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PVC Coaching Call 7.1.21

How are we? I see Lorenzo. I see Christian. We're Cassius here. What's going on guys? Hey, it was so cool. Got a break from the heat out here. Yeah, we did too. It's been pouring all day, but it was 97 yesterday. Yeah. Couldn't get much done sitting in front of the computer. It was just so miserable. Yeah. I hear two minutes in front of the computer announce weddings.

[00:00:28] Cause it was so hot and so sure. Start to sweat, then walk away and go splash water on my face. Projected cool down. Don't they have air conditioning in Vancouver. Yeah. The temperature here usually doesn't actually reach any degrees even in the height of summer. Yeah. So no, because I have an apartment with three sending glass doors and two windows.

[00:00:57] I don't usually our climate doesn't usually need air conditioning because you open those up and you end up wearing sweaters in the middle of summer. Cause it's so cool. So cool and breezy, especially since it's really close to the sea, I have a huge river, a block and a half away from me. So this is ridiculous.

[00:01:21] Yeah. That's tough. Without air conditioning. That's tough. I just didn't leave my house except to go in the pool. And once you get used to being cold all the time, getting hit with this heat, it's just brutal. Indeed. All right. Who wants to go first?

[00:01:45] Okay.

[00:01:50] All of it. I didn't get into a whole lot done this week, so I am trying to catch up.

[00:01:58] Alrighty. You want to go Kristen? Sure. I don't really know how it kinda rolls around, but I can go being so kind, definitely has stuff to go over, but he just keeps yielding the floor

[00:02:14] to go over with you today. But Sharon, since you've yielded it, we could start with Christian. Christian, you want to go over what you dropped in the group here. Yeah. Yeah, so I'm new obviously. And so I started week one and I went all the way through the let's see, where is it? I went all the way through the persona exercise, but I'll start with what I dropped in earlier.

[00:02:42] So my niche what I said was I'm a drone pilot. A lot of the things I want to work with the most is probably like commercial producers, such as like commercials on TV for Ford. I'm just throwing out company names out here, like GMC Porsche you name it or even TripAdvisor so I can get different shots.

[00:03:02]TripAdvisor could use for their advertising to get people to want to go and travel to these places. I even said action sports, such as X games and variable types of events, maybe even like music, producers. And then I also mentioned that I enjoy most of my time spent, or I enjoy spending most of my time on filming.

[00:03:24] I have a lot of knowledge and editing, but I just prefer filming. I prefer clicking record using lenses, all of that fun stuff. And then my, or answering that question, as I said, I can help commercial producers and travel companies, et cetera, by capturing a different perspective that can not be achievable any other way.

[00:03:47] Okay. Okay. Great. So the main thing that I, what I asked you on your, what I mentioned on your posts was that your niche is not what you do, it's who you help. Did you see that comment? Okay. I think that, and do you just want to tell everybody a little bit more about, about your thing, your, about how you build and fly drones and everything?

[00:04:15] Just so they have context, cause I'm sure they'll have some ideas too. Yeah, so I am an FPV pilots. So if you guys don't know what that is, FPV stands for first person view. So I'll wear these goggles on my head and I'll see through them, like I'm in the cockpit of the drone and they fly very differently compared to, the standard drone out there, such as like a Maverick or something like that.

[00:04:39] Instead of just sitting in the air. Every thing that's that I do is all manual control. So every movement is done by me. They'll go upwards of about a hundred miles an hour for a good six to eight minutes. And yeah, so they're all hand-built I'll put them all together. I'll solder them, I'll program them, but yeah.

[00:05:02] Cool. Awesome. And what is your sort of comfort with creating finished video projects for clients? Or is it really just, you want to supply drone footage? What is your, what are your thoughts around that? I know you talked a little bit about editing, but do you do other camera work?

[00:05:19] Like what do you want to just do drone stuff and nothing else? So I do have a lot of experiences. Other cameras and, using gimbals and whatnot. So I'll use two of my main go-to cameras are an a seven S mark three, and then I'll use a Z cam F six. So yeah, I have a lot of experience with gimble work and other cameras, but primarily I would like to focus mainly on the drone flying, but I do have the other experience as well.

[00:05:50]Sure. is a great camera. It's an awesome camera. I don't have it, but it's awesome. I'm a Canon guy. Yeah, I just asked because before as we're going to be developing an offer here, obviously there's only so much storytelling you can do with only a drone, I mean there's a lot you can do, and of course you can provide a fresh perspective. Sure. But like ultimately I mean it could, but it could just be drone stuff too. I guess so, so I guess we really just have to figure out how complete a package you're going to offer. So it sounds like what I'm hearing is largely oriented towards the travel industry.

[00:06:36]You said commercial producers, but that's broad, right? Everybody makes commercials. So I'm guessing you chose these because they're most applicable to drone stuff, right? Yeah. Okay. What have been the most fun projects that you've worked on so far? I know you haven't done a ton, but let's see some of the most fun have been, so he did a video for a company called camp works.

[00:07:05] They make these small like little hitch campers. But it was like a collaboration with a, actually a fairly new company called moon bikes. They're like these electric snowmobile mountain bike kind of thing. And we went up to Vail pass, which is probably two hours outside of Denver. And yeah, so I would chase a lot of the guys in the bikes.

[00:07:28] It would show like a lifestyle kind of video how you can charge from this camper and whatnot. I'd say my other favorite was there's these little like buggy kind of cars they're called Sierra cars. And they were, they had an event driving out on a frozen lake. And yeah, I got to go chase some, pro drivers out on a frozen lake and get footage for them.

[00:07:54] But yeah,

[00:07:58] I definitely liked the idea of being able to like tell a story in a different way than anybody else can give a perspective that nobody else can. And I'm just trying to get a sense for if who would need just the sort of drone work. And I feel like, because I feel like everybody's going to want the full package.

[00:08:27]So if you're going to sell it to them, it's hard. It's tough to sell just drone footage. Although I suppose you could, but we'd have to do some research and really dig around because then I think it's ultimately a little bit like giving them the frosting without the cake. So does that make sense?

[00:08:45] Yeah. Have you thought about this at all? Yeah, I have a little bit. So there's. So what I was basing my, my small company off of is so there's some companies out of, I believe they're out of Los Angeles. You may or may not have heard them. They're called Beverly Hills aerials. So they're a company that strictly does aerial footage and that's it they'll fly basically any cinema camera and whatnot, but when they go out to a shoot or of some sort, they typically are for, from what I'm guessing is there's there's multiple teams involved.

[00:09:23] So they are specifically like just the Ariel side, but then I guess the client will have hired some other guy to do like the gimbal stuff and whatnot. But yeah, I get what you mean. I feel like that is a little bit like giving the frosting, but not all of the cake, if that makes sense, because then you are leaving a lot on the table that they could be wondering they're just going to say, what do I do with this?

[00:09:48]So let's take a look at that them what is it, Beverly Hills aerials. I think it's likely that they do a lot more than just drone footage, but drone footage is like their USP. Like they get people in the door with drone footage and then sell the whole thing. There are a lot of companies that do nothing but drone footage.

[00:10:08] They just do drone shots for commercials. They specialize in nothing else. And they charge, ask loads of money for it because they will fly other people's cameras and you'll have them separate camera operator too, while someone's flying the drone. A lot of those guys aren't flying drones with no, they're not flying prosumer or FPV drums.

[00:10:31] They're flying drones that can lift reds and Alexis Alexa minis. Anyway. So these are 20, $30,000 drones, not including all of the ancillary stuff that goes with them. And they will often charge upwards of $2,000 a day. For those that's more like a crew member more than anything else. And so this is just, this is different.

[00:10:56] I think it's a common business model in so Cal, because there are so many companies that runs for just a day or two. Yeah. Those, aren't your drones. You've got the little drones. And I liked the I'm on the Beverly Hills site right now. I like where they're going with it, for sure.

[00:11:20]They clearly supply more than footage. Yeah, like Toyota Rav four. I mean like they, they clearly supply more than footage or they have like partnerships with production agencies. This is definitely really cool stuff though, for sure. Yeah. It's a slightly different business model.

[00:11:45] Yeah. I don't know that the Beverly Hills they may be along those lines. I really don't know. I have no idea. Oh yeah, they are. They have, oh yeah. If you go to their aircraft section, a lot of these, a lot of them are like it's showing them with with like cinema cameras.

[00:12:09] So anyway, long story short, I think it's go ahead. Go ahead. Okay. I actually have a rig that I actually am going to be flying the Z cam. So it's about the same size as a red Komodo. And if you look at their site, actually an aircraft it's similar to the aircraft that says the Cobra. So it was about eight props and the camera says it's in the middle.

[00:12:35]Yeah. I think it's best to but again I think it's best to figure out like, first of all why drones let's start there? Why are you into this? Why do you like this? It started from me being a very competitive drone racer, so there's drone racing. They'll set up gates courses, whatever.

[00:12:54]And I have a lot of experience with that from going to a lot of national races. So I just really liked the, flying drones around and I really love flying cameras and trying to capture footage and it just kinda mixed together. So I think in starting, you're going to want to use a lot of the drones you already have to, you want to create content, right?

[00:13:20] You don't necessarily, that's what you love to do. You love doing this crazy content creation. Yeah. And I think I think the best way to start this business is going to probably be offering the whole package. That is extremely drone focus where all the messaging is around drones necessarily, but some of the stuff that you said it could be around aerials, it could be around whatever.

[00:13:50]But I think as you start smaller and start working with the small and medium sized businesses, rather than just like bouncing into some competitive market and like all, ultimately doesn't seem like what you want to do right now. Like you're at a different place. It's going to be a lot easier to generate leads this way too.

[00:14:08] So I think that

[00:14:12] ultimately you can you may be able to work it out if you charge enough where somebody else can edit them. I would definitely, if you feel comfortable editing, it might be good for you to edit for a little while so that you can get the hang of it. It's obviously an art, not a science and you may not feel comfortable with it.

[00:14:31]And you get, you'll get better and better at it with time. But the good thing is you do have this group. So we're always here to look at your work. Like you're never going to put anything out into the world that I wouldn't give to a client. Cause I wouldn't let it happen unless you don't show it to me.

[00:14:47]I think I think that's going to be the way to go. I think it sounds like you've got the gear to deliver at a wide scope. A seven S3 is the best, probably the best muralist video camera you can get. You've got for video specifically, you've got a gimbal. That's just gear and ultimately you need the like storytelling type deck Deeks and everything.

[00:15:10] And you'll get that. With me it's not specifically in the course right now, but I have resources up to wazoo and my book and all this stuff that I can give you and coaching with it. I think that's going to be the best way, because when you get to the, as you climb your way up, what you do will be a piece of it.

[00:15:30] A piece of maybe a bigger like Toyota commercial or something, but you're not going to get those leads right now. The, what you're going to find now is people are going to like smaller travel companies, smaller adventure company smaller smaller. If you enjoy doing real estate, you can definitely pick up money there.

[00:15:50]It's just a lot of video producers hate working in real estate. I've never done it personally, but everybody complains to me about it. There's so much there you can do, but they're probably, you're going to want the finished product because they're not going to know what to do with it.

[00:16:02]If you send them a bunch of drone footage in the log that they're in, like 59.97, they're going to be like, what do I do with this? I don't know. It looks like garbage. What am I going to do with it? It's all gray. I think that now if you're charging enough and this is what like maybe that's step two, step a is getting to a place where step a is get these leads for.

[00:16:31] For businesses that are , you can deliver specifically amazing results for that. Someone with just a regular camera wouldn't be able to do. And somebody with a regular, with just a regular drone, wouldn't be able to do it cause your drone can fly a hundred miles an hour and there's much more maneuverability as I understand it.

[00:16:49]And with you offering the whole package, step two is make sure that you're charging enough so that you can offload some of that workload so that we can get it even closer to the business you want to build. And step three would ultimately be getting you to a place where ultimately you want it to do much of anything.

[00:17:08] You should be working on the business. But step three is like you've got inactivator, that's doing all, that's doing that stuff. You're almost like a, you're an aerials production company who deals mostly with this and you have a team that works on this stuff. It's not necessarily just you, but it has to start somewhere.

[00:17:28] So I like where you're going there with these. And I think that what we're talking about doing in this first week of the work together is who has the problem that you can solve. So you said it a little bit with travel and adventure and sports. I would assume this also is sporting goods.

[00:17:52]Anything involving speed, like any sport involving speed and a commercial that involves speed of any kind is going to need this down to something like skateboarding and things like skateboarding, like snowboarding and things like X games type stuff, where you need to be very maneuverable over a large distance to be able to get the best shots.

[00:18:15] And so if you put those people all in, then thinking about what their biggest pain points are, what their problem is that you can solve. So that makes sense. Yeah. So you did a little bit of that early work on the persona exercise, right? Is that mostly who you were going after? Wait, say that again.

[00:18:37] Sorry. You did the persona exercise. You said you haven't shared yet, but you did it right. So who is your avatar there? I wrote about, oh, wait, hold on, let me see, pull it up. So for the, what, where it says here you write what your brand is and what its main product is. So I'm assuming that was talking about like my business.

[00:19:00] That's what I wrote it off of. I don't know if that was correct or not. I guess I have to make that a little more. But yeah, it's for you. It's only two. The persona exercises for your avatar. Okay. So you are, so it's your customer, it's your target customer that we're making the exercises.

[00:19:21] Okay. So I'll have to probably rephrase this a little bit. Cause I originally talked about like my company and what it's looking for. But so for the, what I would say, my company, which is called avionics studios is based off an aerial videography via FPV as well as normal platforms. But it is looking to deliver content for commercial users as well or yeah, just commercial users.

[00:19:49] And then for the who I specifically said the ideal customer is most likely between the ages of 25 years old and 50 years old, especially one looking to entice someone to purchase an item or push a brand to the market. And then my exam. Yeah, my example. So I just talked about myself. I'm 19 years old lives in Broomfield, Colorado, currently a student at CU Boulder.

[00:20:15]Second year, trying to earn a degree in communications and media. My background comes from competitive drone racing and as race Nash. So this ultimately would be about your avatar. So basically so we want to do that exercise around people that own small to medium-size adventure, sports, and travel companies and what their biggest pain points are now is going to be around money.

[00:20:47] It's going to be around sales. Those are always going to be the biggest pain points. And ultimately, and, I'm I beat the drum with this over and over again, but they won't buy they don't really care about the drone footage. They want what the drone footage will do for them.

[00:21:04] And that's how you market to them. So ultimately you have to figure it out, do some, do a little bit of work to figure out like what the biggest pain points are there, because that's going to orient your marketing messaging. And you may find that some of these problems, I would do a little bit of work looking at the small and medium-sized type companies like this and see what kind of video they are making.

[00:21:30] A lot of it is just garbage and they're not able to. Communicate it effectively. And this is something that this is, and there's a sort of, in the problem solution framework, we talk about how problem and solution aware, et cetera. And we talk about being a market fit, and this is for recash as well, cause he has a similar niche for different reasons.

[00:21:55] But what I'm hearing is that because of COVID ending, like people are buying experiences and not things more often. And I feel like you can definitely play into that and really like any experience type event. That's outdoors could be just a great market right now. And I think that they run in a lot of these experience type places that in my experience, these experienced type products that have, and sporting products that are doing less than a million to $2 million per year, they don't have any idea about marketing or content and they definitely have not invested in anything good.

[00:22:43] So being able to express to them and help them see and understand how. How to basically make people, get their endorphins firing about buying this experience or buying this piece of sporting equipment. You can solve that problem. And you may be more affordable oh, you think that drone footage is like, you think like crazy drone footage, videos, like you see in Hollywood are not attainable for your company.

[00:23:16]They are. And it doesn't mean you won't charge very much, but you're going to frame that $3,000, $4,000, $5,000 gig as inexpensive compared to what they're going to get from it, which is true. Like they're going to get massive ROI off of that. Does that make sense? Yeah. Cool. Nope. I'm the only one who's allowed to talk in these meetings.

[00:23:43] Go ahead, man. Christian, just a couple ideas that just were wrote down based off of what you can do. So as Matt said about like venues, especially now events are the biggest thing, right? Everyone loves hype up energy, adrenaline pumping, especially with the FPV you can get like right under that.

[00:24:00] I don't know if you have any like raceways or like monster truck rally locations where you could essentially, promote that location show, what kind of like heart pumping crazy stuff happens. If you had a monster truck launching in the air, you theoretically could fly under it in, on wrap around the outside as they're, doing donuts spinning around and they're getting, you're getting up close in their face, and having that, that kind of hype video that they can then produce on, on their website, on their social media marketing or something like that.

[00:24:30]I just know that my, my brother went to a drift car place, where they had a live FPV pilot flying around the track as these drifting cars are doing, just crazy burnouts they're racing, they're doing the whole thing. But up on the big screen, you have the FPV drone following them right behind them on their tails.

[00:24:49] It was really cool, really added value. And it kept the audience right next to the cars, as well as seeing the cars happening. And they were also following them, which was really neat, I thought, and I don't know how crazy you get with the FPV, but if you race, I'm assuming you could follow some drifting cars, pretty.

[00:25:06]And that even goes for teams, right? So you have rally car teams, you have Burton, snowboarding, like it's not burden is its own thing that it has its products, but every one of their athletes, the pros, they get their own lines of products. And how do those pros get to those locations?

[00:25:22] It is to have their, their tricks. There are things shown off on Instagram, whatever it is, getting that hype up. So I don't know if people who are like semipro or something like that, where you could reach out to them and say look, I'll do a sh you know, do a shoot for you on a, on a day or something.

[00:25:37] And you create a hype video for this guy. And if he starts, say, gets the deal with Burton or element or something like that, like you can, there are people who do that whose entire film career has just been, because they shadowed some guy who was skateboarding and they ended up making it because they were there, their film guy.

[00:25:54] And I don't know, maybe that would be something up your alley. Yeah. That actually sounds like something that could be pretty cool because actually down the street from me, there is a place called IMI, motor sports complex, and they do, dirt bikes, drift cars you name it. They're always having an event, so I can maybe go in there and I shot there a few times was more for like my personal sake, but I can probably go in there and maybe even speak to the owner and be like, Hey I can make a, like what you were saying in a very exciting video.

[00:26:27]Showing what they actually do. Yeah. That'd be pretty cool. I think,

[00:26:35] yeah. I don't necessarily 100% condone working for free. That's totally up to you. If you want to do that. I'm a big fan of getting paid generally with outreach. It's a nice little it's a springboard for a sales conversation more than anything else. So if if you were to outreach yeah, it would be I can tell that you're you have that, that there's pain points XYZ in your business.

[00:27:03]It's difficult to sell something that X, Y, Z, because of every, what we're up against blah, blah, blah. And without the right equipment. How are you ever going to be able to sell it because of that? Because people don't understand what they're getting. And then you can and then basically get them into a sales conversation, which as you'll see, when you get to the sales module is all about them and nothing to do with you.

[00:27:28]People will buy your services because of what they, how they heard and what they need and what they perceive that they need and want rather than what you can deliver. Does that make sense? Yeah. Yeah. So it's, so a lot of times with the outreach stuff, it's a nice little springboard. But yeah.

[00:27:50]But yeah, I think that one of the big problems that you're solving with experiences is how do you sell an experience to someone that they haven't had before? It's very difficult. Like, how do you sell, how do you sell a trip to Hawaii, to somebody who's never been to Hawaii, you do it through incredible visuals and empathetic storytelling that helps me see myself inside the cabana, within that a lot of these smaller sort of industries and smaller businesses, just aren't thinking that way.

[00:28:26]How do you sell the experience of a go-kart track without actually doing it? You could tell that story, but these people aren't normally spending money on folks like you, but that doesn't mean that they won't, it just means that nobody's helping them and nobody's helping them see the problems that they have.

[00:28:49]So yeah, I think we're onto something. So I think next you have to go through and do the persona for those types of businesses. Who are they give me like a target sort of a target customer avatar about who that person would be a small to medium-sized business owner with an adventure experience or extreme sports offering

[00:29:15] and, or event, whatever. I just, I sorta wrap that into experience and then really think about what the main pain points are in their business, because the main way that you're going to position things when we get into the week to work is how do I is that you have X problem? I have Y solution.

[00:29:34] These things fit perfectly together. Whereas most video video creators come into this program. And they're used to just saying, I have X skill. Do you want it? And we need to crush that. Cause everybody will say no, or they'll say, yeah. Is it free? That's the other thing we'll say so good.

[00:29:55] I think we're I think we made a lot of progress today. Yeah, that was good. Do you have any other questions about this? I guess like the only thing I would say is, so when you talk about a video, so I am the solution to like a company's let's just. Let's just say, like your example of the go-carting place, it's there.

[00:30:19] They have a problem when I need to be the solution. So like to get someone to want to live that experience without living the experience yet I would like I would assume make the video more or less. What are, what are some ideas that I could use in a video that can make someone feel like they're really there besides, if that makes sense, like they're really there, but they haven't done the experience yet.

[00:30:47] Sure. Yeah. I don't think you need to really worry about that too much right now. I don't think you need to worry about the fulfillment very much. It's much more about marketing and sales right now, so you can get the clients. But obviously just the pillars I don't know if Kelsey sent you the book, my book yet, but you should read it.

[00:31:06]I'll make sure she does. She should have put that in the onboarding. I'll add that in, but everything in there. Plus just generally, obviously excitement type stuff. Flying your drone alongside go-karts and shooting it at a high frame rate. Just having things like feel very exciting out there is one obvious way.

[00:31:27]Somehow finding a way to have a cockpit type angle makes a lot of sense, but then honestly doing the work to also try to get some people saying how awesome it was. Because ultimately there's nothing more important than the test than the social proof side of things. So if you can show how amazing it is.

[00:31:45] And then here I hear from people saying how amazing it is and how great it made them feel and how alive it made them feel like that's most of your recipe to success from a strategic standpoint. That makes sense. Yeah. Yeah. But yeah totally doable. But I think the main messaging is listen, you have a problem.

[00:32:08] You don't have enough people coming through your doors. That's because you can't increase your sales because people don't know what they're getting. They're not going to jump into a situation that they think might not be safe. That they're not really sure how fun it will be. That's the power of video.

[00:32:24]And so what I do is create videos that make people understand why this experience is a no brainer. And et cetera, et cetera. So you see how that framing sort of works. Yeah. It's awesome. It's going to be game changing for you. I'm so glad you're here. I'm stoked to be here. Anything else? I think that's it.

[00:32:51] All right. Great. Feel free to jump in. Anyone hit them with that hype video, you got that B roll camera that you could, show the cars on the track, getting ready. You line them up, you hear the N you know, use the sound effects to get those, the engines, ribbing, those things are so loud, man.

[00:33:09] And then you have, it's the 1, 2, 3 go. Then it goes into your drone FPV shots, and then it cuts away to people cheering as they, as they're going around, the flags are waving, whatever it is, and it's just kinda I dunno, I just see hot and, high energy, high P potential for someone being like my brother's a gear head.

[00:33:28] He loves cars. He loves those kinds of things. You show them a video of cars going fast, people enjoying themselves. And just to cool cars, whatever it is. And then at the very end, they want to go to that. They're like, oh, it's every Friday at this time, I want a ticket. I want to go there.

[00:33:44]I that's just what my vision would be for something similar to that.

[00:33:50] Yeah. Very cool. All right. Who wants to jump in. Alrighty, I guess I'll jump in. All right, Lorenzo, let's talk about Facebook ads.

[00:34:06] Yeah, sure. So I guess what you want me to just go ahead and share my screen with you? Sure. Yeah, go ahead.

[00:34:27] I just put up a new YouTube video. Everybody go watch it.

[00:34:35] It's about the three biggest marketing mistakes people are making in 2021, but it starts off with something like completely unrelated.

[00:34:45] Don't ask me why I'm just trying to mix it up. Okay.

[00:34:52] All right. I can see your screen.

[00:34:59] Okay.

[00:35:21] All right. So why don't you just let me take over, cause this will be much faster.

[00:35:32] This is why. I never, I don't I try not to have myself in as many team meetings as I can with some other with other folks. Cause I'll just always take over. It's good. In this situation though. It's a little laggy. Oof. It's maybe too laggy.

[00:35:59] Yeah, this is too laggy. I'll just tell you what to do. So stop remote control. So go and pick the whole time that you've been doing this so that we can see all the data.

[00:36:19] I'm sorry. Say this again. The time period. So we're only looking at today right now. So pull all the data like so that you can have, so go right up to the upper right where it says this month, July 1st, 2021.

[00:36:40] Okay. Now pull all of June through today.

[00:37:00] That's fine. You can get off this screen. This screen is useless.

[00:37:13] So just hit the X up there.

[00:37:20] No, not that one on the left.

[00:37:29] Okay. Under columns, go to performance and clicks.

[00:37:54] Yeah, it's right there in the middle. You said, oh, performance.

[00:38:10] Okay. 21 leads, $23 a lead. Okay. Keep scrolling over.

[00:38:21] Okay. The CPMs are $89, which is massively expensive. That's a problem. Okay. Keep going. What's the click-through rate

[00:38:34] 1.3, 4%. That's okay. Okay. Go inside of it. What's the show me the audience that you're targeting

[00:38:51] or I guess go edit, right? No. If you click the name of it, it'll take you to the ads that level, or you can just click the tab that says ad sets for one campaign.

[00:39:18] Okay. So go to edit. I always recommend naming them something like name that audience, what it is so that, so yeah, go into edit.

[00:39:37] Oh, geez. Is it five 20 already? Woof time flies when you're having fun. Okay. Scroll down.

[00:39:52] Okay.

[00:40:04] Yeah.

[00:40:12] All right. What are these Brendon Burchard? Tony Robbins, blending flowers or Brendon Burchard live life matter. Yeah. It's just such a competitive audience.

[00:40:28]It's just such a competitive audience. I think that you need to test some other types of audiences here. Okay. Because those CPMs are really high and I can see why So scroll down,

[00:40:47] just make sure all the other settings are correct. Oh, why do you have it on manual placements?

[00:40:56] Should it be automatic? Yeah. Yeah. Yeah. Automatic placements, definitely.

[00:41:07] And it's okay to change this, add sex. It's not really delivering the results you want. Anyway, that's going to help a little bit with your CPMs. Okay. Scroll down. Okay. All right. So the first thing that I would do is rename this ad set what it is, which is whatever Tony Robbins, Burchard, guru audience, or whatever.

[00:41:33] So if you scroll all the way up, you'll see, you can put in. Cause it's just, you just, it's just Google. It just says new ad set now. Is there anything else you want once to change or you suggested I change be a little more specific, like Tony Robbins and other guru, other life coach guru audience or whatever. It's Brendon Burchard and stuff. There's more that you can put in this audience too, which would help the audience, the little small.

[00:42:14] Wow.

[00:42:18] Mine would be confident that centers on teaching. Are you targeting them? No, I don't think I'm targeting. Right now. I'm just getting you to change the name of the ad set. Is that okay? That's fine. Okay. So now just go to publish.

[00:43:04]So for the CPM, you said that what I currently have is extremely high. So what would be the sweet spot? Generally firms are fine. It's always going to be tough with this audience, but like you'd like it to be in the 30 to $40 range lease at $89 is just too expensive. So here's what we're going to do.

[00:43:25] We're going to put the budget at the campaign level. So click on the campaign right there. TOF main event registration, click that.

[00:43:44] All right. Scroll down to campaign, budget optimization, turn it on and put the a hundred dollars there instead of on the ad set level.

[00:44:01] Great public.

[00:44:07] Okay.

[00:44:11] Okay.

[00:44:30] All right. So now you see where you see that ad set. You created there. The old one that's announced as Tony Robbins, Brendan Bouchard on the left right there in the tree. Yeah. So click the three dots next to that and say, and go quick duplicate.

[00:45:14] Okay.

[00:45:27] All right. So for this one, just go for a really big. Audience ju just rename. This adds that life coaching broad.

[00:46:05] All right, now go down and delete the targeting that you have in there already. Cause it, you duplicated it. So it's going to have all those other interests in there.

[00:46:25] All right. Get rid of all that and turn detailed targeting expansion off. Just press the acts next to them. When it floats up, suppress all the exes.

[00:46:58] Uncheck that reach people beyond your detailed targeting selections. Always turn that off.

[00:47:08] All right. Now, just search for life coaching. Just go, just grab that really big interest audience.

[00:47:22]Just search for life, coach.

[00:47:30] All right. What's that? What are these interests? What's the biggest interest there. If you hover over it, it says the size 391. Oh, that one

[00:47:44] keep going. That's a job that one's a job title. All right. Select that one.

[00:47:58] Now go to suggestions because that audience is not very big. Yeah, click. Yeah. You know what? Let's just go for the big coaching audience right now. Go for coaches.

[00:48:15] And we're gonna just going to change this. I thought the life coaching audience would be bigger, but it's small. Okay. Click off of this. No not entirely. Just make the suggestions go away

[00:48:32] and then click narrow audience

[00:48:42] and restrict it to, oh geez. It's only 8.9 million as it is. Let's actually not do anything there. Just hit publish on this.

[00:49:01] I think it's because you have that 25 to 55 in there. Oh yeah. Beach. So it's choking it off a little bit, but it's all right. Okay.

[00:49:21] All right. We'll see how this goes with CPMs. Now. I want you to add a third one after we get off. Okay. So do the same thing. Duplicate that ad. Get rid of all the targeting, turn off, reach, expanded audience or detailed targeting, and then do, yeah, you could try like mine, you could try mind valley and stuff like that.

[00:49:49] You can attempt to do that and see if it helps just make sure the audience is relatively big. I'd like to see if you can get like at least five to 6 million people in there that will be really good at least. Cause we have to get those CPMs down and then just see how it starts performing there.

[00:50:09] And since the budget now is at the campaign level, it's going to feed it out to these ad sets based on who it thinks will likely become a lead because it looks like your other KPIs are pretty good, but there are some issues here. Like for example, you see there's a 1.6, nine frequency in there, which tells me that the audience is just there.

[00:50:31] They're seeing this ad multiple times. You need to go after bigger audiences and that's reflected in your CPMs as well, $89. It's costing you $89 to reach a thousand people. So no wonder that it's $23 a lead. That should be closer to 10 to 12 probably for this audience. See if this stuff helps.

[00:50:58] All right. Sure. I'll do that. Okay, cool. Anything else you need? So do you still want to look at the at lead pages?

[00:51:13]Is it set up correctly? Isn't it? Oh, the conversion rate? Yeah. Does it show the conversion rate?

[00:51:24] Okay.

[00:51:44] Okay.

[00:51:49] Okay.

[00:52:02] Okay.

[00:52:07] All right. Here's what I'm going to do. I'm just going to go ahead and screenshot that and send it over to you over there. Okay. Sounds good. Yeah. Okay. Cool.

[00:52:23]So I still haven't resumed my project costs yet simply because I was trying to get this out of the way. Yeah. But I'm going to resume that as soon as possible so I can get my foot on the running. Alrighty. Sounds good. All right. Thanks man. Sure. Happy to help. Okay. Who wants to jump in next?

[00:52:54] Jared? Yeah, like teacher. I'm a teacher. Okay. I've been teaching for years. If nobody I'll either stare at you awkwardly till somebody chimes in or I'll just call on you. So there you go. That's fair. No, that's fine. It's hard to see who you're looking at though. When you're just looking at a screen though.

[00:53:14] Oh, I know. That's yeah, that's my bat. And also I was I was on my other screen so I could look at LA Lorenzo's. There we go. Now I'm looking directly at you. Okay. So what's up? Where are you at? You dropped some stuff in there today. I saw you're looking at all of us at the same time, so I know it's impossible.

[00:53:33] I know. I know, but it's better than a good bag. It's better than it could be. I've got the fancy zoom set up here at least. So what's up, Jared? Where are you at? So I guess the thing that I guess we'll talk about the thing I posted about the persona thing I'm primarily going to be trying to I have the knowledge of the equine industry, and I also have experience in small businesses because I've always worked for them.

[00:54:00]So I guess from my persona, I chose two small business owners. One happens to be in the wine industry and the other one is in just your general small business thing. And this one, what I choose, I think like construction or something like a contractor, who wants to show off, or at least who isn't with the time MSU hat doesn't have the ability to I guess promote themselves.

[00:54:26] And so they, they're running out of leads, they're running out of clients because they're retiring. So they ended up having to realize that they need to find new client acquisition. And so how those are their pain points, how are they supposed to support someone and their company when they can have any kind of new work coming in?

[00:54:43] No cashflow. So that was a pain point that I think that obviously it's a lot of people's problems is money. Not being able to sell their service or product or whatever it may be, but it's where, how do you then use their mindset, their PR, their pro product service. And be able to not necessarily just even promote that, but explain that to the digital world for everyone else to look at, because especially the older, old heads in any kind of industry, for the most part, they, it was all word of mouth relation and it still is, relation is still a huge aspect of it.

[00:55:17] But now with everyone on internet and stuff like that, it's very, I don't want to say almost critical to have a presence there that is reputable. That also goes with your predecessor thing relation. So I think that's where I find myself fitting in for businesses that don't have the ability or the resources at the time, to be able to make, take a nice picture of their location.

[00:55:42] Their facility have a video of, of their service, their whatever it whatever they're trying to encompass and promote granted they, depending on the industry, it's pretty it's widespread depending on for small business, it can be a small business. That's a restaurant, small business, that's a contractor, a small business that's fill in the blank.

[00:56:03] It can be, damn near anything. So I was seeing that those struggles and those individuals who don't have the knowledge resource, or even know where to start to try and, have a promotional quote, unquote video, I think that kind of niche and that kind of placement, I can find myself fitting in.

[00:56:27] so the first one is really broad and the second one is really small. I think that we, I think we need to find something in between. Okay. Like we spoke about earlier when we were talking about just going after animals specific stuff. Not that you necessarily have to do that if you don't want to do that, but I don't love, listen, like everybody, like every video business and their uncle are trying to like, Hey, small business owner, do you want video?

[00:57:06] And of course you can speak to them in a different way and you'll have a better process and everything from going through this work. But I think that it's harder to the reason that it's important to beat, to toe that line between broad enough and specific enough is because the more specific it is, the easier it is to sell on the ease and the easier it, because it's easier for when you're marketing to demonstrate the problem and solution match model.

[00:57:36] So are you looking for a more narrow industry or more narrow.

[00:57:44] In the sense of a deliverable. So my deliverable to be, I don't care about, I don't care about the deliverable. All I care about is right now is the market. Okay. So there, the reason this works is for example just like we were talking about earlier, is it going to be more powerful to say, okay, Hey, small business owners.

[00:58:10]When you're marketing this small business owners, you're not making enough money in your business, you can't scale your advertising and you can't get more customers into your door because there's not enough awareness around your product and you don't have enough sales video helps solve that problem.

[00:58:30] Okay, cool. But all a little generic. And so you are going to get leads, but it's going to be, it's just a little bit tougher. It's a little bit tougher to market. Whereas let's say you went with the animals side of things. There's, it's a little bit more of a Haven. In fact, why don't we just take the equine side of it because then we can broaden it up.

[00:58:56] But the equine side of it, the marketing messaging is so much more simple. I don't know that the industry is big enough in general for us to choose right now. But the marketing messaging is so much simpler because it's I assume you're going after people who mainly want to sell their horses, products that are related to equine as well, not just products related to equine. Those are different avatars. Those are different avatars before. So this avatar is horseback riding injured and starting business runs training current. It teaches right. It teaches riding lessons and works hard and wants to have a horse farm of her own one day.

[00:59:38] So does she have a business? Yeah, that was the main idea is that she wanted to start, starting this business where she can supplement her income as well on top of the lessons and stuff like that. Yeah. You're probably going to want to target a slightly more established avatar. But but yeah, so anyway, it's like.

[00:59:58] Hey, you want to sell your Hey, you're having problems selling your services to animals because because animals can't talk. Let me rephrase that. Hey, you're having problems selling your services to people with pets or other animals that live on farms. That makes sense. It's an extremely competitive industry.

[01:00:19] It's a massively competitive industry. It seems like everybody's coming out with a new organic dog food or a new magic supplement for your horse to make them ride faster. How do you stick out in a competitive industry? Because if you don't stick out in this industry and clearly seem unique and special, then you will ultimately fail because you'll just get sucked up into the void.

[01:00:50] It will be too expensive for you to advertise because the market's too expensive. It's because the market's too competitive and you won't have enough money to create the awareness that you need from just word of mouth, because there's just too many products out there, but I can solve that problem. Not just because video is the most powerful marketing tool that any business can have, but because I know animal.

[01:01:20]No video producer on this planet knows animals. I grew up on a farm. I know how to ride a horse. I have a billion dogs. I know exactly what it means to not just market to animal lovers, but to be an animal lover who buys products. And I know that human touch and telling the story of care around animals is the key to making people fall in love with you.

[01:01:48] And the more people fall in love with you, the more they'll buy from you, the more they'll buy from you, the more money you'll make more money you make, the more you can scale your business problem solved. It starts with this video, right? So that's your marketing because that was what you just said is pretty much that.

[01:02:04] Yeah, that'd be, I can get that right again. Kelsey posts up the recordings for just this reason because I need to talk, what are we at? Do you see how much sexier it is? You're not making, I can make a video. That'll make you more money because video builds brand awareness and brings human storytelling to the table.

[01:02:27] And that's not bad, but man, This is why we niche down because it's so much easier. And if we look out and this is good for everybody to hear, if we look out and forecast over the next year, two years of our business, having that niche is going to be astronomically is going to help grow your business astronomically because you're going to find, you're going to get more organic traffic.

[01:02:56]Your referrals are going to be easier to come in because it's just, oh, this is the guy that makes videos that make people money about animals. Instead of this is a guy that makes videos, right? So it's going to, you're going to be the obvious choice. And you're going to see this at the beginning of week two, when we go through positioning, it's all about how you're the obvious choice to your target market.

[01:03:20] So the more that you're the obvious choice to your target market, the more that you the just the more that you're going to get, all the other types of traffic, like we're going to be working hard and it's going to be tough to get clients at the beginning, cause we're starting our businesses. But as you build a niche and you've got testimonials and all your testimonials are from people in a similar niche like, oh man, he helped me scale my dog food company.

[01:03:45] Oh man. He helped me scale my horse supplement company. They're going to see themselves in that. So that's the power of it. Is that all cool. Clear? Oh yeah. That was great. Thanks. And so we just need to go a little bit bigger though, because I think the equine thing maybe a little too, I don't know.

[01:04:02] We could test it if you really want, but I you want to test the, just horse stuff. It's, it's you start there. I don't know enough about the industry. I would, there's a lot. Yeah. Is there a lot of, but is there a lot of,

[01:04:26] yeah. All of that. Yeah. Like in, in comparison to dog owners, like what would you think,

[01:04:37] what are we talking about? What are we talking about? No, I'm talking about just the audience size. Are we talking about like 10%? There's 10% as many horse owners as dog owners or maybe 3%, 2%. Wait. So if we're having a hundred percent, is all dog owners, what in comparison would be a horse owner kind of thing.

[01:04:57]There's a lot of overlap and usually a horse owner has dogs too. They're already sucked into that. So I would say, and then you have the whole, like middle of the country as well. There's a lot of them. It's hard for me. It's really hard for me to say it's really tough.

[01:05:13]Like for me personally and whatever, I lived in Manhattan for 15 years, but I I know one person with a horse. Okay. So I don't know. I know a lot of people why man, I don't, I'm a lonely dad with not very many friends, just you guys, but I don't know anybody with, I know one person with a horse tongue and she's not here.

[01:05:35] And of course you do, you're in that, you're in that world. So I he should start bigger. My, my gut tells me, you should go a little bit bigger. Like how much bigger? All pets or cats and dogs and horses or, yeah, just like all pets. Okay. Unless you really don't want to, but I'm worried that you'll be spinning your wheels a little bit longer than I'd like with the horse audience.

[01:06:04]I like dogs. I love dogs. So that's an easy transition, not a fan of birds, but I don't think there's a big market for that. Who is, there's some crazy bird people. Yeah. I know. There's some crazy everything people. Huh? What was that ever? Cash

[01:06:23] that's dogs. Horses. There it is. Do you have a cat person. Gotcha, gotcha. Gotcha. I can respect, not that I don't like those I do. But I am a cat person. And there's a huge amount of people that like cats. Yeah. Nice. But yeah, I think that's a good point. Why not? Can I stick to like cats, dogs and horses?

[01:06:48] Is that like broad enough for you in your vision? I think that's like half the people in the country. That's what I'm saying. Yeah. No, it's great. I don't think you'll say cats, dogs. Like in your marketing messaging, you probably won't say cats, dogs and horses, but you'll probably just say animals or pets or something, but life, that's what you're going to get.

[01:07:07]It's not like you're going to get a lot of people that are like, oh, I need you to make a video. But my hamster food, I don't know. I don't know. I wouldn't worry about it too much. Or get the what's his name? Gosh, I forgot about him. After all this time, the tiger king.

[01:07:22] What's his name? Anyway? Tiger king. Yeah. Tiger king. That was his name, right? It's been so long. That was the beginning of COVID when that blew up. I think that was the name of the series, but I don't remember the name of the person who was, it doesn't matter. It's very, it's a very entertaining show for better or worse or docu series.

[01:07:48]Okay. That's what I, that's where I'd like to start. I think that you're going to have an easier time getting leads there. So I would do another persona around that stuff. And definitely this is actually something that I've noticed a lot of students falling into. You definitely want to go over that business owner where let's just assume as you're making this persona, this is pretty much for everybody.

[01:08:12] Like they make their living off of this, owning this business, like their business is established enough and is far enough along where like you're not out there trying to. Pitch your video services to people that don't have a business. I want you to charge three to $5,000.

[01:08:31]Like you guys are in the same spot in your business, right? What if somebody approached you? You're here, which is great. You're going to get a lot more value out of one year of coaching from me than you would from probably one video someone made for you. Imagine if somebody was like, Hey, do you want an asset that can help grow your business?

[01:08:49] That'll be $5,000, you don't get to do it. You do whatever you want with that. I'll just give it to you. You would be useless to you, cause you don't really have a business yet. A lot of you. I think you want to target the more established business owners, right?

[01:09:04] Yeah. So when you're making your avatar, that's what you want. Who's that business owner there, probably like a, just like a pet lover, grew up with pets, loves pets, decided to break out on their own, start something, so would it be an individual product from that person? It could be it depends on what you want to go for.

[01:09:26]I think that a product or service probably, yeah. Okay. You probably don't have to niche into products or services. It could probably just be thing, a business around, around animals. Could help a dog grooming business just as well as it could help. What about like a vet office?

[01:09:49] Yeah. Yeah, probably. I don't know. I've never tried to market for a veterinarian. That would just be lead generation, but yeah. They all need it and I think it would be a good fit. So yeah, I think it's need videos to make you money and get customers the door. And you want people making those videos for you who actually give a shit about animals and know them and know how they act and react and what they care about and understand what your customers care about.

[01:10:21] Because I've been in veterinary clinics like yours, I've bought my dog dogs and like yours I've, and there's all very specific way to shoot and edit and tell the stories around animal products and services that are only I know, and my unique system teaches. And you haven't gotten into that yet, but that's week two.

[01:10:42]That's going to be great. I feel good about that. I feel really good about that niche. So wait, and you can always test the smaller niche, like with just horses, but there's no reason to leave money on the table right now. Cast a wider net. That's good. That was good. Cool. Anything else you need as this point?

[01:11:06] No, that's a, it's a pretty decent direction to go down now. Hell yeah. That's what I'm here for.

[01:11:18] Okay. Who hasn't gone. Recash you got anything today? I know you said you weren't able to do a whole lot of work on stuff, so it's all right. But anything you want to talk about? I am trying to update my IPS statement. So trying to take, yes. You, yeah, I you wrote that in there yesterday and I commented and actually I did you just comment back post, let me take a look at it.

[01:11:48] Okay. I didn't want to interrupt, but while let's see. Yeah. Let's take a look, updated versions of it. Sure.

[01:12:00] So wait, no, this is from 14 days ago. Okay. There's a couple of new ones. Oh, okay. I craft beautiful and engaging visual stories, which are yours in and taste them and to be your customers, I create people and individual stories around travel and adventure that will entice visitors into becoming customers.

[01:12:22] Yeah. Yeah. I kinda like some of the messaging that we were toying around with for Christian around yeah.

[01:12:33] I'm trying to figure out. Cause I realized from listening to that, one of the things that I didn't do very well here is, and it's not very niche. What I wrote is not, it's pretty junk. So I'm trying to work. Hey, traveling adventure, like travel outdoors and adventure is like a nice, big, but big, but small enough niche.

[01:13:00] I feel like, yeah. That's why that lasted ration is there because I realized that the first iteration, the first couple of areas I had didn't have anything like that in there. So now I'm trying to devise a way to make this more elegant. The less you think it's, this is a good one. That's jumping off point.

[01:13:22] Then I can start working on script for them. So here's the thing. Every single piece of this needs to be making the business owner say, hell yeah. So let's take a look at this. I I'll just share my screen so that everybody can see. So I craft beautiful and captivating visual stories about travel and adventure that will entice visitors into becoming customers.

[01:13:49] Okay. But here's the thing. Beautiful. Let's just go. Let's reel. Let's comb through this. Beautiful. Does a business owner want a video? That's beautiful. Yeah, sure. Why not? But it's not like a make me something beautiful. There's a beautiful one. Something captivating. Yeah, that sounds pretty good. Do they want a visual story?

[01:14:15] I'm not sure what that means. They wouldn't know what that means. Really. Do you like a slideshow? What is this that would entice visitors into becoming customers, then they're going to. What like what visitor, like people that are already coming and then they become customer it's so there's just a lot in here that leaves there's not enough hell yeah.

[01:14:38] Like it needs to be a hell. Yeah. Like throughout the process and it needs to be in their language, which is why I was moving you away from saying that you create films. So I feel like, again, it has to be framed in, let me move that you guys over here, it needs to be framed in a way so that you are clearly solving their core problem.

[01:15:06]And demonstrates how you're unique. And has your sort of system inside of it. Did we name, did we give your system like a name or anything yet? No, not yet. I have been thinking about that. I just haven't been able to come up with a name for it yet. What were the pillars that we drilled down on last time?

[01:15:28] Cause I think we had it boiled down to a few pillars, right?

[01:15:36] Yeah. We're. The pillars, I think were basically the,

[01:15:46] the fact that I approach it like a film. So it's, Hollywood sell without the budget and emphasizing the fact that I build a dramatic arc into a tool to enhance emotional engagement side of it. Yeah.

[01:16:13]So it was all about making cinematic videos without a cinematic budget was a lot of what it was. As I remember. Yeah. So let's workshop this and again, like a lot of the IPS statement we're doing it's a fun exercise to try to do it from a third party perspective too.

[01:16:32]But it's similar to a positioning statement. So it'd be something like

[01:16:39] this adventure

[01:16:45] This specialist, video company creates Hollywood

[01:16:55] Hollywood style

[01:17:11] blockbuster,

[01:17:15] probably a word that a lot of filmmakers hate, but th this specialist video company creates blockbuster.

[01:17:26]I actually like Hollywood better creates Hollywood level

[01:17:48] level Hollywood level ads. Let's just say commercials creates Hollywood level commercials, four.

[01:18:07] Travel and adventure companies using it. We'll just say like the specialist video company creates Hollywood level commercials for travel and adventure companies

[01:18:26] at or without with affordable rates. Yeah. I was going to say without Hollywood prices,

[01:18:44] without Hollywood level rate, this specialist video company creates Hollywood level commercials for travel and adventure companies. Without Hollywood level rates. That's not bad. It doesn't have your system in it, but it's not bad. That's gonna be hard to incorporate my system in there without actually having a name for it.

[01:19:07] That, yeah I was going to bullshit it if it came to me, but it didn't seem to fit in this. It didn't seem to fit in this style, but let's try it again. You know why there's such a lag, maybe it's my internet, but

[01:19:20] okay.

[01:19:25] Creative video company

[01:19:37] leverages it's proprietary, no

[01:19:49] uses. It's

[01:19:59] powerful.

[01:20:07] Do what if we just called it like the Hollywood technique? That'd be interesting. And then you would even have to guess what it is. Wouldn't have to add extra thing. This creative video company uses its powerful Hollywood technique to create game changing video ads,

[01:20:33] game change in commercials for travel and adventure companies. This is getting a little long, but whatever. It's a good articulation.

[01:20:53] Okay. Game changing commercials for travel and adventure companies

[01:21:00] with us with

[01:21:05] that's a holiday. Yeah. Something like that. Nah.

[01:21:21] Okay.

[01:21:33] So you don't think game-changing is too overused.

[01:21:38] I'm just spit balling here. Insert adjective here, I don't know. If you want to go for, you could change the whole thing and it would probably be even better if you wanted to go after the e-commerce sector of these, like to have people buy tickets to things online and buy these products online, to create high converting video ads for traveling to venture companies.

[01:22:09] Without breaking the bank. I don't know. You can find a better way to say that

[01:22:17] it's hard to come up with a better way to say without breaking the bank.

[01:22:23]Yeah I'm trying to avoid something like with like at affordable rates. But yeah, something like that.

[01:22:33] I like both of these and I almost like the Hollywood technique, or you could also take your favorite director. Who's really well known and call it that technique. Like the Nolan technique or something like that, by the way, I hated Christopher Nolan's latest movie tenant. Oh my God.

[01:22:58] Really? It was a real disappointment,

[01:23:04] but I'm a fan of everything else he's done. I think, yeah. I can't think of a, I think can't think of a a Nolan movie. I didn't like, but that this one just didn't work. Okay. So this creative video company is, so I like these, I think these are a good start here. I think that this is good progress. And I think.

[01:23:31] Something like the Hollywood technique really reps, it really wraps in all of the stuff that you were talking about, like advanced color techniques, which is something that you obviously have a huge background in like advanced cinematography all of that stuff. There's a lot of stuff that people take for granted in Hollywood type movies that you can deliver.

[01:23:57]It's lots of work. Yeah. So I kinda liked this.

[01:24:08] Yeah. I guess that's gives me something that can definitely work with might adapt it a little bit, but yeah. But I think we're getting closer here. And then just getting that out there into the world

[01:24:26] and then build it. But next, drive forward, we got to build a sales mechanism around it so that we can get you some leads. Yeah. This has been the main thing I've been trying to sort out because I needed to get this part figured out to build out the, I can't think of the word that you had for the intro video.

[01:24:46] Yeah yeah. It's so important. Like this stuff like week two lesson one or whatever it is, this positioning your business. Last it's the most important thing in peak video creators and it takes time for people to to figure it out. And in a way I liked the second one more than the first one, because the second one implies the problem that we're trying to solve more about getting more customers, this specialist video company creates Hollywood level commercials that are a magnet for sales, for travel and venture companies and praises anyone can afford.

[01:25:27]That's the message of what you do right there. I think that you probably, it probably is good to insert that sort of problem statement in there. But yeah, I think that's really good.

[01:25:41] So the next step, while I'm also polishing, that would be to work on the script for the video sales letter and then put together that video.

[01:25:54] Yes missing something that I should work on first. No, that's good. We just need to get the sales map. We just need to decide on the mechanism to get leads. But I still need to give you like a template for that, that would help actually. And I'm also hoping, I think you need a template and then you take a crack at it and then I help you write it, or I rewrite it from your template or we rewrite it together from your template that would help a lot.

[01:26:32] And also when it comes to it, I'm hoping that I can build this on my own website rather than using click funnels. Yeah. Sure. What do you use WordPress? I actually have a website that I've been hosting through a company called viscera. I got up, it allows me to host three separate websites and I got a good deal on it because they liked the quality of my photography.

[01:27:09] And so there are some fringe benefits to it, and it's mostly, it's a template based website development platform, but it's also hooked into their, to their rather unusual backend, which mostly connects to editors and producers and other photographers in

[01:27:32] it. Does it just, do you just have like just a page builder where you can just build whatever type of page you want pretty easily. Yeah. Unless HTML, I don't know. I'll wait, but you don't you, but you don't want to code it in HTML. No, it came out, but I'm not very good at making it look good because I forget that your day job is aren't you an engineer or what do you do again?

[01:27:57] I am an engineer, but I don't do a lot of female work. Yeah. Yeah. Anything where you can build a page that can like off of a template, then you're good. And it was when I'm researching for work right now is machine learning.

[01:28:17] We're starting to get into that in our next phase of development. Oh, nice. That's cool.

[01:28:29] Okay, so I guess yeah, so let me get you that template so that you can start working off of that. We'd also talked about you potentially breaking down

[01:28:43] that might be worth trying first though, to be honest with you, I

[01:28:48] like breaking down your spec ad basically, and pointing out the, you remember that spec that you show that they showed us last week. Like just basically a video that breaks that down, almost a mini webinar and just shows the different Hollywood techniques within that. And very simply oh, here I used a very specific type of lighting to evoke a certain type of mood because ultimately it helped tell that story which allowed us to, which allowed us to have potential buyers come in, experience the story and then want to purchase because they saw themselves in the dad's shoes or whatever.

[01:29:35]And you could point out like, oh, if we just freeze here and we look at the lighting technique here, which could allow you to geek out a little bit it might be interesting. But then you'd have to have a little bit of a VSL section at the end, but basically the front end offer would be learn my not learn my, but let me show you, it's like I'm looking for five more clients to take on to to help me

[01:30:08] yeah, five more travel and venture com travel and adventure companies that I can use my Hollywood system to create mindblowing Hollywood level videos on a shoestring budget. If you click this link, I will take you through an exact example of this. And I'll show you the three major techniques that we use in the Hollywood system and indirectly in an ad to make them convert.

[01:30:37]And and at the end, if you want us to work with you, I'll show you how we can do that bubble blah. And so you would basically take them through it and then you would agitate their pain somewhat. And you would be like, so now that these, there's two things that you can do with this information.

[01:30:55] You can either go and you can either go and do nothing with it. You could you could go and try to do this yourself using your phone, which you can't do, or you could or we could get on a call and we could see if this makes sense to work together. As I said, I'm looking for a few, I'm looking for just a few more traveling and adventure companies to use this powerful system for.

[01:31:27]And the beauty of it is this is all of this ad that I just took you through. You think that this ad, you might say that this ad costs $50,000 to make well, the truth is that it costs $50 to make. Yeah, I know it probably cost more than that, but so maybe something like that would work.

[01:31:47] I'd have to test that hook. It's a good hook though. It's a good front end offer. I think that no matter what way we ended up going with that mechanism, that will probably be the front end offer. Whether you end up delivering it similar to like my boring VSL, which is not boring, it's actually meant to be as boring as it is so that people pay attention to it.

[01:32:07] Or or you could do this sort of more like webinars style thing. I kinda liked the webinars style. So let me send you a little template along the lines to that, and we'll take it from there. All right. That'll help. That will give you something.

[01:32:29] Okay. Cool. Rock and roll. Alrighty. Is everybody Alex, do you need anything, sir? I just have a couple of questions for you. Why I'm here. Yes, sir. So thanks so much. Jared, welcome, man. Good to meet you. So Matt, I was curious, oh, thank you for all the work that you put in and helping me out with the innovative positioning statement.

[01:32:55]I actually really liked the, we statement that we help apparel companies boost sales up to 500% and crush your competition using our proprietary docu-style commercials and powerful system for human storytelling. Yeah, I like that. That's cool. Yeah. So I was thinking like, I don't know, do I need to come up with a name for the system?

[01:33:16] Or could I just use like docu-style commercials and powerful system as the system basically saying or abbreviating it to DSV or DSC as in docu-style video, you don't necessarily need to right now, but do you at least know what would be in that system? I think that's important to articulate because you're going to have to that's going to go, that's going to penetrate through your marketing. Yeah. I guess I was the next question cause when I moved on to the front end offer thinking about the video sales letter do you have anything, do you have any type of templates to think through like systems and how to create like a system?

[01:33:57] Yeah, no, it's a really good question. I don't I, I do, like when I have built a systems, it's usually a pretty for lack of a better term and feel free to roll your eyes. It's like an artistic SIS. Like I'm very like, like I'm the kind of guy who always thinks best either in the shower or when I'm walking or what, I'm not trying to think of it.

[01:34:22]I remember because I used to direct theater, like way back in the day. And I remember I also used to smoke cigarettes at the same time. I do not anymore, but that was how I thought because the cigarettes like took my brain off of thinking too hard. Like I was just active and I was able to come up with ideas and I do the same thing when I'm building sit.

[01:34:44] Like I have to whiteboard. And I get up in front of this whiteboard and I just start drawing boxes and are just like, I just start writing things and articulating things and then just start like beautiful minding it, like it crosses, but so I don't really have a system for it, but I wonder if I can just tell you like how I do it.

[01:35:06]Basically honestly we can come up with it together. We can come up with it together. Where are we here?

[01:35:19] Okay. I was, oh, I saw your thing. So I pulled this up okay. Where are we here? Boy,

[01:35:28] what is this? This is a whiteboard app that I use on my Mac all the time. Oh, cool. What is it called? A N I B O R D. It's great. Awesome. Is it free? Yeah, there's a free version. I paid for it, but you don't need, you don't need to pay for it. I don't even know what features I get from paying for it, to be honest with you.

[01:35:50] I've just supported the company. I have no idea what I paid for. Okay. Okay. So what do we have here? We have, doc, you style video ads. We have things like human storytelling. That's a piece of it. It's there's like a gorilla vibe to it, right? Barilla, like gorilla vibe to it. Not necessarily a first person vibe, but what was the niche again? Apparel? Did we decide? Oh yeah. Right apparel. And so apparel. And then it was oh, and then it was all about it's all about the people.

[01:36:40] It's all about the stories of the people in the clothes, right? Yeah. So that's the cool thing, right? It's not about the clothes. People don't buy clothes, they buy status. People don't buy clothes. They buy the way that the clothes will make them feel. That's what you're going to be convincing all.

[01:37:00] It's true. But that's what you're going to be talking about in your marketing. So people buy clothes because that,

[01:37:12] so all marketing is a before state to an after state. And this is where the stuff of marketing lives. This transformation that happens so bad apparel marketing is

[01:37:34] got it. Just like this little video of Alex popping out. Let me get rid of that shit. Bad apparel marketing is, Hey, your before state is you're wearing other clothes. And your after state is you're wearing our clothes and looking hot. That's bad apparel marketing because people don't, they don't want to look at it.

[01:38:00] They want other people to think they look up and they want to feel hot. So the only way you can do that is to tap into emotion. And the only way you can tap into emotion really effectively in the space of a ad or a commercial is through video. Yeah. So really what you're doing is really what you're doing is you're unlocking, you're unlocking the emotion of people wearing these clothes.

[01:38:50] It's not about the docu-style stuff. That's just how you get there. So really it's about the human storytelling element. So the process that you take people through is a process. The process that your videos are going to take people through is it's going to take people. I have never been able to draw a straight line or a circle or a rectangle like in my life ever since I was like doing geometry, mine oh look, I have a line to it.

[01:39:21] Yeah, there you go. This takes people. I mean it

[01:39:25] videos take people from a state of feeling

[01:39:38] unwanted, unloved. No, that's too drastic. Insecurity what I'm talking about though. There's no process. It's just like beautiful minding it. Yeah. They like securities or feeling insecure. Yeah. Yeah. There we go. From feeling insecure from feeling insignificant kind of stuff. Yeah.

[01:40:04] Insignificant from feeling

[01:40:15] I'm lost. Yeah. On cool. To feeling confident. Okay. Listen, every apparel company. I don't think there is a single apparel company in the world that would say they're they don't want their clothes to make people feel confidence. No matter how wacko it is artistic, it can be like a uniform company.

[01:40:49] Like it's all about you always want to feel confident. Absolutely. So this is universal, I think confidence in clothes feeling confident, comfortable. I think everybody wants comfortable as well. Now most clothes are not comfortable, but you usually can have confident and comfortable, but that's okay.

[01:41:10] We're building the best thing. That's the holy grail of clothes. Look good. Feel good. Yeah. Confident, comfortable. And not like stylistic or like feel basically unstoppable. Like people just want to feel unstoppable. Yeah. Yeah. And I think like another part is it feels inauthentic, authentic expression of them.

[01:41:40] And I think that's maybe that's the confidence piece. Yeah. I think that's good, but I do think that's in the confidence. Yeah. I think that's in the confidence and enviable, which is like the status piece. Yeah. And you can't just do this. So everybody else does this by just showing really hot models and clothes.

[01:42:04]So they're just doing it. And they think that clothes are the things that are being transformed, but no, it's the person that's being transformed. And what you do is you show that transformation through video so that people can feel themselves in that same spot. They have empathy for you because they have empathy with the person in the video because they know they see themselves here and they see what they could be here.

[01:42:39] No, Siri, I'm not talking to you here, right? Yeah. Your videos do this. Okay. So now we're getting a little bit, we're getting a little bit, we're getting a little bit deeper. Yeah. Okay. So core elements here is we have the human transformation that takes place.

[01:43:09] Okay. So the human transformation takes place. In order to show that human transformation, you need to tell a story.

[01:43:22] And that story

[01:43:27] needs to have the hero. Oh, Lorenzo. I just saw your comment if you're there. Yeah. You should update him on ads. You I don't know if you've gotten to week six yet, but I have a whole rant in week six about how I always recommend over communicating with clients at all times. Big fan of over-communicating.

[01:43:46]Okay. Story. But the hero is not the close, right? The hero is the person.

[01:44:00] All right. It's not red. The hero is the person, right? It's the human because they become their own hero. Everybody else is marketing close as the hero of the story, but closer an inanimate object. They alone can't transform you. You transform yourself by putting those clothes on. So we have human transformation as a core pillar.

[01:44:31] We have story as a core pillar. We have hero as a core pillar.

[01:44:51] And I'm looking for something along the lines of like truth, like if because this is part of what distinguishes it, because we do see ads about people making these transformations, of course, but they're definitely overproduced a lot and it's hard to empathize with them. So I'm looking for words and stuff that are like truth.

[01:45:17] I'll say draw vulnerable. Yeah. Authenticity offended. I like authentic wonderfully put authentic in here.

[01:45:46] Yeah. If it's like the,

[01:45:53] what if it's like the authentic transformation system or something. That's pretty cool.

[01:46:02] But the thing is when I'm doing this work, this is what a lot of people misunderstand about the system. Part of what I teach. It's not for you to create a bunch of bullshit. It's for me to pull your unique genius out of you and codify it in a way that you can use it in marketing, right? So that you're so that your own authenticity as like a business owner and a video creator can come out in your marketing and in your business, it just better articulate how your unique but authentic transformation system is cool.

[01:46:34]I kinda, because then you're oh, I get that it's transformation, but how's it authentic. That's interesting. And it's authentic because

[01:46:50] everybody thinks that you need to only show in this before state and after state, everybody thinks you only need to show the basics of this and the basics of this. But the true story is here. And everybody tells that story. Nobody tells that story. All they show is, oh, you just flip the coin and it works.

[01:47:15] Now it doesn't need mean that it needs to be hard or difficult or whatever. It may be easy, but still there's a little bit of a journey. And if you want people to buy, you need them to empathize. And this means that this, these are real people, real stories, real transformation, like those are Alex's core pillars, right?

[01:47:45] Real people, real stories, real transformation, right? There's nothing fake about this. I only work with businesses who have products that really can change people's lives and will change people's lives. Even in little ways, just, I'll make you feel more confident. You'll feel more confident. You'll feel more at home, you'll feel more alive.

[01:48:14] So the authentic transformation system is certainly one is one thing could also be the

[01:48:31] real.

[01:48:59] Roll or,

[01:49:13] or, I don't know. I'm just spit balling over here. Yeah, no, I see what you're doing it. They get well, yeah. So anyway. Yeah. Okay.

[01:49:30] I dunno. Tell me where your mind is after all this work. No, this is super helpful. I it's, it's. It's really how I see things and how I do actually really care. And the only people I do really want to work with is the authenticity and really working with apparel companies that do want to yeah, because I think that's the biggest process of document and docu style stuff is showing the process, showing the journey because people don't show the journeys, people don't processing.

[01:50:00] Yeah. I think seeing this I'm such a visual person, so it's just so helpful to see. I like being able to show, so basically in the, if I'm understanding this in the video, This is what this can look like, essentially in my own kind of way of like showing the before state, after state and explaining this process of what human the authentic transformation, or we say what was called the authentic transformation system, essentially, I'm doing this too.

[01:50:26] This is okay, this is the before and after, this is how we take you through just how my process sets me apart, but sets you apart from your competition and from others. Until you know yourself, your vision, your uniqueness, and your main customers problem, you can't market anything.

[01:50:53] You'll never get, you'll never get clients, especially ones that will pay you. But that's why we, that's why we smash all this work, like super hardcore into the first two weeks. This is good. I think that you should sleep on, I don't know that this, this is a great starting point, but I don't know this is it.

[01:51:10] I really like where I was going here, but I wasn't able to write everything in, but when maybe there's something, I think there's something in all of this that you can. Maybe it's the raw system, like maybe it's, I don't know. Maybe there's some way to do that. I love the idea of the, like this is such a key clutch thing here that you could talk about.

[01:51:32]The hero and I would yeah, who's the hero. Everybody thinks that the hero

[01:51:40]You should read, you should actually, you should read, I haven't read it, but you should read this book called building a StoryBrand by Donald. Oh yeah. Yeah. I'm losing my mind, but it's one of the most popular marketing books and kind of stuff, but he has a he's very who's the hero in the story.

[01:52:03]And not that you'll necessarily agree with him. I actually can't remember where he lands on the hero versus not what's wrong with me right now. But I don't think the product is the hero. I think that, and I think this is what he says, but I'm not sure, but it's like the product is the guide,

[01:52:23] right? Yeah. I see. Yeah. And then, or the service or whatever, they're the guide to transformation, but they're not the hero of the story. The person is the hero of the story. And I totally agree with this, by the way this is how I think about it as well, because ultimately you're the hero of your own story.

[01:52:42] Like I'm not your hero, like me marketing to you guys and getting you guys in the program. I'm not the hero, you're the hero, I'm just giving you the chariot to ride over the bridge on, I got, like you're the hero and it's the same thing. If you're selling a book to somebody about, I don't know, feeling more confident or something, the book's not the hero.

[01:53:11] Like you're like, it's your story? You're the protagonist. So your system helps unlock that because everybody writes, everybody is making ads and commercials. We've been seeing this forever where the product or the service is the story, but that's not true. Empathy moves mountains. And so if an inanimate object is the hero that I'm supposed to empathize with, it's ultimately going to fall flat.

[01:53:48]So I think that you should think on this. I think that we've put a lot out there. Yeah. Think on this. Save that again. That to me, is that possible? Yeah. One of my, one of the things that I love this app, I love this app, but a feature that I've wanted on it for ages is having multiple boards. So you noticed that I had to, like you notice that I had to erase the board every time.

[01:54:17] Oh, so there isn't. No, I will send just this shot to you. Okay. Okay, cool. Okay. Let's do it. Remember, there's a recording that he'll put up tomorrow. Oh yeah. Cool. Yeah. Kelsey, we'll put up a recording tomorrow. Where's the chat for my zoom. Oh, there it is.

[01:54:42]Okay. Okay, cool. So that helps, right? Oh my goodness. Massively. So basically they sit on this takes some time. And don't, I think a lot of time, you know how I feel about thinking it's overrated? Yes. Yeah. White board app and scribble away. Cool. And then this is the process to getting to that the video at aspect, like this is how I should, it's the process of getting you to your sales mechanism?

[01:55:10] Yeah. Okay. Okay, cool. Yeah. And yeah, this is the process. So get this out there, feel good with it. And then we can, and then we can build the next step. Okay, cool. And then thank you for all your help. That was super helpful. Thanks Sam. And then on the website, if you could take a look at some point, maybe another time we could talk, but I'm just curious, like with everything that we're doing, should I be using this because I just created this as an LLC, not too long ago.

[01:55:40] And so I was just curious is this where I should start funneling people into or should I be creating something different? You're going to want to I got married in Ethica fun. Oh, did you? Oh, crazy. Yeah. I went to college near there and I grew up near there. I grew up in upstate New York.

[01:56:01]It is, yeah. No, you're going to want to build like a funnel, but you could build it on what is this looks like Squarespace is this Squarespace. Okay. Yeah, I actually, I'm a little, I'm more pro Wix than most people. I Wix, in fact, all my sites are on Wix, but I build my funnels and click funnels because it's easier.

[01:56:20]It's just easier. Yeah. But and you can plug and play my templates from there. Okay. But yeah, no, this is good. But you're gonna want your like, like what, like you're going to want to have a version shorter or whatever, or maybe similar, like of the USP and ISV that we came up with and it's going to want to be here.

[01:56:44]People don't care about your name. They care about what they're going to get and they'll learn about your brand. I'm obviously websites are for branding, have a purpose of branding, but there's nothing more important on your website than conversion. Like you want people to go to your website and like book a call with you.

[01:57:02] So you need to press into their pain points. You need to talk about how you're unique. You need to show them your work. All of those types of things that will help convert them into paying customers. Gotcha. Okay. I guess my question is I don't have anything like what I'm talking about. Like what are the USP I don't have any fully like on apparel or anything.

[01:57:28] So it this is more, I guess it's fine. You don't need examples to sell stuff. So I am not like of the mind that you need examples to sell stuff. Like people, again, I'm a big believer that people will, and I know I'm a broken record, but people will buy from, people will buy because of their pain and what and their problems, not from how good you are or whatever, I had I had a, I had someone I was talking to once on a call for this program and she was like, I did a video. I did a music video for a friend of mine and it got 2000 views. And I, because I really thought I was going to get business from that, but I didn't. And I was like what did you think was going to happen?

[01:58:22] I just thought they would come to me. I'm like, oh, did you offer them anything? No. Oh, okay. I was like, oh like people will come to you because of their problems. Not because they're like, oh, great. I don't need a video, but fuck, Hey, let's go. Like that's not how it works, so yeah, you're going to want to push on that.

[01:58:44] But I do think specifically for a video business, I really do recommend for your own confidence level on calls when you get them to maybe do some sort of spec, just because I think it would make you feel more confident. You'd be able to get feedback from me on it. And I can help you make it like baller and you can just be like so that you feel really confident on these calls because mindset, oh, by the way, I forgot to mention this to some of you that those of you who are new in the program this week will have known already, but I put a mindset, a new mindset lesson in week one at the end, if you haven't watched it, please watch it.

[01:59:25] It's super important. Just watched it. It was good. Oh, cool. Cool. Super good. Yeah. Yeah. Where was I going with this? Yes. So I think it will be helpful. Confidence wise. How long does it take to make a video take that long?

[01:59:42] I don't know. I've made a million of them, but I don't really take that long. And I think it'll do a lot for your confidence, yeah, to just again, you don't need it to sell, but it's gonna help you a lot. And it'll make your sales process easier. So if you can find like a piece of apparel and just pretend they're your client and find a way to shoot a spec like that, I think it would be useful.

[02:00:09] I think it'd be useful for all of you to do a video and to come to finish it, complete it. You'll be happy. You'll be proud to put it up on your Vimeo and on your website and everything like that. So that people so that you'd be proud to show it to the world. And you've got me to make sure that it's good.

[02:00:26] So I think that, I think it's a good idea. Okay. The video you posted about like your system of how to create a video, like a good so basically, should I follow those basic points and then include my like style obviously into that, but still use that format? I think so. Okay.

[02:00:47] Yeah. I think that like that's a creative box to put yourself in, yeah. But you, but I think that the real artistry is going to be finding out how to uniquely do that, because I often do those kinds of things with like text on screen and everything. And you may find that's not how you want to convey those things. You may want to convey them through sound bites or you may want to convey them through visual just visuals somehow.

[02:01:17]But that's a good framework to go through that, that YouTube video. And also just my hero system in general from my YouTube channel and my book and everything. Okay. Cool. Sounds good. And on your front end offer, you said that you had templates for the, like the sales, some of the sales mechanisms.

[02:01:37]Are they available on the yeah all the yeah, all of the

[02:01:44] all of the like pages and funnels are there. Like the templates are all there, but as far as like the actual mechanisms, it depends on what you're going to use, but yeah, but I don't, there is not like a video sales letter, one in there, so I'm going to put that in there soon. Cause we're cash needs it too.

[02:02:05] So I'm going to put that, I'm going to put that in there. Cool. All right. Thanks man. I appreciate it. Yeah, man, of course always a pleasure. Likewise. Anybody else need anything? Hey Matt, that's me. I know I had said earlier that I'm going to send you the screenshot of the data in lead pages inside of lead pages.

[02:02:33] So I'm just going to share my screen quick and just hop over to you so you can take a quick look. Yeah go ahead. What's the conversion rate on the page?

[02:02:48] Yeah. Are you seeing my screen? Nope. Why is that? So

[02:02:59] this might be our longest ever PVC call.

[02:03:05] I don't know.

[02:03:09] Here we go.

[02:03:15] Okay. I see your screen.

[02:03:21] Yeah. Okay. Go to the go to where it says landing pages on the left.

[02:03:31] I think it usually says the stats on this page if I remember correctly, but let's see.

[02:03:53] Okay. It's just not set up correctly. So you won't be able to look at it here. So what you'll want to do is just go into your Facebook ads and just take all you need to do is take the number of landing page views on the campaign divided by the number of leads or leads divided by landing page views.

[02:04:14] And that's, that'll be about the conversion rate.

[02:04:22] Okay. All right. Sure. I'll do that match. Oh, wait a minute. There it is. So where's the page you're sending people to? Is it that first one?

[02:04:37] Let me, I don't quite remember. It's not that one. No, I don't think it is me

[02:04:48] a moment.

[02:04:58] Yeah,

[02:05:38] I think this is so I think this is

[02:05:47] okay. Go to the stats thing. Now you,

[02:06:04] oh yeah. So th that's the page w where you wanted me to go you need to find the page and click that like little stat icon over there. Save it's like a graph, an arrow. Oh, okay. So this is the peers,

[02:06:29] but it's not showing any conversions. So I don't think it's set up correctly. Oh, now there it is. So that's all time. June 6th to July 1st.

[02:06:46]That's a lot of conversions. You've only had 24, so they must be setting people here from all bunch of other sources too. So it's going to be really hard for you to figure it out. So just go into Facebook ads and divide landing page view, divide Lee leads over landing page views to just get a, to get a number for that.

[02:07:06] Okay. All right. Sure. I'll do that go, man. All right. Thank you. Sounds good. All right. I guess I will see you guys. If there's nothing else I will see you guys next week. Oh, what are you got your Komodo. Whoops. Got a new lens. Ah, what's that new lens.

[02:07:33] Tell me about it. These expensive cinema zoom lens that is powerful. And doesn't breathe that I've ever seen. What are the, what's the focal length in the area. Put your 20 to 55 to 2.8. Nice, very nice. The first half of a set, hopefully around the end of summer, I'll get the other one, which is the 5,125.

[02:08:03] Yeah, you're pretty good with that focal length. That's good. I shoot almost all my B roll in 35 millimeter. I just like it. It's my favorite focal length. I shoot my YouTube videos in 14. I have a Sigma 18 to 35, which is a great lens for photography, but it breeds in a way that it breeds enough to be annoying for focus poles.

[02:08:28] The 50 to 100 is also a really beautiful lens, but it breeds a lot more. So yeah. Polls look terrible. Does it makes them look like they look like accidental zooms because the blends breeds so much. Yeah. Yeah. Yeah. That's cool. That's awesome. You should go shoot it. You should go shoot a, another spec ad with that sucker.

[02:08:53] That's what I'm finding too. Now that I have a three-day weekend coming up. Great. Yeah. Is it, isn't it Canada day today, by the way.

[02:09:06] I think that might be tomorrow. Yeah. I don't know. You live in Canada. Don't ask me. What were you going to say, Lorenzo? I was like, as we were talking about Canada Rick sh I, I think I might be coming to Canada cause I got offered a job like a few days ago. Cause I, so yeah.

[02:09:27] So I'm just in the process of finalizing things and hopefully by, by winter I should be there. If everything goes, the process goes smoothly. What? Yeah, I got a dub, so yeah. I think I'm going to be Columbia Lear for some time doing what? Like being a pastry chef. Yeah. It's still shifting. Yeah. Eventually we're going to replace that income though, right?

[02:09:52] It would be where in Canada? Albert Edmonton. So that's 10 hours from here. Oh man. I'm over near Vancouver. Oh, you're in Vancouver on the west coast. It's a six hour drive to get from here or eight hours extra, I think to get to advance for me. Oh yeah. I really want to spend some time vacationing in Kenmore, but doesn't probably have to wait until next year.

[02:10:26] Try to make some other trips in the meantime. Yeah. Also I would like you, you are mad to either suggest, because of course I haven't, I've never shoot a video before, so I need to be like, what would you guys suggest to be a good camera for someone who like me, who is just getting budget friendly?

[02:10:46] I don't know, probably within $10,000, $600,000. My recommendation will be a black magic pocket, 4k black magic.

[02:11:02] Okay. It gives you, it actually includes a free copy of the studio version of resolve, which is a nice fringe benefit because it saves you a few hundred bucks. And it's about the closest thing you're going to get to Komodo for under $10,000,

[02:11:26] 10,000 house. It's about a $1,200 camera. Oh, I thought you said 10 free. It's as close as you're going to get to. Oh, okay. This is a $6,000 camera success in dollar body. And the pocket 4k is really close and it's only 4k sensor smaller, but yeah, image quality is very good. The color science is very good.

[02:11:52] Okay, cool. So you said the name of it is just black magic pocket. Yeah, I'm on the BNH one here. I'll put it in the chat. You can just click the link there around okay. Yeah. They're insanely cheap.

[02:12:10] Okay, cool. I am still in love even though I've replaced it. I'm still in love with my Canada. I'm 50, which I'm talking to you guys on right now. I think the image quality is awesome. You just can't really, it's not, it doesn't really have a usable 4k, unfortunately, but it's about 600 bucks. Yeah. The pocket actually has 4k shoots raw and has almost as much dynamic range as a Komodo.

[02:12:44] Yeah, that's awesome. That's freaking awesome. I've actually used, I used a pocket 4k that I borrowed from her friend a few times on film shoots and found that it actually cuts pretty well with even. From my other camera, which is my $30,000 red, epic, it's a crop sensor. So the 4k is a micro four thirds sensor.

[02:13:17] The 6k has a super 35 sensor. Can it shoot? Slow-mo 4k up to 80 FPS? What can it do? And

[02:13:33] we'll do 120 frames per second and TK. I don't know. Okay. That's good. That's clutch. I use one 20 FPS all the time. I think the six K can go to 124. K.

[02:13:49] And if you have the budget for 12 K you can do 240 or something like that in 4k. Yeah. That's what pisses me off is that the the Sony a seven S three can do 240, although I probably only in HD, but anyway, I'm a Canon guy. Yeah. Cool. All right. Hope that helps. Hope that helps Lorenzo. Yeah. What about post the group and ask you guys some questions.

[02:14:20] If you're of course, are you based in the U S currently. You could look at it. BNH has some also, but there's a company called I think it's a Midwest photo exchange, MPE maybe.

[02:14:48] And their dynamic range. How much dynamic range does my camera have? I don't even know probably 12

[02:15:02] I'm going by memory. Cause I haven't actually used one and I haven't been following the stats on it. It's probably over 13. It's typical,

[02:15:16] but you can get, so if you want to plan ahead, you could go and get use lenses. I use 35 millimeter format lenses that are manual focus and get adapters for them for micro four thirds. And that way you can save money. And then when you move up to a larger sensor camera, you can use the same lenses or just get a bunch of SLR magic, micro four thirds, autism, or some of the DCO micro four thirds lenses and just stick to micro four thirds.

[02:15:52] Okay. And, you can, is that price just for the body? That 1200? Yeah. Yeah. You're talking him, it's about a two K investment, which I'm all about, but if your budget is under a thousand again, I'm better with Canon. I don't know much outside of can. I know some Sony, I don't know what Sony sells for under a thousand Sony has stuff under a thousand.

[02:16:22] Isn't that great for video Canon stuff under a thousand is good for video of the, I, it depends on your standards. Most of the stuff that's under a thousand only shoots an H 2 64, which I think looks like crap. They're color, quality of the color you get, and they choose 64 from what I've seen is in that group.

[02:16:45] Not picky though.

[02:16:50] Yeah. I actually shot a lot of commercials with my M 50 that I think look awesome, but I, I couldn't go back to it now. It's my regular camera. Cause I need 4k all the time. I only shoot in 4k, but yeah. Anyways. Yeah, I think I would just go what you said to him, 50 50 match. You want me to just get something along the lines?

[02:17:17] Yeah. It, it all, it's only going to shoot in 10 80. But yeah, you could, if you want to go for something around 600 that would work there. There's a mark too now, but you don't need to by the market too, because they're basically the same might also be worth it to look into the Z is actually, I don't remember how much these costs.

[02:17:43] It's been a long time. Sony is that Sony? No. Z cam I'll send you a link to this one, too, a repercussion or a Lorenzo, and you can make your, you can do your you can make your choice. Oh, the Zika cams are expensive. They have a pretty wide range and you can sometimes get used ones for, you could probably I'll take it and use pocket cinema camera for well, under a thousand dollars.

[02:18:15] Cause a lot of people moved up to six kids as soon as they became available. Yeah. And they last a long time. Cool. Okay. All right. Thank you guys. Rock and roll. All right guys. I will see you next week. All right. Take care, everyone. You do right.

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