59] Like a proven cause I'll lose my shirt. Because then I'm just like it's costing me whatever, like $3,000 per month in time and resources to create to like work for them. And I'm, we're making like $1,500 a month. The numbers don't work. That's why you need need proof. Like you need to be like, oh, I see why this would be a profitable, it's just, it's like jumping on a train.

[00:26:28] Like you have to jump on a train. That's moving forward when you're doing that. So as far as getting around it, I get I really think you should go back and watch last week's call because I covered it there. Just like I said, you're just treating that first sales call, like a qualification process, which you would do anyway in a sales call.

[00:26:49] So you're basically interviewing them and getting all the information you need to To, to be able to see if they're a fit for performance-based or not, most people won't be. And you'd be like, oh, listen. It doesn't qualify for the performance-based. Everybody usually understands that.

[00:27:05] And then you're just like, okay. Here's what I can do for you. And then you pitch them that on the second call and it's all good. Good. And actually, I mean like you, you can offer them other things. If you want to build a funnel for them, or you want to build whatever for them, you can be like, okay why don't you just, why don't you just give me five grand and I'll build all this stuff and validate it for you.

[00:27:26] We'll just work together for a few months, make videos, run ads, see how it goes. And hopefully we can get you to performance-based after two or three months of working together. Or how about that? Yeah. So you just have to work out how much money your time is worth and just figure that all out. But yeah, hopefully that makes sense.

[00:27:49] Thank you again, man. You're so welcome.

[00:27:59] Feel free to jump in anyone. Oh, one comment I was going to make. Yeah, you can always rent it.

[00:28:12] Yeah, we don't have, Hey, you want to come say hi, my kids just came into the room. Sorry. I thought they were going to, and then they backed out my three-year-old. He said, daddy, and then I was like, you want to say that? And he was like, Nope, you ran away. So you don't get to see my children anyways. We could rent here they are.

[00:28:38] If you want to see them, by the way. That's Aiden that's oh, and eight and six he's five and Owen. There is a three and this is the neighbor. Okay. Go ahead for cash. It's a great photo. Isn't it. I took that with a, I took that with a lens that I ended up taking back to the store. Cause it was too fricking heavy.

[00:28:59] Okay. Go ahead and refresh. You can rent some pretty nice camera equipment for surprisingly low prices. Yeah totally. Yep. I should have done that before. I'm happy with my recent camera purchase, but that would be a fun way to do it, but yeah, sell before you build it, sell it before you build it.

[00:29:24] And that's the only reason to own a camera is if you're shooting all the time and you're shooting more than you'd be paying for it. Or you'd have to make the rent just over excessive. Yup. Yup. And some of you might not even need a camera to do your video work, depending on

[00:29:48] I made a whole career out of that when I was first doing video, I just taught myself after effects. And that's how I got my first jobs at. My first jobs in video was doing animations and voiceovers and things like that that I would create myself at my desk. The first video I ever made. Did I tell this story how the, I taught I'm very much a learner by a doer.

[00:30:11] So I, this was like 10 years ago. I taught myself after effects by making a fantasy football, like 1 0 1 video cause I, we were starting like a family fantasy football league and nobody knew how to play, but I was really into it at the time. So I taught myself after effects by creating an all like animated, not like at the Simpsons, like animations and I posted it to YouTube and it's still goes viral every single August before the football season, it has 300,000 views or something.

[00:30:42] I don't even touch that channel. It's like an old channel, but like I still get comments. It's crazy. Anyway, it's always a good skill to have after effects. Who wants to jump in. So I have a bit of a question in terms of I like the glasses Tyrone, I've got them today too. I'm feeling a little feeling a little tired today.

[00:31:05] The glasses make me look tall. Today I only ever see you from the waist up. I don't know how tall you. I have no idea, but sure. Oh, you know what? I think I followed you on Instagram though. And I've seen you I've stick I've I think I've seen you do, like in the gym lifting I'm six foot four. So I'm not a small person.

[00:31:27] I usually get the, oh, when people meet me in person, they go oh. Because they only see me this big anyway. So introduce yourself as little time. I'm the youngest. So my sister always talks about me as her little brother. So when I meet her friends oh,

[00:31:54] I am the smallest, the best my brothers. Anyway, listen. So the deal is our social media persona, right? Like how much. What kind of content should I be making personally I'm none

[00:32:20] easy answer. How many clients do you get from your personal social media? None. And there you go.

[00:32:36]Listen, you can post on social media, but it's not like a scalable sales platform. There's a lot of people out there telling you the things that you need to do to be successful. Like you have to post X number of times on social media. And by the way, in the course in the diversifying your lead gen thing, I tackle some of this crap.

[00:32:58] Some of these issues, if anybody's gotten that far, I hope you have yeah, it's just not necessarily a revenue generating activity, right? Like it doesn't direct. It's a really long game that doesn't matter that much, but just yeah. The only client, the only time I've ever gotten clients from video at any decent clip was my YouTube channel.

[00:33:29]But anything else I've done hasn't mattered. And a YouTube channel is a bigger endeavor too. And if you most of you are like me fill me, like you like to make like well-produced YouTube videos, then it takes even more time and it can stop your flow of whatever.

[00:33:46] So I would worry zero about posting on social media. I would worry zero about it. There's social media is a crock right now. Like everything is, so everything is so set. It's it's not even saturation. It's just like the business models have become so paid to play on every single platform.

[00:34:07] Like I can't even it's hard like where, you could make a tick talk that gets 10,000 views or whatever. Like I used to be really big on Tik TOK. Like I dunno a year ago I have a course on Tik TOK. In fact that I'll give anybody for free if they want it. But I had videos that got a million views.

[00:34:27] It never got me a single client. That makes me feel better. Cause I just, I don't know. I feel like my Facebook and Instagram is pretty, pretty quiet. I post a little bit and most of it's just something for fun nothing serious. And I was trying to figure out how to integrate that into business, cause I don't like strangers, I don't want to have to accept friend requests from people. I don't know. And I keep hearing, oh, you gotta sorta open up your profile and then sanitize it. So it's heavily business focused. That makes sense. I would say that while you're in this program only listen to me, don't listen to other people, I'll drink whatever Kool-Aid flavor you're selling butter.

[00:35:22] There is, there's just a lot of people out there with a lot of advice, and a lot of it will distract you. And I'll just, I just say the same thing that I now say to my five-year-old every morning when he has to get dressed cause he has a really overactive imagination focus, but I just taught him that.

[00:35:43] I just taught him that word last. So what does focus mean? I'm like focus, don't know what that means. No focus means you only do one thing at a time and nothing else. And he understands that concept. So every, and he's just he's, he'll be in his imagination, always poke them on or something going on and he'll be getting dressed and then he'll be like, daddy wait now and I'll say focus, focus, right?

[00:36:10] Because he's starting kindergarten in the fall. We gotta get him gotta start to build focus. He's all over the place. But it's not just Aiden. We all have problems with focus. So multitasking doesn't exist, right? This has been psychologically proven it doesn't exist. It's task switching, which is like awful because you'll because instead of actually being hyper productive and doing a bunch of things at one time, you end up doing one thing and then switching to another thing and the other, and this thing that you were working on it, maybe you had a higher priority gets completely put on the back burner until you task switch back to it.

[00:36:49] And then you're training your brain, which is a muscle like any muscle. It can be trained. You're training your brain to continue to switch tasks at all times. They don't get anything done. So it's all about focus. The only thing any of you should be worried about right now, knowing all of you and where you're at in your businesses is getting clients, get people to pay you.

[00:37:15] There's nothing is, if you can't make an argument for an activity, if you're if you're engaging in an activity in your business that isn't about getting clients stop that activity. Because I can't think of anything else that you would be doing. You don't even need a website or you just need a funnel.

[00:37:32] You know what I mean? Like you just need an offer that works, that's a really comical almost because it's so counter to what everybody tells you. But then also what they're focusing on is generally on

[00:37:52] actually making money. Most of them are, it's not in a short term. Most of them are focusing on a path that is a minimum of three years. And that's assuming that you have a lot of challenge already. You mean social media stuff? Yeah. Yeah. I think I wrote this the other day in an email. I don't remember.

[00:38:14] I put you guys on it, but it was something about how Gary V has it wrong. I love Gary V I don't know if you guys follow Gary V but he's just be everywhere, everywhere. And I tried to do that for a little bit because I do love Gary V and I'm the master of short form video content. I can repurpose crazy.

[00:38:32] Like I'm good at I was making a hundred videos a month and it didn't move the needle at all for me, it just made me, it just made me feel obligated. It didn't make me any money. And it's one of the big things that I've realized is that Gary V talks about this a lot about how attention is the currency, but attention actually isn't the currency money is the currency. Like you don't necessarily like money doesn't necessarily flow from attention. It needs to be marketing, marketing needs to happen. So when I had these million dollar tic talks, that's why it wasn't like flooding me with money.

[00:39:11]Yeah. Or I was on a, I was on a sales call for this program, like a month ago. I remember with this woman and she was like, I made this music video for this person and it got it. Got it. 20,000 views on Facebook. And I just don't understand why I didn't get any clients from it. I'm like, was there any marketing you just expected that you would make something and you get a bunch of clients from it?

[00:39:37] Like what was the plan? So anyway, focus. Okay. So then my next question, because I do have a couple of clients how do I help them understand that, that sort of idea of focus? Like my, one of my current clients is went to some seminar, I dunno, workshop. And whoever was speaking was on Tik TOK.

[00:40:06] And so now the client comes to me and says, oh, we should be on Tik TOK because this woman has all of her business on Tik TOK. And I feel like, how do you nicely say no, because you don't have the bandwidth to be on tape.

[00:40:28]So what's the client, like what's their business, a French bakery. Okay. And they said that you should be on tick-tock. Or that they should be on Tik TOK and they wanted you to help run it. What do you do for them? You create videos for them, create videos and help with some of their marketing placements, YouTube ads that not YouTube, but Facebook ads.

[00:40:58] Okay. And they just want more people into their stores, right? Yeah. Yeah. Okay. There's a few ways to go about it. Because maybe they should do it right. Probably not though. So what, how did you deal with it? Oh, I just glossed over it and move the conversation onto something else. Cause I just thought I don't feel like we have the time for me to explain to you why you're not willing to invest enough in tick tock to make it worth it, because a lot of those platforms, right?

[00:41:37] Favor, consistency and volume of content. And so if Tik TOK, if their algorithm wants you to be posting once or twice or three or four times a day, And I can't get you to make one video a week. It seems like a waste of resources. Yeah. Put it where you need it. I think it just asking good questions usually would do it like here let's role play.

[00:42:08] I'll be the client for more of a worldwide audience for a bakery on you're looking like a radius, probably 20, 20 miles, something like that. Yeah. So cooking, I think, there's ways to use the creative to target it. I don't know. It's hard, but I have seen success. I have heard of success with it, local stuff, but it's not, I don't know. Organic social media is not really a strategy. Are you going to say something? Who's going to say something, just mentioning how local, especially like a bakery is very local oriented clientele.

[00:42:52]You're not having someone from Japan, who saw those? Tiktaalik I'm going there. It's not going to end up being that way. But the cool, obviously, especially Gary Evantage check does the thing, having interaction, having that kind of personalization and not just being a face, he loves talking about that kind of thing where empathy obviously comes into a huge portion of his framework.

[00:43:14]So for example, like Instagram, you can have, you can tag, I can post a story and be like, I was at this bakery, boom, here's the nice little tagline you click on that band. It's beautiful setup of pastries and drinks or whatever it is. Like I think that's where the value of social media would come into a, for a bakery or something like that.

[00:43:32] Whereas Tik TOK, like you said, Matt is Jew, it's so global or Rob, I think you've said it's just such a global thing. If you get a cool trend of them making a cool pastry or something that even if you get the million views, how many people are in the area and know where to go to get that pastry or something like that.

[00:43:51]And the real question, the real question is, somebody who's I want to be on tick-tock and so we should be on tick-tock. We should be on tic-tac. Cause they probably read an article about how it's the number one most downloaded app in the app store for the past six months or something, which I think it is it's.

[00:44:05]It's insanely popular now. And I used to be really bullish on it. I still think it's super cool. I just, I don't even have it on my phone anymore, but I would say. First of all. And I wonder how she would, she, I wonder how she would respond. She probably wouldn't know how to respond. Because she would just it's just, isn't it really popular right now? Yep. So shouldn't we be on it? Why do you feel like we should be on it because other people are on it. And then she might say my competitors are on it, which is probably not true by the way. Okay.

[00:44:47] So how will, and then ultimately you would plunge the dagger and where you would say so if everything that we're doing together is meant ultimately to make you money because you're marketing to make money. And you're working with me to do marketing. How would Mo moving on to have a presence on Tik TOK make you money?

[00:45:11] She'd say I don't know. Oh, so shouldn't, we focus on the things that we know will bring customers into your store because that's what we want, yeah. Okay, great. So let's focus on these things, right? So that's probably how I would do that conversation. I don't know if it will go that way, because I don't know her.

[00:45:34] Maybe she's more spastic than that, but that's probably how I would run that. How I would run that conversation. No, that's good. Yeah, so I just feel like I'm in this weird spot where I'm the information I'm getting now is how organic reach is not great. So how much effort do I tell clients? You've gotta be creating organic posts as opposed to putting money behind those posts.

[00:46:03] It really depends on what business you're building Tyrone. What is your offer? If you're trying to build an offer around organic social media, like video for organic social media, obviously you're going to tell a different story than if you're trying to build a more holistic video marketing strategy for our business, because remember, ultimately everyone is going to hire you because they want to make more money because that's the point of marketing.

[00:46:32] So how you frame that is different. Yeah. Okay. Let me see, trying to build that was the question that I needed because I have shifted from just chasing clients to now build a video business. I get it. That's an old client who's left over in the pipeline from back when I would take anybody who would show up, I get it now.

[00:47:01]So a lot of what's happening now in the courses is helping me shift what I'm actually doing and who I want to do it for. And she's not even my target avatar. She's not. Yeah. All right. Thanks for ripping my heart out, Matt. I haven't searched for a bakery. I always do the passing trade, the bakeries I've never seen, I've always done a passing trade, that bakeries.

[00:47:30] What does that mean? What does this Australian speak? Passing trade. So if you're in a shop, you just passing by and then it's oh, I fancy that I'd never searched Google search or, oh, I see. You're saying most of it comes from like foot traffic. They're just like, oh, that looks like a good place to get a coffee.

[00:47:52] Yeah. Most of the bits, I wouldn't have thought unless you got it, like a cafe restaurant sort of thing going off at the same time. I'm not much of a local business marketer, honestly. Tyrone, you went through alleys course, so maybe, more about it. Allie is like miss local business.

[00:48:07]You work on that. You can do all sorts of stuff though. A lot of people are doing or are building impactful funnels for local businesses through Facebook ads and other sorts of interruption marketing, because they give them some sort of these brick and mortar stores, they're making some sort of offer, to come in and get a free XYZ coming and get do whatever.

[00:48:32] So I think that, I think there is like a whole business around getting more, getting more foot traffic just from that, especially during COVID and now coming out of COVID. I don't know what it's like for you guys here. Everybody's just, it's just gone. Not enough. There's no, nothing.

[00:48:51] There's nothing happening. COVID is basically over here, but yeah, I dunno. I dunno. We're still in lockdown. That sucks, man. That sucks. All right, Tyrone, you got anything else? You good? I'm good. Thank you. Start taking action on the core stuff.

[00:49:18] Focus. It's a fun word. Focus.

[00:49:28] No. Go ahead. Go ahead.

[00:49:32] I wasn't saying anything. I was just asking for my next victim. I was just saying, go on expression. Okay. Sounds good. Hello. I haven't done much this week, so not much with me. Why not? I was so I'll be busy just working on, get some cashflow together to building the cashflow and then from there. So probably the end of next week, I'll be able to take some action.

[00:50:06] I should be able to do that. All we're doing is building cashflow.

[00:50:13] Yeah. He's a little bit tight. For the Facebook ads and things like that. Yeah. Chicken to the egg, chicken or the egg. Yeah. Yeah. So it's like she's getting there. Good. Yeah. Listen yeah, whatever you're working on, it should be 100% focused on getting cash in your business for sure.

[00:50:41]Yeah. All right.

[00:50:48] Who's next. I have a question about the funnel.

[00:50:58] How do you configure the Calendly widget?

[00:51:09]From the actual Calendly side, you can figure it in Calendly and then you I can just walk you. I can just walk you through it. Okay. So we have a button on the click funnel template. I'm just trying to figure out how to configure that to

[00:51:38] point to my Calendly account. Normally I would keep, did you sign up for did you sign up for one? Yeah. I'm just wondering where I need to put, and I'm assuming I need to add to an HTML snippet or yep. So here's Calendly. So let's just say we're using this one here. This is my old Calendly event. So you want to set this up?

[00:52:06]I don't remember if I went over Calendly in the course, but here you go. Here's this event name, have it going to zoom description, blah, blah, blah.

[00:52:20] I would not, I would, it's standard operating procedure here to have this at three business days because people usually when you have it longer than that, like letting people schedule four or five, six days out that they're much less likely to show up. So I usually, it's like they see something of yours.

[00:52:41] They're interested. They make an impulse decision to book a call with you. And the further if you've ever heard of speed to lead, it's you just want to, you want to be able to connect with that lead as soon as possible, they're going to find all sorts of reasons to not get on the call.

[00:52:57]Cause they just don't feel like getting on a sales call that they know is a sales call, but they won't feel that way after you talk to them and you help them see their pain who set this to three business days 45 minutes. You can set your hours here. Don't really need much of a buffer go down here.

[00:53:16]Get all this set up. You just want to make sure to look at all these settings. This is fine here. I have the set to 12 hours. I only allow five calls booked per day. You won't have to worry about that. Probably at the beginning, you'd have to be spending a lot of money to get five calls per day.

[00:53:33] So you won't have to deal with that, the questions then you want it. So this is the old one for this program. So you just put the questions in here. You can just ask similar ones. I'm sure. What's your revenue, where do you want your revenue to be? Et cetera, and turn on email reminders and text reminders.

[00:53:58] So switch text reminders to on have email reminders set to on and under personalized, you can personalize this, but you want to go to timing and make sure they're getting reminders about this to show up and on the confirmation page. You want to change that to redirect to an external site and put in that.

[00:54:19] Thank you page. So the URL

[00:54:26] it's not going back, but anyway, there's a thank you. There you go. The thank you page in the funnel. So you just want to copy and paste this URL here into.

[00:54:41] And check this box here, pass event deals to your redirect it page that's for UTM parameters.

[00:54:52]And that's it. And so then when you're putting in this funnel we can get back into the page here.

[00:55:04] I know I, I made a video about this funnel to write about setting it up. I think I did, right? Yeah. And I'll be putting, I'll be going deeper on that and putting it in the course. It's early days of this funnel though. I just wanted to get this out to you guys, so you can get it working. The follow-up videos.

[00:55:23] Aren't very sorrow yet. Yeah. For sure. This one is super brand new but I did make a, I did make a screen share video on it. Oh wait, that's the thank you page

[00:55:40] landing page edit page. So you just want to go to share, add to website embed in line. Hide event details, hygiene DDPR banner copy code,

[00:56:02] and see how this all of the buttons on the page here. You see how they say open the pop-up and then if you go over here on set action, it says opens the pop-up. So what it's going to do is you got a pop up show, pop up, it'll open up this, and then I already put in the HTML element for you. You just need to drop it in and I already have it in here, but this is where you copy and paste it in.

[00:56:33] Always, man, it doesn't click funnels does not auto save. So you always need to save it and then you'll see the functionality when you're here. If you click this, it'll open it up right here, right? Yeah. All right. So that's for you. So it's really just an HTML and bed. So that was like a long way of saying embed the HTML, but I was just showing you how it's set up and now I have the Calendly set up.

[00:57:02] It's pretty, pretty simple once you know where to look and it's, it makes perfect sense. It's just, I wasn't, I was like, where do you embed this HTML, right? Yeah. So you have to go to the show, pop up a thing. Yeah. But I already did all the other work for you and the HTML element is in there too. So you just need to replace the embed code that's in there with your embed code, and then you're good to go.

[00:57:32] Okay. I'll have to customize my account only a little bit before I do that, but now I know what to do. Could you make a quick list of the settings that you recommend for Calendly and just throw it up there? I don't need there. I don't need the instructions on how to configure them. Just what you recommend for settings now that you showed them to us.

[00:57:54] It's pretty easy. Yeah. Yeah. Let me make a, let me make a note of that. That would be very helpful.

[00:58:05]I think what would be even better would be I'll eventually do a video on a video for the course on the Calendly set up and everything. I just want to get some more data on these performance-based funnels, but yeah.

[00:58:29] Who else we got? I got a question. Ooh. Is that a fancy Shure? SM seven B mic. Yeah. Fancy. I've thought about, I've thought about, I've thought about buying one of those a million times, because all the pros have them, but then I don't also, I don't really feel like hooking up a whole XLR system to my computer because it's only XLR, right?

[00:58:57] Yeah. I record music. So that's why I have it. Yeah. So I would have to buy a mixer and I don't, I just don't feel like getting into all of that. I use a Scarlet it's like this small little guy it's one channel. So it's like a hundred bucks and just goes USB USBC into your computer and then, oh, nice.

[00:59:15]You sound wonderful. Thanks. And have you, up-leveled your webcam situation here? Have I inspired you? I've had it, but for some reason my us webcam utility was spasming out for awhile. So I just re-installed it on install day. Oh, so you're using your cannon? Yeah. Is that your main camera?

[00:59:36] Yes. So it's my I haven't our bike have a six K per. Oh, it's a, it's an AR. Nice. It looks great. Thanks. So what can I do for you, man? Hey, I've been inspired out of you. I've been, yeah, I know. See now you want to take it to the next level. You get a teleprompter like I have, then you really can take it to the next year I will.

[00:59:57] Oh, dang. Okay. That's why I'm looking at you. That's awesome. I know I'm such a fricking, I'm such a freaking nerd. It's a teleprompter and this is an iPad mini here. Oh yeah. I can. Nah, it's an iPad mini. Yeah, it's a, it's weird. I don't know. I'm just, I'm one of these people. I buy everything.

[01:00:21] Yeah. I just I'll max out my credit cards with tech forever. I could use a coat. I can use me as a coach remind me to focus. Yeah, I've been super proud of you this week, dude. Cause you've been doing like monster work and I've been loving seeing the stuff in circles. What can I do for you today?

[01:00:39] Thanks man. Yeah, I really appreciate it. Yeah. I'm trying to get this one or go in and set up at least try it out so that I can work on the VSL stuff. And get moving on that, but I was curious. Okay, so I'm going to write out my bio cause I'd love to hear your thoughts on that and I thank you for, yeah.

[01:00:55] Thank you for doing that video. For me it was helpful for sure, but so a couple of questions I guess, is do I need to have a Facebook pixel and if so, like a part of this funnel and if so, do you have, is it in later in the course how to set that up and do all that? Cause I don't know. I believe it is all in week two.

[01:01:16] It's in me too. The Facebook pixel. Oh, his very last video because I haven't watched the winning ad one yet. That's the one. Oh, okay. Okay. Okay. Okay. Roped everything into eventually I'll probably segment out some of these lessons more, but everything having to do with Facebook and all of that, including like the page that you run it from and every it's all in that video.

[01:01:41] Okay. Awesome. Cool. I'll take that out. And then I started, I think you said in one of the videos something about the Google analytics. So I tried to set up a page for the Google analytics stuff. W where like where would I place that? And I couldn't find the code. I'd have a really hard time trying to find my, like my analytics code or whatever my tracking code to place it.

[01:02:02] Oh yeah sure. , where am I? A fine one that I'm an admin on here. So guides social,

[01:02:15] this looks familiar, right? Yep. Yes, sir. Okay. It changes every so often but it should be an admin. And then the way it is you have your account and then you create properties underneath that. So you have the property and it shouldn't be here under tracking info tracking code. And so this global site tag is what you need to copy into the Into the header.

[01:02:43] So you go to settings. So the Facebook pixel goes here. Okay. And the Google tag code goes here. Oh, okay. So you put both of them in there? Yeah. Yeah. It's no big deal. They're just stupid to code. So you just paste it right in there. And then you're good to go. Okay. Cool.

[01:03:04] Awesome. Thank you. That's super Voight founded here online. Do that, and then replay. Awesome. And then wanted to ask you about the spec ad that I was doing. I wanted to ask you a question, you said yeah I just couldn't really, I didn't have enough info. Yeah. He's done the sketches and listen, I'm an awful drawer.

[01:03:25]And I don't know where I went over. I think I went over this in one of my YouTube videos, but like I do storyboard it like that on my, like on my whiteboard over here. Yeah. But I guess you can't see it, but I it's useless. I actually ended up writing a sentence underneath all of them, so I really know what's going on in it.

[01:03:43]So yeah, I'm not much of a storyboarder. But yeah, like I just, I would've liked to get the, I could probably get the flow better if you were to like write a companion sentence to each of those. Figure out visually what's going on. Absolutely. Yeah. Is it okay if I explain it real quickly? Is that okay?

[01:04:00] Yeah, go ahead. That's what we're here for. So essentially, really what it is I'm going to be a dancer. He's a break dancer and he's going to be on a dance floor. There's to be lights all around up, and then we're going to have a fuck machine he's going to walk in. And then all the scenes are just showing, focusing on the shoes and different parts of his clothing, like the apparel pieces.

[01:04:18]And then he's going to walk in and then the narration is going to go on and it's going to say something like, what does it mean to be playing? Or what is playing or what is being, playing, something like that. And then it's going to say spinning his plane. And so then it's going to show him about to go, like spin around.

[01:04:37] And so then it shows his hand move. Then his feet starts spinning on the ground. Then it's going to focus right onto his torso. So you see him spinning in slow Mo Ms. Torso spinning, and then we're gonna do a but he so sorry, and then we're gonna pan forward, but zoom out and then you're going to see him spinning on his head and then it's going to be being planned as being you.

[01:04:59] And so there's this idea of creating simple, plain normal acts and showing them in extraordinary ways, and it's going to be the idea of being played in like a plane kid is essentially like people like, oh, for him as a break dancer, people like, oh, you're not normal.

[01:05:17] And it's for me, it's normal. I practice every day. This is what I do. And just encouraging everyone that like being who you are and not being afraid to be who you are is essentially like the theme of my series. So if you say it's a spec, so is it a spec of a, what is this a commercial?

[01:05:37] Is this an ad? Is this, what is this? I was inspired by Nike's greatness commercials. But they have eight to 12, I don't know, maybe like 15 to 20, like mini ads, like mini commercials. They're like 15 at 30 seconds. Just really compelling, really short of what it means to be great.

[01:05:55]And that's essentially what I wanted to do is experiment with cause I ha I saw shirts that are just a blanket. So that's what I want to do is tell and explain what that means. So people can grab a hold of that, the belief, if that makes sense. The only thing I want to warn you of is.

[01:06:18] Yeah. It's fine. It's just, so it's not direct response, right? Like w S so you might say what's the goal of the video. So I know you were inspired by Nike stuff. But Nike doesn't like, those are brand awareness ads, right? Yeah. And so they're not meant to sell you anything. Okay. So if that's what your spec is great, but that would be the goal of it, right?

[01:06:46] Yeah. Okay. That makes sense. That's why I want to, somebody probably wouldn't watch that video and be like, I want to buy those clothes. It's not really what you're making. Yeah. Yeah. It'd be great. Even in them, they're there's multiple, you don't even know if they're wearing Nike or anything, but you just eventually oh I want to be great.

[01:07:03]You're selling this idea that hopefully, you want to buy it eventually. Yeah, of course. Nike that's part of, it's more a part of Nike's business model. Brand awareness is always a good thing, but Nike wants people to choose their shoes when they go to the shoes store, not necessarily just buy it from an online ad.

[01:07:22] So the brand awareness stuff. Is important for them, but they're Nike, they're so big, like the like that whole big Colin Kaepernick ad they did whenever they did it. Nobody's buying anything from it. Like it's basically PR is it's what it is at the end of the day.

[01:07:37]So that's fine. Just be aware of what you're making so that when, when you're trying to talk to clients again, as I always say in their language of what they're actually what they actually want to achieve by working with you, which is, generate more revenue it's just harder to make the argument that an ad, like an ad, like that may not generate more revenue.

[01:07:59] Now, that being said, you should still do it because it'll fuel you artistically and it'll still be a cool thing to show. And you could always caveat it by, you can show off the visuals of it and you can always, caveat is saying, now this is brand awareness. If we're trying to drive sales into your store, we would create something that definitely had a much harder ask and did more education and had more of a hook to pull people in depending on the platform.

[01:08:27] But this is just the type of the type of thing that I tackle. Does that make sense? Yeah, no, that totally makes sense. Yeah, cause you said in the message, you're like, oh, what's the hook? Think about the hook. And I was like, oh shoot, how do you put a hook into something like this? And so now that you explained that's super helpful, if, okay.

[01:08:44] So if I was probably a visual fuck, you'd probably have to do some like pretty loud sound at the beginning and also like maybe have the breakdancers feet like it would have to be like very visually enticing. If you wanted to run it as like a brand awareness play on YouTube, we all see those.

[01:09:00] Now they're like these 10 to 15 seconds, YouTube ad bumpers, where the big companies are making brand awareness ads. And there's a place for that. It's hard to make brand awareness profitable for small businesses. They usually go right for the juggler because that's all they can afford from a resource standpoint.

[01:09:15] Like they need direct ROI from the marketing efforts that they do very often. But yeah, anyways. Okay. You should think about the hook no matter what though, because if any piece of content that's going to live primarily on an online platform needs a really strong hook. Like you can't really get away too easily with deep mystery at the beginning.

[01:09:43] Like the way you may start a film where it's oh, like coming out of the blackness and emerging slowly, you start to figure out what's going on. Yeah. Usually isn't really gonna work online. Okay. Other kinds of mystery can like showing half of something like telling half of a story in some way in the first few seconds, but there's nothing more important than the first three seconds.

[01:10:05]That's good to know. Yeah. It's hard. I get it. It's hard when I started making these I was having similar issues. I could even show you some examples of video ads. I made that didn't do very well, that I, where I didn't really have a hook in the me there because I started immediately thinking like a filmmaker when I was making them.

[01:10:27] And so I created this sort of like crescendo storytelling and rather than the way that I teach all through my book, which is which, for simple text on screen videos and stuff was just like, hammer them. Front-load all of the best stuff, and then move it on because people aren't going to watch it.

[01:10:48] Like they're going to decide sooner. And even if they do watch the whole thing you still want to front load all the best stuff because otherwise you'll never capture their attention. It's interruption marketing, all internet marketing is interruption marketing, even YouTube special YouTube. At least on YouTube, you go to YouTube to watch video and you get a video ad on Facebook, Instagram.

[01:11:12]Like anytime people like clients come to you and they want to make content for those ad platforms. You're just literally creating content that is meant to distract someone from posting a picture of their dog or something like stop doing that and watch this instead, because they didn't come to watch your ad.

[01:11:34] They came to do whatever they do on the social platforms. It's just things to consider. That's why this program exists though. So you guys can wrap your head around these things that I want you to be able to talk about these things as experts on sales calls, right?

[01:11:46] Yeah. Okay. So what, at what point and how did you shift like the mindset and that mentality? Cause, not that you ever changed that because you still do the filmy kind of stuff. But I guess you just gotta be really intentional about the be like, okay, what are my first three seconds and how are they like, or like, how are they going to grab?

[01:12:09]I guess my, the part that I'm having. With is if I like my real system, if I do docu-style kind of stuff, it's usually takes a little while. Cause you're telling the story, and you're like bringing people along to, to relate to the person. So if I do that, I don't, I just, I don't know how to grab everyone in the first three or four seconds following a story.

[01:12:35] Yeah. Yeah. But there's so many ways to do it, like for example, Tik TOK and YouTube, everything auto plays with sound. So it could be a sound bite. It could be a, I mean it could be visual, I mean it could be, I don't know, like you could take a wide angle lens and shove it right in their face while they say something and it'll be like, whoa like it's just it's literally like a, in some ways a technical exercise to be able to do it.

[01:13:03]I think for you you may have a lot of luck with sound bites. Like you just take a great you could see it when I could show you some of my they're not ads, but I could show you how I did some of the, when I was at now this and I flew out to Switzerland to shoot all these videos with the Paralympics.

[01:13:22] I I was writing and editing a lot of them, myself and I had a film crew there, but I would go back at night and take the footage and I would do them and script them. Cause I, and I would do them in my format, with the hook first, but they're very docu-style but I still made sure to front-load the good stuff.

[01:13:39] So what I would actually do is tell the story anachronistically a little bit in order to do that like there was one time when I was interviewing this one guy, this one, I think I've already told this story. I feel bad. Cause I was like, I tell the same damn stories over and over again in these calls, but I don't know.

[01:13:54] They're so long these go. I can't remember. But I was interviewing this guy and he Paralympics, so he can't use his legs. He got it. He got an, a motorcycle, no motorcross like a biking accident. And he was talking about this really dark time and me being, former I was, it was a journalist at the time, like a journalist.

[01:14:14] I was just like probing him on that, like probing and probing, like trying to get him to talk about how bad that was. And he was talking about his mom and everything. And then he admitted to me for the first time. I think that he, I could tell in his eyes, he'd never admitted that to anybody also because he started crying because I, and then I, and I asked him like, what did your mother.

[01:14:38] Think about this. Cause he did, he had just told me, he thought he would, he was like suicidal. Like he thought about taking his own life all the time. And I was like what did your mother say about that? How did she know? And he's I, she didn't know. Nobody knew that I wanted to kill myself and he started crying and I was like, okay, this is 50% to 60% of the way into his story, but it's still going at the time beginning, and so I structured the storytelling around that. If you were to read that script as like a traditional linear storyteller, you'd be like this is way out of this is way out of whack. But I knew that I was building it for Facebook consumption, because we had a massive Facebook organic audience and that was my audience.

[01:15:23] So I was feeding like every video, if structured correctly, every video would get a million, 2 million views. And so we had to make sure that it was structured correctly to be able to hook people in with empathy. So that's why I told the story that way nothing wrong with a knack with, with doing that.

[01:15:39] So yeah. Does that help, if you don't think of it in a linear way, you're just like, like how can I slam people over the head with heart to heart, and empathy empathy is what will pull people in. So whatever it is, you just want to make them feel something at the beginning. So that could be a headline.

[01:15:59] They read that you just put on screen. It could be like a visual thing. Like I was saying with the break dancers, if you can just somehow just hit people over the head. So it's just like what, like they have to stop. And or like a like sound, like a soundbite, a little harder to pull off on like a Facebook ad because it doesn't auto play with sound, but hopefully that helps.

[01:16:22] Yeah. I don't want you to think that your videos are any different, really they are, but it's still the hero system. Like it's still hook empathy, it's still all those, it has all of those elements, yeah. Yeah.

[01:16:38]Okay, dude, why don't you drop your funnel in circle or do you want to, oh, you have to go now. Just drop your phone in circle. I'll take a look at it. Okay. Hold up another, I forget that I have a couple more customizations I need to make for. Okay. Cool. Sounds good. I'll catch up with you guys as soon as I'll be online.

[01:16:58] You got it. Oh, thanks Tyrone. You're used to hearing the same story over and over Tyrone, especially because Tyrone you've been following me around the internet for a year. So you've probably heard me tell the same damn thing over and over. Dude. I've been creeping on you for two years or more,

[01:17:17] and I'm sure that there is a lot of repetition in there, but that's okay. So what else, Alex? What else you need? What'd you say, Jared? I was making a joke saying how many times have you heard Matt say empathy? Oh yeah, a lot. Probably. All right. That's all I want in my dreams.

[01:17:43]I was wondering if you, if if this is okay to ask, but do you have like a, almost cities of your heroic system, but do you have like a structure that you do, your like, script that I could look at or a video that you've made that kind of outlines the way you did stuff then I can or even I can watch it.

[01:18:00]Have you read the book yet? I haven't gone through it yet. So have you read the book? It will be very clear how I structure videos for social media, for sure. Okay, cool. Tyrone you've read the book. I don't know if anybody else has. Yeah. So that's clear, you could also go to my YouTube channel, look for stuff there.

[01:18:21] And any YouTube there are a bunch of YouTube videos I made for social media examiner where we dealt with that same thing as well. But I can, I'll also I don't have all the videos we've made in one we've made like thousands of videos that guide social for clients varying levels like some more produced than others most, but I'm very I'm more known for being more of a Renegade like I don't have a big cruise or anything cause you don't need that.

[01:18:47] That's the whole point. You just need a story, but yeah, I will. So as far as scripting directly in the book, there's a re in fact there's a chapter just on scripting for social media video. I think it's chapter 4, 3, 3 or four. So there's that. And you should have the book Kelsey gave it to you, right?

[01:19:06] I got it. Okay. So you've got that and that's for texts, onscreen videos, but it applies to everything. And yeah, if I can think if you could just maybe post and circle and be like. Hey, Matt, any other examples or whatever, that'll give me a sort of task to drop some stuff in the comments for you as well.

[01:19:25] Okay. Perfect. Awesome. Cool. Thank you. I appreciate it. How's your funnel doing? Oh, my funnel. I made all the adjustments. I gave you a fair amount of edits in there. So you made those okay. And all those adjustments. And then I just have to do the bio and then I'll send that over to you once the bio is finished to take a look at, and then is there I don't know if it's later on in this courses, but is there a template for the thank you video or should it just basically follow the way that you do that?

[01:19:58] They do video? Yeah. Just follow the way that I do the thank you video. Okay. I don't have a template for it. It's pretty simple. I don't like to thank people for booking a call because it's not thank you for booking a call. Like it's not for me, it's for you. Like you're here because you need my help.

[01:20:14]But I say congratulations on taking the step, blah, blah, blah. Listen. Beyond time. We're going to carve out the time in your calendar. You carve out the time and we're going to carve out the time we're going to do our research. We're going to make sure that we're there. So I want you to make sure that you're there, blah, blah, blah, blah, blah.

[01:20:32] We don't let, we don't let people reschedule these calls because we take them seriously, blah, blah, blah. So yeah, you don't necessarily have to have one. Now, if you just want to get up a minimum viable thing, you don't have to have them. It can increase your show up rates because not a hundred people that book a call with you are going to show up.

[01:20:50]60% is like the benchmark, but yeah. Okay, cool. Thanks man. I appreciate it, man. Rock and roll. You're doing great. Keep on pushing. I'm loving. Thank you, sir. I appreciate it. I gotta go. Cause I gotta take care of the baby here, but thank you. See y'all what's the baby's name again?

[01:21:07] I forget ASEN H E S O N. I don't think I ever asked you that. Oh yeah. Huh? Where does that come from? I've never heard that before. Yeah. My wife had it like five years ago, but I guess I looked it up and it's like Greek mythology for what? It's like father, he's a father of heroes. He's like a father of Jason, so nice.

[01:21:30] And I guess it means like healer and stuff too. Nice. Nice. Nice, cool. Awesome. All right, man. We'll have fun. Cool. Thanks bro. Thanks everyone. Does anybody else need anything? Jared, do you need any guidance? You're the only one that hasn't had his moment in the sun today. Oh, I've been in a beautifully lit cubicle room all day.

[01:21:53] So I could definitely use some sun, but anyway, yes, I do have some things that I can talk about. Awesome. Let's do it. All right. So I guess let's start with the, the front end offer. Like I saw Alex is front end offer and based off of your template and he didn't use a, it didn't make a video for his front end offer.

[01:22:12] He bet when, primarily like a storage. Sorry, start that again. I think I missed something. What'd you say talking about the front end offer the whole, the landing page kind of thing where what Alex posted recently and it's really, I would want him to tell him that it was really good. It was really cool looking at it.

[01:22:28] Oh he's gone now. You missed your chance, dude. I'd take the back seat sometimes a little too much anyway, but the point that I was going around is, so I'm looking to do I make, I was debating. Do I make a video of, this is what the process is, this is my face. I really want to help you guys.

[01:22:44] My goal is to, does that personalization of a video. Matter as much, rather than not having a video and just having texts. Do you notice that there's a large difference between like booking rates? To be honest, I wouldn't do a video for this. Like it's probably more likely, you can take a shot at it and I'll watch it.

[01:23:06] The thing is it has to be like nice and marketing E you have to be taking people through. Cause it's not about because it's listen, Jared, like you're even your approach there is not correct. Cause it's not about you. The whole thing is not about you. It's about them. So notice that, like that landing page, the text, like none of that tax is about what we do really.

[01:23:31]A little bit of it, but it's really about if you're feeling XYZ pain and you want ABC result in D E F timeframe or whatever without any risk, let's go. So if you were to make a video, it would have to be really focused on.

[01:23:59] Like talking about the pain and the problem and stuff like that. I don't think you're ready for that. Like I would just roll with the landing page. Because again, the reasons that people will book will be because of the offer, like the hook there. So yeah, that's what I would, that's what I would do.

[01:24:16] And it just makes it easier. I wrote it to not have a video could help it if it was the right video, but that might end up delaying your progress. Okay. That makes sense then. So I'll say goodbye.

[01:24:35]Okay. Then that's pretty, that was my main concern of how I wanted to approach that part, but that's great. Oh, you're trying a new template. What's the difference? I'm sorry, you mentioned it before, but what's the difference between this template that you're working on versus the one that you showed us last week?

[01:24:51] It's a different hook. I'm testing a pay what you want hook instead of a performance-based hook. Okay. Hey, what you want. Okay. I haven't really validated it yet. We have gotten three leads from the funnel, but I need to drill into the data a little bit more on it. But yeah I'm just, I'm generating marketing ideas and funnels.

[01:25:16] From offers that are meant to not need social proof or testimonials to be able to convert. Gotcha. Okay. So we'll see if that, we'll see if that works. We were talking about testimonials earlier of, is there any legal aspect to that of having them have that using their face, their words in your funnel?

[01:25:39] Is there any, I dunno barriers that I need to be aware of? Say if I was asking for a testimonial and they say, sure, is there anything that I need to follow up with that aside from,

[01:25:52]It technically like some people like send like media releases and stuff. I honestly don't bother with that. If somebody gives you a testimonial, they kinda know, again, they kinda know you're going to use it for marketing. Okay. There are highly unlikely to Sue you. I think the worst that would happen would just be, they'd be like, ah, it's not even, they're not even gonna say it.

[01:26:18]It's not something I would be overly concerned about at all. That's good because I go nuts with stuff. I'll go I'll go dig through client's Amazon reviews and. Pop them all over the place. If it's an e-commerce client, like just throw it up there. I wouldn't worry about it too much.

[01:26:38] Okay. Oh, when we were talking about, I know you're saying, I like this Jared, very systematic. He's like question a, okay, I've got one. I've got my answer. I like it. Like I said, I take the back seat and then when it's my turn, I come up with all the ideas that I had and then I bring them up. Anyway, so the next thing that we were talking about is I think it was actually the point of how you need to be, if, while you're working, how also, how are you creating cashflow, how you were saying, even you don't sit and just focus on one thing, how are you brainstorming whatever about how to get, people in the door.

[01:27:12] So I know this was a far away kind of thing, but what do you do when you're overbooked? Is that the time where you're like, now it's time to scale and now, you bruh, you rise everything up. Okay. We're going to get, help in this sector this, or is it like you have an increased demand?

[01:27:27] Do you then increase the price? So then your supply and demand graph kind of changes? Yeah. Once you start getting up to, you start getting to a point as you're scaling where you'll ultimately start feeling like. You're doing much more working in the business than working on the business.

[01:27:49] And that typically leads to a lot of I mean that it's not sustainable to do that. You'll end up in a downturn. If that happens pretty fast. Every business goes into a downturn, but you'll end up. Yeah. Because that, because you'll be so overwhelmed with the fulfillment that you'll just won't, you won't make time to be doing sales work and the sales work is the most important stuff because it keeps your business alive and growing.

[01:28:20]So yeah, you just figure it out at that time. Like how can you manage your time and hire profitably probably contractors or whatever to help you out with things like so that you can make the time to work on your business. And you can just do little things for example, like you could be like, okay Get a contracted editor that I trust so that I know that I'm just dealing with the shooting side and the time that I was spending, editing these videos, now I can load off and I can segment that time in my week just to working on my business.

[01:28:58] I E like working on my sales pipeline, making sure that everything's in order there. So yeah, and, ultimately, like I got to a point where I just didn't want to be doing anything at all and involved in fulfillment. So I completely got a fulfillment. Like I hired people to deal with all the fulfillment so that I could only be the face of the company, work on the sales pipelines and make sure that we were still bringing in revenue because my job as the CEO of the company largely is that is is to make sure that we're generating new business and growing.

[01:29:32]And part of my job is also making sure the product is amazing. But it's very difficult to be doing all those things at the same time. Yeah, you do eventually have to do it because that's why it's good to spend your. When you do get clients, it's good to think about, Hey, like what am I doing that I could potentially like build a repeatable process around, so that you could easily train someone to do it.

[01:29:57]And then of course you have to charge enough and this all comes down to charging enough. If you're not charging enough, you're never gonna be able to hire anybody to do anything. And that just comes with time and experience and getting on calls and everything.

[01:30:13] Yeah, pretty much it says. So as the problems get hit, when it gets to be so much that you can focus on bringing in more business, because you're on the fulfillment side, you have to reevaluate. And this is where it's really helpful to have a coach. Because it's hard to see this. I know that when I was in it many times and I was way too in the weeds, I couldn't see it.

[01:30:32] Like I needed somebody else to be like, you're not like you need to work. You need to have more time where you're working on your business. Cause it gets really sexy to suck profit in. Cause you're oh, okay, I'm charging $3,000 for this. And wow. I can keep that whole $3,000 if I just do this all myself.

[01:30:55]But like at what costs, like if you were to spend a thousand dollars outsourcing a piece of it, you've got a 67% profit margin. And you're able to do more working on your business and you take yourself out of it. That's really, that's how you'd be the CEO of your business. And ultimately at scale, it takes you completely out of it.

[01:31:15] If you want to be completely out of it, you can always, at scale, just be the creative director and get another CEO to run that stuff or whatever. You can build your company any way you want yeah. Ideas. Like you can be one person making a million dollars or you could be five people making $10 million kind of thing.

[01:31:34]And just sense that more people can conquer more things. Yeah. It's also stress levels too. Like I think mental health with this stuff is hard being an entrepreneur, the bitch it can really screw with you emotionally, but it's 100% the best, like anyone that has any inkling that they should be an entrepreneurial 100% do it because that's where the that's where you can make the most money.

[01:31:58] And that's where the most opportunity is. This is where the most life freedom is. The most financial freedom is it's just hard and it's work like any job is work. But yeah, like you wanna, you want to also like.

[01:32:15]You're going to be pretty mentally unstable. If you have too much shit going on, like you're editing five videos at a time, and then you have Matt like you. Cause I remember Matt has said from the beginning, I need to make sure I'm working on my businesses at the same time. How do I make time for that?

[01:32:30] How do I do this? How do we do that? Yeah, I mean it's down the road. I don't think you're going to have that problem quite yet, but yeah. Who knows? Brad is already Brad scaled really fast and he's already trying to figure out how to outsource some of it. But yeah, piece by piece and some recommendations from experience, don't take on a business partner because that's just garbage.

[01:32:58] Like it never works out. I have been there, trust me. And don't make full-time hires until you have to like leverage contractors. That's what I would think is even though they might cost about the same or the contractor may be a little bit more expensive, they're like a hired gun and they're experts.

[01:33:17] So you can just let them do their thing. And not a lot of training, not a lot of like employee coddling where you're just I want to make sure that you're happy and all this stuff is just just do this job. I like that. Yeah. Th those are the things that I have. The mistakes that I have learned from I've had to fire a lot of people I never should have hired.

[01:33:37]I've had to, yeah. I've scaled way beyond our internal capacity and try to figure out like how on earth do I keep up with it? So anyway, you get to learn from my mistakes, so you don't make them make sense. First, we got to get you to, first we gotta get you to 10 K a month and you could easily make 10, 15, even 20 K a month without getting any contractors if you're charging enough.

[01:34:06]It really depends on the type of projects that you're taking on. That would be the goal. That'd be wonderful. Cause then I wouldn't have to stay in a cubicle all day. But anyway next thing I want to talk some tech what what's your favorite affordable lighting setup you have, and I say affordable, like less than, multiple thousands of dollars.

[01:34:25]Again, sell it before you build it. Don't go buying a bunch of stuff until you have clients, but put that money into ads and stuff, but I use the go docs 60. You can see it.

[01:34:42] And I have to take it out. So I use the go docs. SL 60 is my main, like key light for shooting stuff with a with a soft box with a newer soft box. I have a, it's a small, it's like a 25 inch softbox, but when I'm doing product shoots, I typically use my big, 45 inch softbox bigger, the bigger, the light source, softer the light.

[01:35:07]I shoot a lot of product videos in here though, like with just that, and I just turn off the lights, I've got a window here. I bump up the ISO as needed and I'm pretty much good to go. Yeah. I think the go docs is like one 70. You will see plenty of YouTube reviews, man. It is a very popular YouTube light because it's really good and it's relatively cheap.

[01:35:30]And it works almost just as well as those aperture lights, which some people like they're like a thousand bucks, but like a lot of YouTubers use this go docs SL 60. So you'll see that all over the place. I have a bunch of other cheap lights from other little things and sometimes I supplement with them.

[01:35:45] Oh, the other thing that I always use is oh, do I have.

[01:35:57] I might have left it down. I might have left it downstairs, but I have this I have an RGB light, which is like about this big, like just a mini RGB light. You love it. And I fucking love it cause it comes in handy in so many ways. Like for one, sometimes the product videos I will take down this picture here on the wall.

[01:36:19] I know you can't see, cause this is a F two lens that I have in here, but I'll take down that picture that I have on the wall and it's just a white wall and I'll just shine the RGB light, like green or blue or something on it. And it'll just basically create like a blue or green backdrop, especially once I dial up the saturation and post-production so you can basically like a white wall can be transformed into anything.

[01:36:45] It gives you a little pinpoint light. If you only have the one key light and you need to see like a label on something, you can just like slap that little light in there. It's super bright. Just I think pixel is it excellent? Anyway, they're only like 25 bucks, I think for 30, maybe like they're really good.

[01:37:01] And like aperture makes them too, but they're like way more expensive. But you really don't need a lot. You really don't need a lot. I overbuy, I classically over overbuy. You do need good lighting, but that's not that expensive. And it is on a C stand. And I think the C stand was like one 60, but you don't need a C stand.

[01:37:21] Okay. I'm still writing it down. I like to see Stan, cause it gives me versatility. Like I'm able to like easily hang a light over the top of the table. I'm able to do whatever angle I want with it. I shot a big, I had a big shoot on and I mostly do this stuff because I enjoy it. Like I'm making plenty of money to outsource it.

[01:37:44] But I like like I had a big shoot with a bunch of kids for this new client that we're working with. Who's they have like activity box, like craft boxes for kids subscriptions. And I just I hauled my C stand downstairs with my go docks on it, put on the big soft box and it can go up to 11 feet tall.

[01:38:03] So I just dialed it up, hung it over my coffee table, blasted it up. And then I just shot around them the whole time. And the lighting was good for all of it. So yeah, you really just need like the one good light and it doesn't have to be super expensive. Yeah. And you, you could just, honestly you could put it on one of these.

[01:38:25] You can put it on one of these, it depends on what softbox you get, but you can just put it on one of these cheap ass. Like I, of these I have a lot of these EMR, like cheap light stands they'll fit on those because they just need that. B is it called a baby pin adapter or something? They just need that little pin adapter at the top and then go docs just sits on top of, but when you get the go docs, it doesn't come with a soft box.

[01:38:49] You'd have to buy one. It just, yeah, it's just a fluorescent white. You need a it does come with a cone, but that's really hard. Lighting got to diffuse that it's pretty cheap. Amazon's got you covered. And the great thing about Amazon is you can read from fricking return.

[01:39:04] Anything, if you don't like it, you just return it. It's true. This is true. All right. Then you can try pod is useful, but yeah. Other than that, it's good. You probably have a tripod, right? I'm assuming you have some of that. Oh yeah, no, I definitely have some stuff. I'm just, I don't have a great lighting source.

[01:39:23] And if I want to do some product oriented things, that is a necessary thing. Yeah. You definitely need a good light source. Yeah. I also have a light box. I don't really use it very much. So it's just basically you folded into And it has reflective walls on it. So it just, for those really clean product shots, but I like don't even really use it.

[01:39:46] I mostly shoot everything on this table behind me with this go docs light. And I just go to town. We're using the order for the the other shit. I use the for everything. How do you manage the overheating? Is there a way that I just I'm usually not shooting enough during a product shoot to have to deal with it, but I did.

[01:40:09] I was that curiosity box shoot the other day I knew I was going to be shooting for two hours. So I just, I just shot in 4k 24 the whole time and it was fine without enhanced on, so it's yeah you have to be mindful of it. What the product is. It's a great camera. I'm not really that worried about overheating.

[01:40:28] I do get annoyed when it overheats. That's mostly what I'm shooting a ton of slow motion, 60 really? Even I shoot a lot of one 20, like one 20 frames per second. Just yeah. That's the main reason I wanted to upgrade. I was like, I need a camera that shoots 4k one 20 so I can get some like 4k buttery, smooth shots.

[01:40:49] How long does that last 10 minutes of shooting before it overheats.

[01:40:55] No, I think it's better than that. I think it's more 15. I think it's more like 20, 15 to 20 I'm like that. But what I don't like is that it overheats at 4k 59 as well. If you keep shooting in that, and that pisses me off because I shoot a lot of bureau on that. But yeah, I don't really mind it.

[01:41:12] And I've shot eight K before too. I'll occasionally shoot an eight K so that I can punch way in, like later, and not lose quality. And that's why I shoot in 4k. I shoot in 4k so that I have a lot of flexibility in the edit so that I can crop in and out at will without losing quality. That's why I shoot in 4k.

[01:41:33] All your deliverables are in 10 80 then. 4k just gives you more flexibility. And some people argue that it looks sharper, I guess it does, but like it's mostly unnoticeable to the naked. Especially if you're looking at it on your phone. Yeah. Okay. Dang. Like filmmakers can get really bent out of shape about this type of stuff.

[01:41:51] But yeah, no, I love the . You don't need it though. Honestly, this camera right here. $600. Amazing camera. I got ya. Okay. It's a great it's yeah. I, this lens is awesome. I've shot some awesome commercials with this before I upgrade. What lens are you using? Canada and 50 with a F 2 22 millimeter, F two lens, but it's a crop sensor.

[01:42:23] So it actually acts like a 35 millimeter lens. So it's not very wide. You can't really, you can't like vlog with it. It's perfect for B roll though. I loved it for B roll. Now I have a 35 millimeter on the that I use for that. And for blogging type stuff, I have a 14 millimeter roping on F 2.8 that I it's a wide angle sucker.

[01:42:48] I can just hold that in front of me or. I shoot my YouTube videos with that lens because that's like the YouTube aesthetic, because it distorts. So it looks like you're coming towards the camera, just the YouTube aesthetic. You just, you achieve that with a wide angle lens. So I shoot the, and I shot most of the course videos, a little wide-eyed once to which you could probably notice if you look close enough,

[01:43:15] none of this will make you money, but it's

[01:43:21] tech is great. I love it. It's so much fun, but it helps to not spend extra money on stuff you don't need. And my friends who are big filmmakers basically have said, it's the lenses, the camera bodies. Aren't nearly as important as getting really beautiful glass. I didn't understand until I rented a really expensive lens and realize, oh shit, I have not been utilizing my camera to its fullest because I only had the kit lens on it.

[01:43:57] A good piece of glass makes all the difference. Yeah totally. It does. It does. Like when you're talking about camera bodies of similar like scope. Yeah. It's just all about the lens. Like with me, like the Canon in 50, I just grew out of it. It doesn't really like it technically shoots 4k, but the focus on 4k is dreadful.

[01:44:20] Like you can only use manual focus. So I could like, can't fill myself. It's there, but it goes in like the focus goes in and out. I shot a whole ad with myself as the actor once. And it actually is one of the best performing videos I've ever made, but I had to really edit it really intentionally, to get rid of the moments where it went out of focus.

[01:44:45] It was really annoying because I didn't figure it out until after I shot it. So it doesn't really do that. It does one 20 at seven 20 P. Yeah. But it's still an amazing camera. It looks great. I just wanted more at the end of the day. I always want more. I'm a gear head and I got I was honestly starting as a hobby.

[01:45:07] I do some photography for clients, but as a hobby, I was doing a lot of photography. So I wanted a hybrid, like a true hybrid type camera, which is why I got the . Cause it's kinda, it's arguably the best photo camera on the market right now. And it's a video, but you have to deal with the overheating.

[01:45:24] Like it's like most people were telling me to get the Sony a seven S three, just because it's just, it's a clearly a better video camera by far, but from a photo standpoint, it has half the megapixels for what that's worth and. And the thing was, I already had a bunch of Canon lenses, so screw that.

[01:45:45] Absolutely. I'm all in on I'm all in on Canon. I really like cannon. I just bought adapters and I just use the, I use a lot of my old lenses now. I think I only bought two. I bought two new lenses with . Yeah. And if you're not filming a whole bunch of documentaries where you need to film for long periods of time, I'm assuming that product videos, how long do you shoot at a pop, right?

[01:46:11] Yeah. I rarely deal. I do deal with ovary. I don't, I actually, now that I'm thinking of it and this is so me too. Cause I'm the kind of guy who like always has to have their phone charged and stuff. So I don't actually, it's never overheated on me, but I get the overheat warning all the time. I just power through it.

[01:46:34] Stop. I just I powered through it and I try to stretch it and then I just stopped before it overheats. I've never had to do like a one hour long shoot. Yeah, if somebody was right, like if somebody had never bought a camera before and they were in this program, they were like, I want to spend $3,500 on a camera.

[01:46:50] I would just say to get the Sony seven necessary because that does 2, 240 FPS. I think it 4k at least at 10 80, at least at 10 80. And. It doesn't overheat at all because it's only 20 megapixels. That's why the RFID is over here. The 40 megapixels does it, or is it 42 or whatever it is? Yeah. It's four.

[01:47:13] It's 45. And it's a, that's why it overheats. There's just so much fucking data. Cause it's because it's meant to be just as much of a photo camera or more a photo camera. And so they packed it with that. Yeah. The full sensor as well. Just massive. All right. So when it's like 4k footage with a 32 megapixel camera, it's just that's why it overeats or eight K, which is like using the whole, it's insane.

[01:47:38] You can only shoot five minutes of eight. K how long does it take you to edit that footage? You mean? Cause it like stutters and stuff. Yeah. I have no issues with that proxy. Or you could do proxy if you run into the, I don't use proxies, but you're on DaVinci. My Mac book pro and DaVinci resolve.

[01:48:01] It's smooth. It's perfect. I have no issues. And I'll tell you. I switched from premier because premier was just like dumpster fire with this footage. Couldn't edit anything. Like it would stop and start and get so laggy. And it would crash all the time. As soon as I moved to DaVinci, I was like, whoa, this is way better.

[01:48:21] I use premiere for 10 years, but, what do you say? No I'm on premiere right now and I'm, it's okay. It's not, I'm well, DaVinci is, so if you ever just want to try, you can just download it, mess around with it. That's a good point. There's no financial investment. I've actually, I still haven't bought the paid version actually, because I haven't found a reason to buy it.

[01:48:42] Yeah. It's pretty fully featured in the free program. And then when you do buy it, it's like 350 like lifetime it's 350, whereas premier you're paying $50 every month or at least I still do think there's not as much. Yeah. All right. Does anybody else have anything? Anything else they want to go through?

[01:49:02] Oh, Tyrone's gone. You need anything else, Jared? No, that's not about sums it up. Thanks so much. And the audio book I've been listening to, it's been great. So this is, that was when you were just doing texts rather than, other footage or the interviews of your face and all that stuff. During that time it's more like what the book is built around. It's built around that type of video. Cause it's they do so well, they still do so well. And that was like, that was more of an aura. It's wishy-washy about if you use it and you can use it in ads or not. It's more like social media videos, but yeah.

[01:49:41]It all applies though, but yeah, like when I was at, like, when I was running the big video programs at New York magazine and now this and stuff, like we were mostly making those types of videos and then I moved that to my business and stuff. And yeah. So yeah, I wouldn't say it's it's not really a snapshot in time.

[01:50:02] So much as like a snapshot of what I still believe is the content that's most likely to go viral from storytelling. Like all this it's very hard to get attention on stuff that you're shooting really well. Cause it looks like an ad and people don't necessarily want that. So I have a love, hate relationship with all the filmmaking skills that I have at this point, but I have found a way to do both.

[01:50:28] And it's really just about the writing at the end of the day. And a lot of that is in the book, just how you're taking people through that empathy driven storytelling process largely. Gotcha. And then how long, when you were working on after effects, how long did that kind of come along? Is there something you used play around with it until you just got good at it or was there, I don't know, something that, cause I think after effects has a really good tool, especially with you're using utilizing texts, have pleasant ways of viewing texts instead of just cut shots of texts popping up at you.

[01:51:03] Yeah. If you're using, I don't think you need to know after effects really the way things are now. Back when I was doing it, you need it after effects, do all that stuff. But now if you're in premiere and you go to the essential graphics tab and then you go over to browse, there are just like hundreds of awesome, like baked in like text things that you can use.

[01:51:29] Same thing with DaVinci DaVinci. You subscribe to a service or whatever. Like I subscribed to emotion array where I can just download these. They're called something different, but they're basically templates. Now I can just plug and play a man. But when I learned after effects, I know I had the very specific project that was like, I think the best way to learn it is to make a video.

[01:51:51] So I made that fantasy football video, and then I would just have an idea in my head. I'd be like, oh, how do I do this? And then I would go to YouTube and I would figure it out. And ultimately I would, I did the same thing when I was in my early days at business insider. I was mostly making after effects, videos, and I'd be like, huh, I wanted to design a fire just out of particles and aftereffects, let's find a tutorial and then do it.

[01:52:12] And then I had that skillset and ultimately have enough skill sets to where, what you're doing makes sense, but I can always help you get better at all this stuff, but ultimately. Mailing is to make money. No, it's fun to, it's fun to play with that stuff, but you just have to, it's easy. It's also easy to get swept away in that stuff and not have your eye on the ball, like about so it's not a hobby, right?

[01:52:38]So you're not acting like a hobbyist, it's more of a yeah. But anyway, good stuff. Cool. Thank you. Anything else I can do for you? I just got to just keep putting work in, and then every week it's great to touch base and hear every it's great to see how everyone's at different points.

[01:52:55] It's really neat to see, some people who can't, who are doing this full time and are like really putting time into it. And you see how they're progressing someone who's way along deeper into the funnel, seeing actual results. It's just cool. I like the call. Good. I'm glad.

[01:53:11] I'm glad that you're enjoying it. We love having you as part of the family here. It's a lot of fun and I got the shirt by the way. I'm going to, I just got to go get it. Ah, I need to make everybody wear their shirts, the next call. So you can take a photo or something. Oh, that'd be cool. That's a good idea.

[01:53:27] I'll do that. I'll do that. I'll if I remember I'll do that. All right, dude. Have a good day. You as well. I'll see you next week. All right. You got it later, man. Bye.

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