PVC Coaching Call 6.17.21
Well, happy to have you here. I know that you and I have an onboarding call scheduled for Monday, so we'll dig in a little bit more there and set you up with everything that you need.
[00:00:11] Um, until then, uh, just, it looks like you're all over circle and everything. So I don't think I need to give you the tutorial. Usually I do that, but it looks like you're all over it, which I love. I love the energy. I love the energy. Cool man, rock and roll. How's everybody else doing good. Who wants to jump in first?
[00:00:30] We can just jump in Lorenzo. You want to, should we, should we tackle your stuff first? How you been brother? I haven't heard from you in awhile. Good things. Good. Uh, uh, not really, but you know, difficult territory. What's going on? What? Financial stuff? Oh, kind of work and trying to balance everything and just still trying to figure my, get my whole thing dialed in as it relates to what we spoke about and me, you know, just like, you know, getting everything done don't to where you would like it.
[00:01:10] Yeah. All right. Well, let's talk about it, dude. What's going on? What's wrong. Tell me your problems. Let me help. Let me, I'm still having a little, I'm still having, I mean, like in the last conversation we had, uh, you gave me some ideas, which, um, so I, well, I should actually post it in the comment section, so you can have a look at it.
[00:01:33] Cause I, I tried developing like a whole, uh, you know, using the hero system as a, as the guideline to try to develop my own, my own system, um, and so forth. So yeah, I'm gonna have you look at that. Um, yeah, but so initially I did say I wanted to participate in the video challenge, but I sort of opted out at the last minute because I just wanted to get my, get that stuff out of the way first.
[00:01:59] And then, um, you know, at a later date I'll, I'll, you know, participate in a challenge. It's all good, man. It's just fun. It's just, it's just all in good fun and potentially a way to, uh, this microphone. Maybe I should get this replaced, uh, potentially a way to, uh, add something to your reel or something if you wanted to.
[00:02:21] But yeah, it's all good. Don't worry about it. You know, you do you like, we're all at different parts, like stages in our journey and dealing with different stuff. So, um, so what's the, what, what are you most stressed about right now? So, um, but like you said, you know, The the we spoke about, we did spoke about the, um, I think I got a little bit destructed destructed and, you know, that sort of spurs personal stuff that I'm, that I'm dealing with.
[00:02:52] And so as a result of that, I still haven't be able to, you know, um, have everything streamlined, like the way we, we, we, we talked about it, like, for example, having my, um, I, uh, innovative position statement, um, dialed in, um, uh, developing my system, uh, creating that, uh, Phil's mechanism. Right. And one, I guess once those, um, once I have those figure it out, I felt like it's, it will, I'll be ready to move into the next feature, which is, I believe creating the offer and doing once the offer is created and, uh, we can start to student.
[00:03:35] Yep. So where are you stuck right now? Oh, well, like I said, it's just within that, uh, reposition in, um, getting my message clear, um, you know, to the point, like having the headline dialed in, of, in the affairs mechanism and now for this is mechanism the system, and then once I have those in place, um, I think I should be open or running.
[00:04:06] Okay. Do you need any support. Uh, yeah, I w I would say yes. Um, because I'm, I'm still struggling with it a bit, even though I felt like I haven't, um, you know, put enough time and energy into, you know, spending like a lot of time journaling, like you mentioned to make sure, like, you know, things are where, um, the message sort of resonates with the audience in terms of my whole marketing on a strategic Percy, do you feel aligned?
[00:04:48] Is this what you want to do? Or do you want to try something a little bit broader, a little bit, a little bit different, uh, in term winning this w within that niche, are you talking about in general, in general? I mean, you know, I mean, if, if you're, if you're not feeling 100% aligned with the life coach direction, we can broaden it out.
[00:05:13] We can branch it out. We can move on, we can, we can morph, you know, whatever it is. I mean, sometimes when you're stuck, there's a reason that you're stuck and you got to back up and then go back in the parking spot, get in, line it up.
[00:05:33] If you want to, I'm just putting it out there. I'm giving you that option. I know. Um, yeah, to be honest, I'm not sure. Um, but let me, I'm gonna send you over what w what I've come up w what I, what I come up with so far. And so you can have, you can look it over and then, um, I guess you'll be able to give me some advice and what you do.
[00:05:59] Sure. Yeah, sure. Absolutely. Yeah. I mean, they're there, I mean, it's, it's, it's best to just plow forward and, and just go for it as we've talked many times about the fork in the road metaphor. Uh, so sometimes we find that if we really, really, really just can not get ourselves to run down one of the paths, there might be something else wrong, like maybe we're at the wrong paths or something.
[00:06:32] Um, so I just want to make sure that you're, you're feeling good and aligned, so let's take a look at that stuff and then we'll take it from there, but I got your back. Yeah. Sorry. I have to be using my phone night. I got a lot, got my, all my stuff locked in another room and I can access it like laptop and all that crap.
[00:06:52] That doesn't sound like a good problem.
[00:06:57] Um, okay. So do you want to talk about this offer thing? You want some advice on how to run that or this, whatever it was that guy. Oh, yeah, yeah, yeah, yeah, yeah. So, yeah, he, he reached out to me this morning and said that he isn't even coming up, um, in August. And so he wanted to, uh, fill on some campaign for that event.
[00:07:26] And he wanted me to do, do the ads for him. Right. So you want to Facebook ads? I think it is Facebook ads. Um, I sent him an email hasn't responded as yet just to get some clarification and I still, what specifically I'll do work in and, and, you know, just to get a scope of the, of the gig in general. Right.
[00:07:49] Um, but I think it is Facebook ads. Um, cause he did send me the link, uh, to, so is this, um, is this $2,000 program that he's doing for, for life coaches?
[00:08:07] Is this the same exact thing that we looked at the landing page for last time? Uh, no, it is, it is a little bit different, but uh, th the, the concept art is basically the same, except it is more, it's more of a higher ticket program. Yeah. Do you know anything about the sales process of it? Yeah. So I sent him an email.
[00:08:36] Um, no, cause I, like I said, I sent him an email. I asked him, what was the sales process process going to be like? I think it seems to me based on what I observed, that it will be an offline event. Right. And so basically he sent in person, I guess, from what I'm gathering is that he said that he, he wants to send persons from, from either Facebook to this website, for them to register for a $2,000 program program.
[00:09:07] That's, he's a coaching program that he's offering. So I guess it is, it would be more like an elite program for experienced life coaches who wants to, you know, move into another phase of their, of their coaching career.
[00:09:26] Yeah. It's not going to work.
[00:09:32] I figured that much out, like, I mean, cause you don't, you just don't send someone from, from, from cold traffic to, to, to straight to a, um, a website for $2,000 and you know, like not even for like $300, I mean, unless it's like a local.
[00:09:57] You need, he needs a sales mechanism mechanism. Yeah. Not a sales mechanism. You're dead. That's what I teach you guys. That's we build and you'll see that like every single, every single example that I have in week two training has a sales mechanism attached because you've got to have a sales mechanism. I think there's only one that doesn't, but it's more like offer focus and he doesn't have anything close to that.
[00:10:22] And it's just not the only way that he's going to be able to sell that with just a landing page is to a warm audience of people that are already like in love with him. There's no way to get cold traffic in there. And I've been down this road, like I've been down this road, getting people to even come to a free event is really hard.
[00:10:49] I fact, I, early in my career, when I like early on, when I was doing a bunch of like random media buying gigs, I was doing, I was doing them like white labeling for like this life coach. And his funnel was like getting people into this like free event in Los Angeles. And then eventually he would move them up the value ladder.
[00:11:10] And it was Ugh, it was really expensive. First of all, and the show up rate is like 10% on free events. And I don't know, you're kind of setting yourself up for disaster, but like. If this, this guy, no, I mean, I mean, that's what I was thinking. I was thinking that probably I should hop on a call with him, um, because he didn't, he was like, Hey, um, tell me how much it will cost.
[00:11:36] I'm like, you know, um, I cannot really tell you how much it will cost because I don't know what, what exactly I'll be doing. What, you know, if I'll be working on this campaign from no through until August. So once I get a better understanding of what specifically I'll be doing, then I can quote you a price.
[00:11:55] So Lorenzo, let me just, let me just echo the advice that I have been coaching Brad through the last few weeks. Like, you need to put everybody into a sales process, even if they're like a warm lead like that. Like if they come to you and they're like, Hey, I got a gig for you. How much would it cost to do X, Y, Z, you need to get on the phone and take them through a sales process.
[00:12:22] Otherwise you're never going to be able to charge anywhere near the rate that you deserve to be doing that one too. Especially with something like this, like this, like the scope is all over the place like you. And like the sales mechanism looks non-existent. I mean, you, you may not even want to do this because ultimately I know money is great.
[00:12:51] I mean, like, it's really, it really sucks. Take, take it from like, from, from experience. Like it really, really sucks to have someone pay you and for you to under-deliver, you know, like w w it sucks. And like, that's one of the things that's great about selling video, because we're all going to get to a place where we can deliver or cause we're going to feel confident in it.
[00:13:17] We can go over things together when you're talking about something like media buying. I mean, I love media buying and don't get me wrong, but doing it as a service, there's only so much you can do, you know, like you don't have control over so much here, so you're probably, and I'm telling you just from my experience, it doesn't sound successful.
[00:13:37] I wouldn't take that gig on, I mean, I don't do that kind of stuff, but like, you know, um, so yeah, you gotta take them through a sales process and I'd be blunt with them. I'd be like, I almost want to do it just so that I can get rid of them. I'm not going to like, do the sales go be like, dude, like, so what's your sales mechanism.
[00:13:59] I'm going to build a landing page. Okay. What do you expect? Uh, expect like three to five people that hit the percent of people hit the landing page will buy. Oh, what if I told you that's going to be more like 0.01% and be like, oh, that sounds expensive. Yup. Do you have that kind of money? Nope. All right.
[00:14:17] I mean like, so like basically I would say to him like, well, number one, take them through the sales process that is in the training in the PVC two call close process, have a discovery call where it's not about like, Hey Lorenzo, remember typical exchanges in selling biggest mistakes that people make when they first start a business and selling, Hey, I've got a gate for you person, a person a says, okay, awesome person.
[00:14:52] B says, okay, so I want you to make a video. What's your rate? And your person a says, oh, my day rate is a $750 a day. Oh shit. That's a lot. Uh, uh, okay. Can I, I can take it down a little bit. Okay. It's like a mask you haven't talked about, and this is how all sales processes go. And if you continued in this, in this way, it would be the same thing.
[00:15:20] A couple of things have a few things happen. One, you don't get paid. What you deserve to, you never get a chance to like, understand the scope of the work. Three. You're never talking about their pain and their problem. You don't know why they need these things, right? I mean, you may say, well, Matt, it's obvious he needs to sell seats for his event.
[00:15:39] That's why he needs me. No, no, no, no. You gotta go deep. Why does he, why is he holding this event? What space does this have in his business? Is this something that he does all the time is that has he seen revenue drop and he needs to like smush this event in to try to catch some revenue. Is he going to be passing through town and he doesn't want to waste time?
[00:15:59] Like, what is it like, what does this mean to him? If it fails, if nobody, if you only get five people to show up for this event, what would that mean for you personally? You know, you have to make them answer questions like that because otherwise when you come back at him, when you come back and I'm in the second call and you're like, so listen, like without a sale, like, I'll do this, but it's gonna be, it's gonna be like $3,500 a month while we're doing this.
[00:16:31] And we need to build a sales mechanism funnel. You need to do a VSL or a webinar to be able to get people into this event. And even then I can make no guarantees, but if we're going to do this, that's what it's, that's the deal. And that won't work. If you just get on the phone with him and you have a 10 minute conversation and you just say it's $3,500 and you have to have a sales mechanism, he's going to say why cause you haven't taken him through the process of discovering what his pain and problem is.
[00:17:07] Right? So you're going to have to take them through a sales process, both. And like, it's not just a sell. That's the thing that drives me. I got about I'm a little bitter, cause some like troll has been commenting on my ads and drive me absolutely insane lately. I'm a little better, but um, uh, like we're not like I'm not like businesses service, like, like literally trying to help people.
[00:17:34] Like, unless you have an unethical business you're out there trying to help people and serve people as best as you can within your capacity, always under promise and over deliver and, um, be a good dude. Right? So ultimately like he's going to respect you more if you take him through all of these people, like you're asking them these questions so that you could really honestly understand if you can help.
[00:18:03] Just like with all of you guys, those of you, I talked to, Ben's talked to some of you, like he asked you these questions to see if we can help, but we've certainly had some people that have wanted to come into the program and they were just like total douchebags or something. And I'm like, I'm not letting you into this community.
[00:18:18] You kidding me. Right. Like, I don't tell them that, but you know, like this is the, this is sacred to me. And like, again, I, if I truly can't help someone, I will not take their money. So you should approach every gig in the same way. The good thing about video. Like with video offers, like, you're usually probably like as long as they're going to pay you and like you, you go through that process and you're probably going to be able to deliver, cause it's like one deliverable.
[00:18:45] Right. But media buying is really all like, there's so many factors, dude. There's so many factors and there's so many things you can't control and he may just move on and that's hard. I mean, he, he may say something like, dude, I don't want to do a webinar. I'll just find somebody that can run traffic to my landing page.
[00:19:04] And that's tough. I mean, how do you feel about it? You, you just like really want the money or like, like what, like how, what is your, what are your thoughts? I mean, like to be honest, I still haven't gone to the sales process. The sales training is yet, but, um, when you spoke with Brad and the tips and strategies that you shared with him, I mean, if I hadn't been exposed to that, when he sent me that email, I would've probably been, just sent him a price, but like he said, you know, how
[00:19:35] am I going to send you a quote you a price when I don't know specifically the scope of the job that I'm working on. So hence the reason why I said, you know, I said, well, you know, I asked him a few questions and I said, you know, at this point in time, I cannot quote you a price and I don't fully understand the scope of the job, but based on the context of the email that he sent me, because he was like Taylor.
[00:19:58] And so, um, you know, I want to launch these. In a, in a few days time, you know, I'm thought to work. Um, because it seems as if he's, he's behind time. And basically his assistant said that we're going to be communicating via email. That's how busy they are trying to get this stuff up and running. So I just, it seems to me like, cause he understands, he understands marketing to some extent, like probably not, you know, having a USB dial, whatever.
[00:20:35] Right. But like you said, it seems as if he just wants someone just to run the ads for him, because he was like, Hey, um, can you do this for us? If it's not, we'll understand because it's sort of a short notice. But then when you mentioned all the different variables, such as, you know, media buying the sales mechanism and you know, trying to get people to register for this event and all of those other stuff, it sounds like, I don't know.
[00:21:09] Does he want to take that risk of just running traffic and then if he doesn't get it, if he won't talk to you on the phone, don't take the gig. I mean, basically my response, like your, your email response to them right now should be like, basically like the way I would have done it and we can decide how you move forward with it.
[00:21:28] But it's something along the lines of, uh, They email you, they say, Hey Lorenzo, will you run some ads for us and be like, cool. Yeah, let's hop on a call and talk more about it. And that's how it goes, because listen, and I can tell you, because you know, I've run millions of dollars in Facebook ads, and I know how this stuff works.
[00:21:51] If I don't know their CPA, their AOV, their LTV, their desired return on ad spend to get people into it. How many people they want to get into the event? What kind of ad budget they have, what kind of creative assets they have to be able to do it. If they're not willing to give me any of that information, they don't understand what they're asking you to do.
[00:22:12] And it's almost, you're setting yourself up to fail and I'm not trying to take money out of your hands, but you're setting yourself up to fail. I mean, like you're going to talk in a month and you'd be like, Lorenzo, why didn't you get anybody to come to my event? And you're going to be like, well, I made like a rookie mistake.
[00:22:27] Cause I took on the job because I thought I'd be able to do it. But I just didn't know what I was getting myself into. Well, you've paid to be a part of this group and I can tell you, you don't have to make that rookie mistake. Like do the due diligence, send them through it. Maybe I'm wrong. Maybe this dude's got a webinar sitting on the shelf.
[00:22:42] He's like, oh yeah, of course this is a webinar funnel. I'm not an idiot, but you're going to have to get on a call with him and find out his KPIs, his performance metrics, his revenue. And then of course the pain that he has, like, it's like, what's his problem? Like, why are we talking? Like, what's the. Do you just need somebody to run your ads or like re like really why is the event exists?
[00:23:06] What's the point of it? I mean, if you can't talk to them on the phone, you're going to, you're just, you're setting yourself up to fail. Awesome. Cause I, so what he's doing, um, I think he's implementing the same, same strategy that we saw on that previous website and a website that we looked at. So where he just has this video on the website, which I, which I assume it is to educate persons about the event, but what I'm saying, I mean, he's not capturing those leads.
[00:23:39] He's not really asking them to opt in. And then, you know, probably, you know, implement a sales process where he could do a follow-up with them, et cetera. He's just taking them to her and from Facebook or wherever he wants to take them from, to that website, with the hope that they'll have signed up for that they will sign up for his event.
[00:23:57] Yeah. It, it sounds like he hasn't done this much before, but this is the thing is like, this is why you have to talk to him because like, Like based on the limited information. I know he sounds like an idiot, but I mean, maybe he has some other strategy. Maybe he only wants you to sell it to his super fans or something.
[00:24:15] I don't know. Um, I mean, I think you have to, I think you have to just get more information. I don't think you have enough information to be able to even figure out if this is something that you want to do. Cause there's nothing that feels shittier and like is shittier than just like not performing, you know, to have somebody look at you and just be like, you let me down, you know, and you kick yourself and you're like, I shouldn't have even done it in the first place.
[00:24:46] And then it's like, was it worth the $2,000? Not probably, you know, definitely not. You know? Um, because the whole point, like, you know, I mean, you could take all that energy, start building your funnel and we can get you three video clients for 10 grand instead. It's not about the money. Yeah. Precisely like, I mean, like prior to me coaching me, my mindset would have been totally different.
[00:25:18] I mean, I would have been all over the moon already by just receive an email. But I mean, even though I'm not getting, making any money, my whole perspective changed. Because I understand the fundamentals of I'm getting a better understanding of the fundamentals, which, which I think is very important. So yeah, I'll just, once I'm all finished with this call, I'll just shoot him an email and find out if he able to get in a call with me.
[00:25:46] But if not, then I'll just probably, yeah. And I would just be super like Don chalant, right? Like, it's just, this is what it is. It's like, Hey, cool. Uh, thanks for reaching out. Let's hop on a call. I mean, you know, he shouldn't just assume that he's more important than you because he's off because you're the vendor in this situation.
[00:26:08] I mean, you want to hire an expert, you pay for an expert, you know, and you need to do, we, you know, we need to position you as the expert. And in order to do that, you got to take them through a sales process that has nothing to do with you. You're interviewing them. They're not interviewing you. Cool. So I guess I, but you know, you know me, like, I am like all over circle, like a fly on shit.
[00:26:37] So like, I mean, I try to be, you know, as much as I can be, be there for you guys. So if you want to like send me real-time updates and circle, we can hash it all out there. I'll tell you exactly what to do. Based on herb. I'll give you my opinion on what you should do based on whatever he responds as well.
[00:26:56] However, the call goes, whatever it may be. So it's not like, as you guys know, like it's not just called a call. Like we're always, we're, we're sort of 24 7 in it, so I can help you through the process. Just take it one step at a time. See if he'll get on a call with you, get on the call, take control of the call and just interview him if you need, if you need some support there, you've got access to, uh, I think week three is sales week.
[00:27:23] So you can go back in there, look at all the scripts that are there, um, and take him through that process. And, you know, ultimately he, like, if he gets frustrated with that or whatever, it's just kind of like, okay, well it's not a fit. Like if you're not going to tell me what you need, I can't tell you if I can help you.
[00:27:42] You know? Um, it would be a bad person to work with too, when you're in a service-based business, like we're all building, you need to pick your clients wisely. Nobody wants to be treated like guard. Yeah.
[00:27:56] All right. So yeah, I will send you over that information in surfer. And um, if that's in regards to my life coaching. Oh, it's hard. And then you can just look it over and tell me what you think and we'll take it from there. Great. Yeah. Throw it in circle. Let's take a look at it. Okay. All right. Cool. Rock and roll man.
[00:28:23] Thanks man.
[00:28:27] Who's next?
[00:28:40] I guess I don't have that much for reporting yet, so I'm just getting started, but I'm still figuring out the, the system are how to codify what I have into a system. So I will probably throw that show. I have on mine after this call and just get some feedback while I work on that helps speed things along.
[00:29:13] Are you stuck kind of assistant thing? I have, like, I have a process that a very general process that I use. Yeah. Design a film, but I'm stuck on how to. Turn that into a markable marketably means and describable system.
[00:29:43] Yeah. That's okay. Everybody gets stuck there. I've talked pretty much everybody here through that. I think it's important though. It's good. Um, so what do we know about you crash? You are, I mean, you're a, you're a professional videographer photographer, colorist, um, actually beautiful things. Well, whatever you shoot a cinematographer, is that better?
[00:30:20] Yeah, because generally we tend to regard videography as a pejorative because the aquifers typically are kind of people you hire for events where they don't do anything except once the camera whoever's talking. Right. It's all. Yeah. It's all semantic. So ultimately you, you know how to shoot the hell out of things, right?
[00:30:42] You can shoot beautiful video and you can, and you can, and you're, and you're a good editor and you're a good, uh, and you're, and you're a great colorist. Okay. So someone might hire you instead of hiring somebody like, uh, I don't know somebody who doesn't know how to make beautiful stuff because they, because their product maybe doesn't need any sort of visual representation or anything like that as much.
[00:31:15] So when it comes to what you bring to the table, you bring a unique way of shooting. And I think based on the example, product, video example, and I do think you should finish that by the way. Cause I think that we should, I want to help you refine, do you, you bring a very specific mood and aesthetic from a very unique perspective to the videos that you make, right?
[00:31:48] Or at least that's how I feel. Um, so that's really what we're doing is finding that uniqueness. So let's talk through what was it like a flashlight? No, it was a flask. Let's talk through the flask and you know, I know you were, you got a little, you, you did, you did it in a different location than you were going to and et cetera, et cetera.
[00:32:11] But when you were trying to decide how to shoot it, what kinds of things crossed your mind? Just stream of consciousness? Oh, I was looking to show the features as well as. The fit and finish of the flask because the features are one thing. But part of it is that it looks nice. And it's also well thought out because of the fact that it has the strap classes and all that in it.
[00:32:43] But it's also attractively designed because it's typically a plus, even though the aesthetics are usually not a priority when you're backpacking having something that looks nice. So it was a plus. And I was also thinking about the fact that I had actually gotten rained out. And the only reason I was drinking, I only reason I was drinking.
[00:33:09] What I had stored in the flask was that I was trying to demo with a spot skid and it was full of whiskey at the time because I had a, it was a bottle of whiskey. I was drinking a couple of weeks ago. Are you trying to tell me that half the footage you shot was unusable because you got drunk and dropped the camera.
[00:33:29] Is that what you're trying to tell me? But it was actually a whiskey. I had a bottle where the cork snapped and I was like, well, I can't leave it in the bottle house. So I stored it in there to stash. And I planned on taking him with me when I went camping. Which didn't happen because of the rain and it wasn't just her, it was a cataract.
[00:33:54] So as the idea of thinking, well, even if you're drinking this at home, because I got rained out, so that was kind of the vibe I was going for. Okay. So, so the, the, the colors that you chose were very like arch Dicky ish, right? It was like, it was like a, it was like a blue and white kind of vibe. Tell me why you went for that.
[00:34:24] Well, that was, I was mostly just trying to convey the well sky because my background was sky and the flask itself is metal. So it reflects the sky, which I was trying to go for kind of the view. And
[00:34:54] that was what drove the aesthetic was just when you're out in, when you're out backpacking, what's, you're going to see on a nice day is a blue sky, which is going to put blue and the highlights on things that are metallic or white or that aren't forest. So I was going, I was trying to replicate the kind of feeling of being.
[00:35:19] Out in the field without being in the field and then juxtapose that feeling with those shots from earlier trips, I had done
[00:35:33] trying to convey the idea that that was taking a few sips of whiskey from my tracking class, which I do take with me when I track. So even though I wasn't going out, I could still remember. I still use this as a reminder of some of my tracks.
[00:35:56] So here's what I'm hearing. I really, I thinking about yourself as a cinematographer, as we talked about thinking about yourself as a, you call yourself a colorist, having seen something you shot, and then you talking through your process of it. If somebody asked me to edit a video, I could edit the shit out of that video.
[00:36:27] I'm a recovering a really good video editor, but I would not have thought about this process in the way that you just thought about it. I don't think about coloring and color grading in that way. I, I, I, as you, as you know, from our onboarding session, I can barely do white balance and the weak part that I'm trying to shore up, I'm getting better.
[00:36:47] I'm actually getting a lot better at it. But, um, but you go to the next level, like you, don't just Polish, you take all of that and you create a mood. Like you think next level, like you actually take the site, like from, from what you told me about, about the experience of a backpacker or a hiker, when they're doing this, from what you told me, you are thinking about the psychology of the viewer in a way that is much deeper trying to get them to feel like they're inside of it.
[00:37:33] And this comes from your, uh, sort of more cinematic background too. And it makes a lot of sense. That's what you're going to bring to the table. Is that feeling right? And that's what a lot of it is. I actually, interestingly, we're breaking this up. I watched a, uh, there was a, there's a YouTube video that has been served for me, like forever.
[00:37:57] I've been like trying to find the time to watch it. So during lunch I did, and it was on cinematic color grading, which is like something I don't know anything about. And I watched. And it reminds me a lot of the stuff that you're talking about now, how, how, you know, the ways in which filmmakers use color to make the audience feel things without thinking that they're feeling them basically, um, whether it's peacefulness, fear, anxiety, uh, intensity, whatever it may be.
[00:38:35] So I'm hearing that from you. I think that is very much what makes you unique. It's not just the technical thing of it. It's like, sure. You can go hire a videographer to go point a camera at your product. And yeah, their camera might shoot in one 20 FPS and you might get some really good slow-mo, but are they going to be able to put
[00:39:04] they're they're their shoe, they're their feet in the shoes of the people that are going to buy your product or, or deal with it. Are they going to be able, and then will they be able to translate that? Like, do you want a film about your product or do you want a video about your product? If you want to fill them about your product, Rakesh can deliver that for you because you think next level.
[00:39:35] About it and you know how to translate human emotions through Nissan Sen or through visuals in ways that maybe nobody else here. Can, I dunno what Alex's chops are maybe next, uh, next, uh, next product video you can, uh, you can, you can dump in on it. It actually doesn't matter. You don't even have to have great video jobs to be in this program.
[00:39:59] It's all about marketing. Like how do you market yourself and how do you get clients? We can get your videos to be awesome, no matter what. And so you're their cash. So I think that your system maybe is somewhere in there. Like either you have to think of it as a system, it could be, you know, it's a methodology, blah, blah, blah.
[00:40:17] At the beginning, it just needs to be a germ of an idea about the specific way you work that makes you unique. And then this, and then the seeds of that are what turn into your marketability. Like we're not just looking to create some system out of thin air, just like I've talked to everybody about what we're looking to do is create something, uh, truly unique to you.
[00:40:45] Um, that, that, that you, that maybe you needed me to pull out of you, but it's there. And then we can use that in our marketing. How do those sorts of things sound to you? Does it sound like you? Where, where are we at? That sounds like what I've been trying to do. To learn how to do again, cinematography, because it's such a core part of filmmaking.
[00:41:11] What I haven't figured out is how to convey that in a way that is concise and clear
[00:41:26] for me, for me, it's like, Joe blow makes videos. Recash makes you feel something, right? Yeah.
[00:41:40] That's what it is to me. And so your process. Oh, and you might say, oh gosh, what's your process. Oh, really? That's cool. That's interesting. Oh, whoa. I've seen your stuff. That's really good. Okay. So what's your process for making people feel something that other videographers and stuff don't do and you would say, well, there's a few things.
[00:42:01] Number one, it's not just about pushing record. When the products in front of you first, we have deep thoughts about, uh, I don't know, you can come up with a way that you plan the way that you shoot it. Then number two, I don't just edit and put clips together because ultimately that's not going to make people feel anything.
[00:42:23] I get very, very. In the weeds on pacing and music or whatever it is so that people can feel a very certain way about it. So they can feel like if it's a GoPro video, they're going on an adventure, or if it's a ballroom dancing video, they're about to go ballroom, dancing and fall in love with their husband.
[00:42:47] Again, I make them feel something. And then my little secret sauce, X factor is the way that I use color in my videos. And I know that nobody else talks to you about that because nobody else, but me thinks about that. But I do, I think about the way you use color, I'm not just making the whites white and the blacks black I'm making people feel something based on color.
[00:43:14] I'm creating a mood. And so this could create a system. Now, I don't know that you would agree with all the certain little bits of it there, but there's a certain way that you shoot things and you plan your, you plan your B roll. I have ways that I do it. I filmed a YouTube video and my whiteboards got all, get my shot list on it.
[00:43:34] And I had my, I don't know if you saw my Instagram the other day, but I do like storyboards, like little storyboards on my whiteboard for product videos that I do. That's how I do it. You probably have a way that you do it. That stage one of your system stage two is your post production work and your specific way of approaching it.
[00:43:55] That's unique and I'm sure it is because you're a filmmaker, right? You're not an editor. And then the third thing is color and that's the real X-Factor because nobody is marketing around color. You could do a whole webinar or a video sales letter around color. How do you use color in your videos to sell millions of dollars more of your product every year?
[00:44:24] And maybe you don't feel confident in delivering on that right now, but we'll do you know, we, we can figure something out. We can do research. We could bring in, you can bring in color science, which is fascinating. I love color science. Um, and then all of a sudden we've got a bit of a three-part system.
[00:44:43] And then if we get more specific on those things, it's kind of like, oh, this actually feels really endemic to me. You know? And maybe it's like the, I dunno, you could anyway, is this sort of resonating like this, this, uh, the way this yeah. And I feel there is where I feel a little, the only area is really where I'm feeling a little uncertain are in how to say it because most clients would probably glaze over at this level of detail.
[00:45:21] Which isn't really ideal. And the other thing is that since I haven't done any, and I've done spec ads for a few companies now, but since there were spec ads, what I don't have is evidence to back up the idea that they helped create sales, pay studies or anything like that. Not necessary. People will not buy your services because of you they'll buy it because of their problems.
[00:45:57] So we just need to drill down on what your system is for marketing purposes. I mean, this is just to get people, this is to get people in the door. Um, it's and how you talk about it. And in, in whatever mechanism that we end up using, um, I'll coach you through how we can dumb it down or whatever. But the thing is like, people don't need to necessarily understand it to be fascinated by it.
[00:46:27] I mean, if we can just, if we can just come up with a sentence about how you do that, doing plan, the shooting side of things, a sentence with how you do in plan, the edit and a sentence with how you do in plan, the color, that's it. And we'll, and that that's. And then that will be the core of what makes you unique.
[00:46:54] And we don't have to say that this stuff will make you millions. I mean, it doesn't necessarily, I mean, there's certainly ways to get around it. You don't feel comfortable with it. I mean, so, uh, we just need to articulate those things first and then it just becomes your marketing identity to the world.
[00:47:13] And it's not a lie it's completely true and ethical. And like, that's how Raquesh does things. That's not how Matt does things. It's not how I do things at all. Color is like, okay, now I gotta go to the colors have, and spend another two hours grading this thing. That's not how you look at it.
[00:47:34] So you're, it's unique to you and the way that you do things, does that make sense? Yeah,
[00:47:43] so I think that's the, that's the thing, like, I think that's what you need to do right now. Next is come up with like a concise sentence of how you uniquely approach those three stages. And then that becomes your method. And who knows, maybe we'll end up changing over time. It'll only be focused on color.
[00:48:06] I fricking love that idea. Nobody ever talks about color in video ever, ever, ever, ever, ever, ever, ever. Nobody talks. Not even like the big YouTubers that are training all the time, they never talk about color. They talk about color grading. They all sell their lots, but they really don't talk about color because they don't really know much about it.
[00:48:25] It's hard, it's difficult and it's very abstract and it's very, uh, extremely, um, what's the word I'm looking for? Just like all art. It's very subjective, but it can make, but you cannot deny the science of how color makes you feel about certain things. Like if you see a scene that is all red, you will feel a certain way about that scene, you know?
[00:48:51] Yeah. And at the in professional film color has a huge emphasis because of how much it affects perception. There's I took a, I took a class specifically that had a significant sexual recorder. The class dedicated entirely to designing a look for a film. This is based on how professional filmmakers work.
[00:49:23] They, they will go out and they'll shoot tests, set with the in progress, art direction, in place with their plan lighting. And then they'll work with a colorist to build. Show look and what they preview during production is actually that show work. They don't, they don't preview raw. They don't do preview directly at Brexit.
[00:49:55] Or, and I think, look at that actual show look, and the editor uses that show. Look, and then at the very end of the process, when the editor is finished, they hand that off to a colorist who has that show look there as a reference and depending on how that colors works, they may or may not throw it out, start over, but when they first get their film, that's what they're seeing there.
[00:50:22] The reference that they look at is that look so it's very much the DPS intent.
[00:50:33] So that's, it's, I've also, it's kind of, uh, that the amateurs and the Indies tend to obsess with buying what's that they don't actually have any way of knowing what the hell the left's doing while everyone else is looking to an craft. Everything, because color is such a subtle but powerful aspect of how the film feels.
[00:51:01] Maybe it's just the color system. Like maybe it will not like that, but like, maybe it's just. You're like we started end with color. Maybe the first thing that you do is think about the look and design the show. Look, as you said, for what this piece is going to be, and then everything comes out of there. I mean, maybe that those, those decisions about color comes so early, that they infuse the shooting and like, like production through post-production all the way through.
[00:51:32] Maybe it's just simply about that. And that's, and, and, and, you know, and because why, why is this your system or cash because color makes you feel things. Why do I care about that for cash? Because the only reason that people will buy anything is if they feel something. So if you don't create content, video content that makes people feel something you're dead.
[00:51:57] And if you just point a camera at it, it's not going to make people feel anything. It needs to be intentional. And that's why you'll pay top dollar for me. Cause I'll make people feel something. The extra few thousand dollars you spend on me will Trent could translate into hundreds, more sales because I've made people feel something.
[00:52:22] I wrote a book on why empathy is the core of everything. It wasn't about like, here's why beautiful product photography makes you a millionaire. I would never write that book because it's not true. The whole though, the YouTube video that I have coming out today is basically about like how, uh, when it's not coming out today, I did have a YouTube video come out today.
[00:52:44] You guys should check it out. It's all about my family. It's just, it was like a vlog like me and the family. So it has no value to you at all. It's far from a video sense, but it was fun to shoot. I did it all with my new wide angle lens, so it was fun. Um, but, uh,
[00:53:08] oh yeah. The YouTube video that I shot today was all about
[00:53:16] how story is left out of commercials. So often and ads and, you know, company like corporate video. Like they don't do story. Like if it's a product, it's just like, can I, can I like buy an adult Chrome slider and stuff? And like do some like fancy spinny stuff around it and have it come in and out of light and blue, you know?
[00:53:43] And so it demonstrates a little bit of value because it's well shot, but it doesn't do any of the marketing work that needs to happen. So my, so I was saying, you need to have a story because you need to make people feel something and that will make people buy. And your argument may be simple. And maybe it's just color, maybe color is the thing.
[00:54:04] So I think that's, I think, you know, I say go back after, after this conference, after my, you guys know that I'm a monologue after my little monologue there and see how you feel about all that stuff. And if any of it resonates with you, it sounds like it does. We just need to put the pieces together. Yeah, I think so.
[00:54:25] I think I will go ahead and take what I have put up on the site while I continue to work on it so I can get a little, yeah, yeah, absolutely. Absolutely. This is great though. This is great. Anything else on your mind? So while I've been taking about that, I've been viewing the rest of the week two videos and I hit one where it said coming soon, but it's not actually there.
[00:54:55] And I don't know if that's oh yeah, we might. I meant to delete that because I ended up, uh, I met, I ended up putting that content inside another video, so, ah, so it's not a book it's just it's yeah, it just needs to be, yeah, yeah. That that's in the, it's in the lesson before I'll tell Kelsey right now to delete it.
[00:55:20] Can you delete the traffic lesson from week two that says coming soon.
[00:55:32] Well that's and those are pretty minor thing, but I was concerned that if something were to gone wrong, no, it's all good. Alex, how are you feeling about everything? Listen to everybody's stories. Good, good. Um, oh, Hey, what's up, baby? I wasn't looking at the full thing. How are you? Is he sleeping? I'm not gonna make you talk.
[00:55:56] No, I'm not gonna make you talk. Oh, no. It's okay. It's okay. No, it's cool. Um, yeah, he's a pretty, he's a pretty good, it's a Craigslist or, um, but yeah, I know it was really cool to, to hear everything. Um, I've been mulling around so many thoughts and I love how you broke down. Uh, Rakesh is just like the way he's like talking about things and thinking about stuff.
[00:56:21] Cause I'm an artist kind of thinker kind of person. So I really, I have a hard time messaging things well and can clearly, um, and like, I, it makes sense in my head, but then I try to say if people are like, I don't care about that, you know? Um, and so, yeah, I like the way you, you, you, you put it, you messaged it and I'm just excited to like, have more of these conversations because, uh, I just feel like I'll be able to, I don't know, message things better and clearly communicate stuff.
[00:56:53] And it's just it's has been helpful already just hearing and sitting in. So I appreciate it. It's cool. Cool. Yeah. Awesome. Happy to have you. Thank you. Oh, who else is here? And listen, if you don't have a question, you don't have to come in. I mean, there's sort of an open forum here. If anybody has anything, you can just be like, Hey man, I was wondering about this.
[00:57:14] If you don't wanna, you don't, you don't, we don't, we don't have to go around the room. I know that when there were only like a couple of us, we did that a lot, but now we're, we're getting bigger now. So if anybody has anything, they want to bring up Brad, Tyrone, I think we've talked to everybody else. You guys good?
[00:57:34] Yeah. Yeah. I'm good. I, um, what I like about these, these sessions as, um, I'll call it the throat punch where you sort of get punched in the throat with a whole bunch of truth. And I like it a little bit on darnedest, you know, things like, listen, Lorenzo. I wouldn't do that. I'm like, I appreciate that. You know, when you, when you told me that I suffered from analysis paralysis, I sat with it.
[00:58:07] I'm like, oh shit, you're right. I'm just going to have to take aim and fire a fire and then take a game. So I've been, I've been, uh, it's my job this week. Yep. Thanks. Uh, so can we, can you, can you take a look at my. My product video. Give me a sure. Yeah. Well, I was going to ask you guys, if you wanted me to go over these things on the call or, uh, or if you wanted me to give you feedback in circle, I've meant to, I meant to do that also, if I may, if I may ask a quick, is this is a challenge.
[00:58:49] Um, are you gonna explain that later, a little later on our onboard call? Like what the challenge thing is, or it w w it was like, totally time-based like, it wasn't like part of anything. We were just like, I was just like, who wants to like, shoot a product video and just get, and just critique, because sometimes you need accountability and a kick in the ass to actually create something.
[00:59:11] So, um, and I know some people here would feel more comfortable if they had something that was like, like something like to show, like, like, just to feel more comfortable, like if it comes to it, like, oh, here's the kind of thing that I can create. So, um, but yeah, that's all, it was, it was fun though. I crammed mine, I guess I put mine up Tuesday morning, right?
[00:59:39] No, no. I made on Monday, I was up really late finishing that video up. It's awesome. Yeah, it was a fun one. Uh, yeah. Uh, let's see.
[01:00:01] So why don't we start? Why actually, should we watch it Tyrone? And then, and then you, and then you can tell me your process and then I'll rip it to pieces. That sound good. Okay. Uh, this group is getting so active now. I love it. Oh, okay. There's the thread.
[01:00:29] Uh, okay. Organic produce. Doesn't have to be expensive home grown vegetables. Don't have to be complicated and composting. Doesn't have to be gross. All you need for a whole summer worth of good eating is four square feet and a little bit of sunshine. Once the plants are in this, that's pretty much it, there are 50 pockets in this, so you can plant a wide variety of deliciousness.
[01:00:59] I don't even know what sorrel is, but I'm here for it. Here's the coolest part. You take your kitchen scraps and you drop them right in the middle. And the Vermont composting takes care of everything. Vermicompost seat as well. Whether you're a first time gardener, you want a garden and you don't have a lot of space or you're just want to try your hand at composting, go to garden tower, project, and order yours today.
[01:01:31] Okay. So tell me what your process was for coming up with how to do this. Um, well, like, I couldn't think of any, anything around the house to shoot on until I think like the day before I filmed it and posted it. So, um, yep. Yep. I was under a time crunch and, and I thought, well, what, who, who would buy this?
[01:01:59] You know, what information do they really need to know about this Darden tower? Um, and so the things that I thought would be important are the fact that it's organic, that it's easy. Um, and that, and the worm thing, the Vermont compost in is sort of the, the secret sauce and what makes it different and special.
[01:02:25] So those are the things that I felt like I had to sort of fit in. Um, and then when I thought about the hero system, um, it would, I'd have to start with an image of the tower itself because it looks decent. So I figured, uh, an opening shot would stop the scroll. Uh, and then the rest was just trying to, to make sure that I filmed it without showing all the neighboring houses, you know, tighten it up as much as possible, but too tight, you know, get a scale since the scale of the, the thing.
[01:03:06] And, um, and I didn't have a lot of times I figured the fastest way to do it was just to sort of stand next to it and talk about it more than text on screen. Yeah. Did you shoot it on your phone or with my camera? Yeah. Nice. Yeah, it looks good. Cool. Yeah, for sure. Hey, what problem does this solve?
[01:03:38] Uh, I think it solves the problem that, um, well, for me it was that I sorta wanted to garden, but I don't really like getting my hands dirty. So it's pretty easy. You plant the things in and then right at the beginning, uh, because I was under a time crunch and I scripted it as best as I could. Of course, of course, I'm just, I'm trying to key in here.
[01:04:10] So just like, I always just like, I always stress that, um, uh, like in a sales process, it's all about the person you're selling to is problem in your video content that where it's like in a commercial format, like this, it's all about positioning this product as a solution to somebody's problem, you know?
[01:04:36] Um, I don't know. Can you guys see you guys can't see my whiteboard? Can you maybe not? Um, but it basically the way to do these and one of the reasons I did this video too, so you guys have it too. It's pain problems, solution features, and then like testimonials or social proof. Like that's how I like structure, like a lot of these types of videos.
[01:05:02] So first I'm introducing the pain and the problem there, there, there's a little bit of a tweak there because you do want to have a hook. And if you can have some sort of basically innovative positioning statement for this, having that right at the top is great. Um, I was, I thought I was angling for that with say organic foods are expensive.
[01:05:27] Um, and I think I listed a couple of other things I'm posting as gross and. Oh, no, there were three things that I listed that again can actually say what I liked about it. Is that cool? Yeah. Yeah. So we only do negative feedback. No. Well, I mean, like the thing that I was like, oh man, I totally want this is because, um, you said that, um, uh, if you don't have a lot of space, um, they it's all in one place.
[01:05:59] And so I was a little apartment and we don't really know, like we want a garden have our own thing. So I was like, okay, cool. We can just put it in my little, like our little porch over here. And then, then you also said about the composting it's easy. And we like, I'm always trying to figure out like, man, I don't want to waste my banana peels, like the rest of tomatoes.
[01:06:16] And I was like, oh my goodness. Like if, cause I was like, cause I'm in Pittsburgh, Pennsylvania. And so a lot of my friends like do like farming and stuff and I was like, Like, I don't want to waste this. I feel bad. I want to compost, but there's no way. And I was like, oh, this is so simple. I can totally put that in there.
[01:06:31] Um, so those were like some of like the key things I was like, oh, and it's like, tiered. I just like, oh, this is cool. He's going back yard and do that. So anyways, I thought I found that really like informative. Um, those just Kimberly came out to me. So anyways. Yeah. Yeah. And I would say like, like it's nicely shot.
[01:06:48] Like it's, um, it's nice and bright. They're like, you're, you're very confident and good on camera, which I love. And, uh, like I really got to like, the product is shot very well, so I really got a sense for it. There's all sorts of, there's all sorts of good stuff here, for sure. So let's, let's look at it again here.
[01:07:07] Cause I want us to get a sense for how you started it. Now I'll tell you right off the bat. One of the things that distracted me was organic produce doesn't have to be expensive home. Um, it's like this old thing that I learned when I was, um, when I was a TV producer, like a news producer, like whenever 15 years, 10 years ago.
[01:07:35] But we called it see and say, and basically what that means is never say something, always use the texts that you put on screen to reinforce what you're saying. Uh, that you're talking about like, like word for word, because it just makes people's brains do too many things. So like, by you having grow your own pop-up while you're saying something different than that, it was hard to process.
[01:08:07] Does that make sense? Yes. That's just a little Cardinal role and I could see that I missed her add to, like, I got a little distracted with it because of, because of that. So that's the one you have to be expensive home grown. What did you edit this end premier or these premier effects from the library? I got them from somewhere.
[01:08:35] Yeah. I still don't have to be complicated and composting doesn't have to be gross all you need. Yeah. So that's the same thing. So it's almost like you, you were talking about the pain and the problems, but I had trouble focusing on it. Cause my piddly brain can only do one thing at a time. So I just saw or affordable or so.
[01:08:56] So you were basically doing features and benefits on the screen while you were talking about pain and problem. And what we need to do is take people through a process, like a, a cold to sold process, just like I teach you guys to do, right. Like, first of all, why do you need this? Right. Uh, well, like what is the problem in your life?
[01:09:21] Why do you need to solve it? And then position this as the thing to solve it. And then you can get into how affordable it is, how, uh, whatever grow your, you know, with the whole growing your own thing, all the features and benefits and that type of stuff. Um, does that make sense? Yeah, it makes a lot of sense.
[01:09:43] I think that's why I got distracted from the story, because let, let, let, let, let me try to just listen to your voice home grown vegetables. Don't have to be complicated and composting. Doesn't have to be gross all you need for a whole summer worth of goodies. So home grown, it doesn't have to be. Yeah.
[01:10:10] So the basic idea here is that I can grow vegetables super easily in a very small space and it's easy to maintain. Is that the idea? Yes. Okay. Amazing.
[01:10:31] Right. I mean, you, you as well, but, but I, and, and I just think that, um, it's like, it's like, it's the kiss method. Keep it simple, stupid method. What's the problem. What's the solution. Why is it better than other ways to solve the problem? What, uh, so I mean, and this is interesting to me. This is just maybe part of my add, um, I'm the kind of guy you could, some of you are going to judge me for this, but deal with it.
[01:11:09] Uh, I'm the kind of guy who like, doesn't listen to the lyrics and songs I want to, but I like in order to really hear the lyrics, I have to like really try to listen to them because otherwise I won't. And then I'll like, I'll be singing a song and my wife will be like, do you, no. What the words are in that song that you were just saying, I'll be like, ah, I never really thought about it.
[01:11:33] It's like an old nineties grunge song that reminds me of high school. I don't even know the words like
[01:11:40] that because, because my brain can't do two things at a time. So I think that I was just like, I didn't understand it the first couple of times I watched it. And now that I understand it, like a world is opened up to me about this because I'm the avatar I'm telling you right now. I am just like Alex says, he's the avatar.
[01:12:00] I'm the avatar man. I told my wife and I suck at life because I told my wife that I was going to put a garden. In the backyard to grow our own vegetables this spring. And I did not do that because, you know, I'm kind of handy. I'm kind of a woodworker too on the side. It's one of my hobbies. So I was like, I'm going to build like the structure for this.
[01:12:23] We're going to put it in the back. We're going to rip up the sod. We're going to do the whole thing because I want to grow my own vegetables. I really, really do our neighbors do it. And I'm super jealous of them. It's like pretty large, like large. And like, it gets unruly and there's a lot of work involved, but so now I'm seeing this and I see all of it, right?
[01:12:44] Like all of the reasons that I didn't end up doing that garden, this product solves those problems. Not having enough time, not having enough energy and effort, not really understanding what you're getting yourself into because there's a lot you need to know to be able to like plan a successful garden, like this solves all those problems, right?
[01:13:08] Like, yeah. Yeah. I mean, you could almost test a hook. That's like how many years, if you've been planning, have you, have you been planning on putting a garden in your backyard and just haven't gotten around to it? Right. I mean, so it's like, again, it's like empathy, right? Empathy, empathy, empathy. So you're pulling on them and being like, oh yeah, I understand that you feel very from the beginning.
[01:13:31] So I see that. So I think it's just like that streamlining of that story. Um, but yeah, I see it. I see it. This is so much fun. What a great program we have here. We get to do all this video stuff, but yeah. So if you took that stuff, if we just have the voice out there, it's like gardening, growing vegetables in your backyard seems awful, but it doesn't have to be awful.
[01:14:02] And I know you want to compost instead of throwing your banana peels in the garbage, it's actually way easier than you think, you know? Um, but I hadn't figured it out either. And then I came across this blah, blah, blah tower. This thing is incredible. It basically takes all the energy and effort that you were going to have in building a garden, or you always wanted to, and building a vegetable garden and it puts it in one tower that you can just buy and go to town lift, and you you've got your vegetables there.
[01:14:32] You can compost, it's got everything that you need with 10% of the effort that a regular vegetable garden would have taken. And if you ever want to do a vegetable garden great, but until then you can just buy this and you will be exactly where you want to be with almost zero effort. Right. Isn't that kind of the message.
[01:14:54] Oh, it sounds amazing. Right? It sounds amazing. And you know, I mean, and, and, and honestly I think that it was also, I probably would have shot it even more simply with the earth stuff. Like I would have th and th this is part of taking people through a story and a journey in the process because it's very, uh, am I sharing my screen still?
[01:15:19] No. Oh, okay. So it's very, um, the first time that we see you, you're at the product, but we're not quite ready for the product. Right. I mean, like we are, but we aren't like we're in the problem. That's pretty much it, there are 50 pockets in this, so, okay. So yes we are, but I think we got to it too soon. We probably should have, uh, like, like I would have loved to see some sort of like, have some sort of like, yeah, you can tap into ricochet is making you feel something thing.
[01:15:59] And I'm just like, I'm picky. Like, like what's the, this is in the marketing psychology worksheet, right? That's part of that was part of what I gave you guys at one point, right? The marketing psychology worksheet, where you like visually represent the pain points. I'm picturing like somebody like a sweaty, like not happy person trying to pull up the side in their backyard or something just to do a bit.
[01:16:23] Has anyone ever tried to pull up sod is the most difficult damn thing you will ever do in your life? I mean, unless you get like a sodding machine, but I tried to do it with a shovel last year and it was like, it was the worst. And that's what it was like, I was like sweaty and sore. And I was like, why am I even doing this?
[01:16:46] Right. I mean, like that position that allows you to position this as an emotional win, because there's two, the things that I got this from, well, whatever, but you, in order to sell something to somebody, they need to be a 10 out of 10 on the emotional certainty scale and a 10 out of 10 on the logical certainty scale.
[01:17:10] So you got them there on the logical certainty scale. Right. But have we, like what, what more could we do to get them to the table, emotional certainty scale, and usually that's empathy. So the in video they'll want to see a mirror. So if you show them a bit of a mirror, which is not to say you had to get into character and like shovel or whatever, I mean, it can be through something else.
[01:17:33] Like it could just simply be like, uh, you could just simply tell like, uh, You know, picture yourself, slaving away over, uh, you know, trying to dig up something for a garden that you don't even know how to grow. You know? Uh, I dunno, it could be something as simple as that to like, make people feel something and if her cash was editing it, he would probably use maybe different coloring for that.
[01:18:00] Then he might use later, like, like one of the things that Rakesh you're going to think about as you make more of these videos and you positioned problem versus solution is you'll probably visually represent problem versus visually representing solution differently. And so we can think about that a little more.
[01:18:17] Is this helpful? Cause you don't me. I'll just rant. Oh no, this was great. I'm like a hunter gatherer. What I've, what I can carry with me out of this is, um, see it, say it. So if I've got text on screen, it's definitely see it. Say it, say, say it should emphasize it should emphasize the script or not exist unless, um, that unless text on screen is the only way you're telling this story.
[01:18:49] Ah, okay. I was using text on screen as a way to sort of break things up so that there's just something else. That's a little more interesting happening on the video. So that was, yeah. The impetus for even having that stuff popping on. Yeah. Instead of like, if you were going to do it sort of boring, it's not, it's only as boring as you make it.
[01:19:19] I mean, I mean, when you, when you show people a mirror, like, like if you had told me that, like it's not boring to me, if you had told the story, um, like in like, and pulled on my pain points. Right. So, yeah. I mean, to be expensive. So like for example, you could have said, you, you, instead of this, you could have put, doesn't have to be expensive if you wanted to stress that that would be the way to use textiles, grown vegetables.
[01:19:48] Don't have to be complicated, have to be complicated. Right. So then you're just allowing, allowing the text to emphasize, I mean, obviously one of the ways that you'll the things that you'll see me doing in my videos a lot is I just use text only because, you know, because I've just, I've, I've made so many Facebook ads and nobody listens to the sound and stuff like that, but there's not one way to do it.
[01:20:11] It's just something I'm comfortable with. I've made, I've made like thousands of videos that are texts on screen type videos, but like, um, yeah, no, this is great though. And it's well shot. Awesome. Um, great couple of things I would recommend for future videos.
[01:20:35] Most of your vegetation is kind of subdued looking and it's part of the, because the highlights are completely blown out. So I would invest in a silk or something because, so where would you put that outside? Would you just put it like, like from the direction the sun's coming in? Yes. Spend, you know, 20 bucks on a big ass silk, string it up on like to trees or something and just basically shade that plant.
[01:21:14] Cause right now you can't see any of the vegetation and the top right. Part, right. X to heroin, face blown out and it's extremely bright. So it draws a lot of attention to itself where you can't see what's in there and everything else is kind of blue because it's in shadow. So that undermines the vibrance of the vegetation and in the shots where you're standing up
[01:21:49] kiss, pull ahead to one of the standing shots mat or back doesn't matter, which order right there. Here's a good one. There's your new Facebook profile picture.
[01:22:09] People are going to start calling you the banana man. The brightest thing in this shot is right after the vegetation. Is that clothesline that's going right through your face. Yeah. It's contrast it's against dark. It's going to draw an enormous amount of attention and it's gotten your head off.
[01:22:32] Yeah, that's good stuff to think about some of this stuff. Well, and I had tried to get up early enough. Um, I was going to say, what, what time did you shoot this? Originally? I had shot it during the evening, the night before, but I ended up losing the light and by the time I was finished, like all of my products stuff was, was, um, too dark.
[01:22:58] And then I rethought about what I wanted to say so I could get I'd get up early in the morning, but, um, I didn't get up quite early enough. And the sun started to come up and hit me. So when I, when I was setting everything up, it was just light without all of the bright, direct sunlight. But once, once that sun was up, I was, I was shafted and I just had to roll with it.
[01:23:22] Do you have an ND filter for that? Yes. Okay. No. So it isn't going to cure the contrast issue or the right, right, right. So you've got us here. We're all going to be blue because they're the primary light source in your shadows right now is the sky, which is blue.
[01:23:48] So you should either adjust your white balance so that you're too a little bit warm so that your highlights are actually a little blue, but your shadows look more or a little bit more neutral. So there'll be warmer.
[01:24:07] It's fascinating. I can't look at, I can't look at color like that and see stuff like that. I mean, it's just not one of my, so, but that's why we've got cash. Very nice. I'm doing fine art photography. When you're shooting on four by five, you have to get the shop. Right. Because you can't see what you got until after you spend the time and money getting your film developed.
[01:24:35] And it was five bucks a sheet. Oh wow. You guys. So you get it right? Because usually if you screwed it up, you find out days after you shot it and. There's no way to affect to reshoot it because you don't get it back even that often. Or you have to be extremely careful that what you're shooting and when you're shooting film, you are you shooting motion, pictures, you in the digital world, you can do a lot of retouching, but you really want to be doing the kind of retouching that the fashion photographers do.
[01:25:22] I know some fashion photographers who spent three hours retouching a single shot. If you have to do that, then you'd be looking at, you know, three weeks to reach up one quarter of a scene, 24 frames per second. That's like a ten second shot would take you almost a month to reach out to that rate. Right?
[01:25:46] And this is not Lord of the rings. It's a tower with worms in it.
[01:25:53] I kind of want one. Can I get one or D like, are they, are they local? Are they, is that a local business? No, I bought it online garden tower project. It's a cool idea. How much is it? Three or 400 bucks. That's a really cool idea. That's awesome. That's pretty cool.
[01:26:19] Okay. Anybody else? Brad, do you need anything? Okay. Um, I think on anything I'm, I'm I'm good. I have, I had an app had an interesting week. I found an actor for my shoot. I had to reschedule it because the product didn't get here on time. Um, but it finally arrived like actually during the Mark Hall this afternoon, it came.
[01:26:41] So I've got to reschedule for tomorrow night. I went to an acting, I found an acting studio and call the owner and he invited me down for an, for a class on Monday night. He had, he'd kind of his, like one of his open classes. So I went down there and he introduced me to the class. I talked to him, um, hired an actor and then met several other people too.
[01:27:07] And so it ended up being a great way to sway. So there's like a little community that I've tapped into now. And then he's, he's actually letting me shoot this commercial in his studio. So I'm going back up there tomorrow night to shoot it. So that way she, she knows the place. And so we're going to go up there and shoot it tomorrow night.
[01:27:24] So, um, so yeah, that's all going that the only curve ball I've had, and this is that I thought the client was sending me this, that, uh, radiation meter. It's actually one of the props in the video. Um, cause I'm trying to recreate that video with a girl that has the guy in it. And that guy uses this meter in the video.
[01:27:46] He didn't send it to you. So I'm having to kind of change up this, what we're scripting, what I'm scripting for that first video, but the script that you and I, that you, that you wrote, that we worked on, that that will, that one will be able to do as we planned. So anyways, I'm excited. I think it's going to turn out well.
[01:28:05] And so then I also closed another client this week had another call right before this call. And, uh, so yeah, it's been a busy, it's been a busy week. You got to put these wins in the group. If you have wins, if you're closing clients, I want to hear about it in circle. I know. Yeah. It just happened. It happened yesterday.
[01:28:26] And so, um, so yeah, it, it, it's a media buying contract. It's a three-month contract, um, you know, doing it, but I think the clients that they have, they have a lot of need for video. I think we're gonna, we're hopefully going to partner on some video projects and stuff. So I'm hoping it's gonna turn into some, some opportunities there.
[01:28:48] So yeah. So yeah, things are good, just busy, I'm busy. And then I had a sales call this afternoon with a lady. I took her through your process as, as best I could. It's probably the best I've ever done with the sales process. And basically she can't afford me. Uh, we were able to kind of flesh that out early on.
[01:29:10] So I gave her a little advice and we'll help told her what she needs to do before she reaches out to me again. Um, she's just not ready for me yet. So, um, so at what point in the script and the process did that get sussed out? Uh, how I forget it was, it was fairly early. I think it was like, you know, what, what, uh, it was pretty early on.
[01:29:35] We were talking about pains. Cause then she got into the kind of where she was at in her business. And I could tell it was really early. So I asked her a question, I said, so I was like, what are you charging? And how many members do you have? And, and then, and then, and then, uh, then I think it was, what are your goals for this year?
[01:29:52] And when I heard what her goals were and her, I did the math and I was like, dude, she can't even, she can't afford. She can't. I mean, I, I don't, I don't take on a media buying client for less than 2,500 a month, you know? And that's like, and I only do that if I think they're going to spend enough to get to 5,000, you know, um, uh, for the most part, like ideally, but she's, I don't think she like her, her revenue goal was like $5,000.
[01:30:22] So anyways, so yeah, but it was a, it was like a hobbyist, but it was nice getting on a sales call with somebody when I didn't, I knew I didn't need the work. I, I could take it or leave it and I wasn't emotionally attached to trying to close them, you know? So it was kind of a. Yeah to say, no, this is a good fit.
[01:30:47] Nobody at that level should, should be hiring an agency or anything like that, for sure. Like they need to be in a program like this, because like, if your revenue goal is like $5,000, like, I mean, you, you have bigger, you have bigger fish to fry in your mindset and like, like what you want to do in your business.
[01:31:09] Because $5,000, like literally like it's one sale, like a one off thing. One of my retainer clients referred her to me. So I'm actually, I guess they don't really realize, I don't think they really knew what she was doing. This is probably just in the same Facebook group or whatever name. It was like, Hey, anybody know anybody who can run my ads?
[01:31:30] And I got a good guy, you know, everybody thinks they need an agency. So you didn't have an email sequence on her backend. She only had one email going out. She didn't have a funnel. I mean, she had no idea what her funnel would be. Yeah. It was just, yeah. What, not, not anywhere near needing paid media, her traffic, you know?
[01:31:53] Mm, yeah, yeah, yeah. She needs coaching. Yeah, exactly. Yeah. Yeah. I don't know who coaches trying to think of who coaches, coaches at that level. Um, she used to go through, like, I think she's in Stu McLaren's. Tribe course, cause she's got a membership, so hopefully he'll get her up to speed some or somebody like Amy Porterfield or somebody like that might be a good fit for her as well.
[01:32:19] Yeah. But like Amy's too big now to coach, like she just has courses and I don't think it's, I mean, you could probably, there's probably some Amy Porterfield mastermind, but I'm sure it's ridiculously expensive. I mean, probably worth it if that's what you want to do, but, um, yeah. That's true. Yeah. So anyway, so yeah.
[01:32:41] You feel good shooting it? Yeah, I think so. I haven't had time to, uh, I'm going to try to sit down tonight and make some changes to the outline since I don't have that prop. And then, um, and just kind of plan out what I'm going to get for B roll. Um, cause since the product just arrived now I can actually look at it.
[01:33:03] And um, so, so yeah, I'm going to dig into it tonight and if I run into any questions, I'll post them in circle and uh, but cool. Yeah. I'm feeling feel pretty good about it. Yeah. Definitely make a shot list for B roll so that you stick to it. There's a real tendency to undershoot sometimes I've noticed don't yeah, you don't, you don't want to fall into that place.
[01:33:30] Um, uh, are you going to get that funnel up or what? Yeah. That's yeah, that. Has kind of fallen by the wayside while I tackle all this other stuff. So, um, yeah, that's the next top, right? As soon. Yeah. Basically like I get this shot, get it edited and get it delivered and that's my next top priority. But, um, uh, but yeah, I've, I've been working on it.
[01:33:57] I got ClickFunnels and, and started working on it. I've still kind of gone back and forth on the niche and kind of my messaging. So I'm kind of back in that place a little bit, trying to decide, you know, what to, you know, what to do on that. Um, so, and I think it's, and I think it's, I've, I've pretty much settled on like the info product, cause that's literally all my clients and I've got even more now too with this new client that I just closed this week.
[01:34:34] They're all, all the clients we'll be working with in that space are like authors and coaches and people like that. So I think I'm just going to go with that. Uh, yeah. Remember like you should always be, you can't just be doing one thing at a time in the business. I mean, not that I believe in multitasking, but like when you're at a point where you're doing fulfillment, you're, you're always going to be doing fulfillment and you're always going to be doing sales and sales, the sales stuff.
[01:35:09] And the marketing stuff for yourself is less comfortable, but it's more important than the fulfillment stuff, which is not to say that you shouldn't deliver good products. But like, I mean, I know you've got other stuff going on, but when you tell me, like my main priority is shooting this thing and getting it edited and delivered, I'm like, is that what you're going to do for 50 hours a week for the next week?
[01:35:38] Realistically? No, like, and this is why businesses getting into trouble or they'd never really start enough is because they don't build a sales pipeline because they're just like, they feel cozy and fulfillment is it's easy for fulfillment to take over your life. But I would rather see you get to a place where, you know, you're paying people to do some of this stuff instead.
[01:36:07] And then, yeah. So anyway, don't, don't never think for a second that the sales pipeline is not the most important thing in your business because it is 100% is. Yeah. Well, and you know, and that's been in the back of my mind that, um, I definitely need to have that in the mix. I don't need to let it set aside for that long.
[01:36:30] So I need to be working on at least a little bit every day. So I'll, I'll try to prioritize that. I was, um, I'm trying to get better. Just the kind of just time management every day. So having that at least hour or two, that I'm working on the business side of, of that. So I'll see if I can improve on that the next few days.
[01:36:49] Cause, cause you actually said this to me already. I think when I took this client on, you said, okay, just cause you've got this project, that's not the only thing you need to work on for the next week or two. Yeah. I don't want to have the same. I don't want to have the same conversations every week. Brad, you got to move forward or die like a shark.
[01:37:08] All right, I'm ready. I'm just kidding. I'm here to support you, but uh, I guess I'm also here for as Tyrone would put it punch you in the throat, which sounds very violent, very violent. I thought this was a safe space guys and I'm just kidding. Screw safe spaces. We don't need safe spaces. They're overrated.
[01:37:31] Let me, let me just tell you from experience. Like as soon as you get comfortable and you stop putting work into the sales pipeline, things like things have a funny way of just going away. Um, and then you're like, ah, shit. You know, um, especially if you start getting into a point where you hire somebody and then you're like, oh, and I have been at the complete, complete bottom of the barrel here, you know, like I made the classic mistake of getting too comfortable.
[01:38:07] Hiring like crazy. I don't know if I've told you guys this story. We had a big churn as happens and I had to fire like five people at once in one meeting or something for four people. It's not fun. And that was not just because I didn't work on the sales pipeline in that moment. It was more a business mistake that I made at the time, like over hiring for certain positions, but learn, yeah.
[01:38:36] Learn, learn from my mistakes. Right. Like I may have been able to things might've been different if I had dealt with all that differently. And so that's what I'm here to help you with. So you don't have to make these mistakes because no, trust me, you do not want to sit in a room with four and with four people and just let them all go at once was not fun.
[01:39:02] Yeah. Firing really. That was the worst part about having my previous business was firing people, but it was usually because they got drunk and showed up to work drunk or didn't show up at all or whatever it was. It's almost harder. I feel like, you know, cause then you're like, you got to have this, like it almost gets a little combatitive.
[01:39:19] Cause you're talking about negligence, at least with laying off laying people off, you can be like, Hey, we ran out of money. Like we just don't have money to pay you anymore. Um, but yeah, well I'm so glad you guys are here. This is a great, is a great group. Um, does anybody need anything else? Can I, can I actually do it show a video?
[01:39:42] Can I send you guys a video? Um, cool. So I put it in the product thing. Um, the product chat and circle. Um, I would like some feedback on it, so I just, it was a free thing I just wanted to do for fun. Um, cause I, I had this kind of idea to have random pop-ups in the, my area. Cause I just moved here not too long ago, like three years ago and I talked both ACL's to old bla, so I haven't been able to really do anything.
[01:40:07] So, um, I'm trying to do this thing where I just randomly show up at coffee shops and shoot commercials for them. Um, and then eventually post it and then have people tag, um, coffee shops who think they need a commercial. And so then I'll come in with a team and do that to get some marketing and help local businesses and whatnot.
[01:40:27] So anyways, sorry I sat and I'm kind of stuck on it, but so if I speak back, you want to watch it now? Is that cool? Is that all right? Sure. Sure.
[01:41:36] nice. Anybody want to chime in with their thoughts?
[01:41:47] That was pretty cool. Yeah, it was good. So, um, I would, I would sort of get into the coffee shop a little bit faster. It looked good. Like the drone shot and that stuff was great. The transition from the car into the, into the coffee shop, I felt just slowed things down a little bit, but otherwise it was wonderful.
[01:42:29] and locking, locking it. And you're going up kind of led me to believe that it was actually a car ad game. Oh yeah. Some of that. Yeah. It was kind of like what, what story are we telling? Yeah, that makes sense to me. Okay. That's true. Any matters? Sorry about that.
[01:42:57] Are you back? Yeah, I'm back my bad. I think, I think, uh, recash you were saying that you felt like it was a little bit of like a, like maybe you felt like it could have been a car ad up to this point. Maybe it kinda jives with, um, Alex, are you okay with the, with the, with the re with the legal feedback? Oh, absolutely.
[01:43:16] Please, please, please. No, no, no. It's, it's it's it's great. But that, that was just what, when, when you were away, what Rakesh was saying. Yeah, I'd agree with that. You know, something that sticks out to me. I don't know why I can spot this and maybe I'm wrong, but is this on a 60 FPS timeline? Um, edit in a edit in premiere.
[01:43:37] Can you look at the timeline, go to the timeline settings and see what the frame rate is? Because I don't think this is in 24 and maybe I'm wrong. Did anybody else notice that it has like a reality show kind of vibe to it that make me think that it would. That the frame rate of might be wrong on the timeline.
[01:43:56] It's hard to say over zoom because zoom doesn't do a very good job. Yeah. I might be able to see it a little bit better. Uh, choppy, choppy.
[01:44:13] Some of these interiors are painful.
[01:44:19] Yeah. Well, there's, it's tough with the, this is always a tough shot when you've got the window that has like a totally different exposure than the inside. I mean, this is where you have, this is where it gets tough because you have to like really, um, you're arrange things in the, in the coffee shops slightly differently.
[01:44:41] You get the shot. Yeah. And for shots like this, you kind of have to choose either the options you have are to put in the film on the windows, which is expensive. So you probably can't do that. And also it's time consuming or you liked the interior. So that it's closer to the brightness of the exterior, which also requires equipment and time that you may not have, or you exposed to the interior and let the exterior blow out like old school film.
[01:45:13] Probably your best bet because people are so used to that anyway. So what was that last part? Your best bet. If you don't have. Three forces to balance. The exposure would be to expose to the interior of the windows is just nuked the windows because you can't do anything else about them since the fact.
[01:45:36] And just take advantage of the fact that for decades, that's how all movies look because there was a long period of time when even in Hollywood, they didn't have the tools, they didn't have enough juice in their lights to balance those exposures. So they would usually look the windows out. Yeah, no, that makes sense.
[01:45:55] That's helpful. Thank you. So I would the, the shots that stick out to me or, um, her handing you the coffee with the gloves and mask and, um, I'm not sure what, what Arizona is like or how, how far out of the pandemic they're moving, but those are kind of the, the shots that I think we would help sell these videos to the coffee shops, because what they need to do is show that they're taking safety seriously.
[01:46:31] So, you know, having, having workers with masks and gloves is a great shot. Awesome. Thank you. Yeah.
[01:46:43] Uh, I asked my wife for a drone for Christmas. I can't wait to get it for my birthday mother, unless you live in Tennessee. Um, where actually people want to see you without a mask. Um, we've got those areas here in Columbus too, you know?
[01:47:04] Yeah, I think, uh, yeah, I think, I think this is like a great base. I think that we can make you into like an awesome commercial filmmaker in this program, as well as get you a lot of business, which is the main point. But, um, yeah, I think one thing is make sure that you're shooting and well, you don't have to shoot in 24, but make sure that you're on a 24 timeline because this is what it would look like.
[01:47:28] If you were shooting in 60 and then putting it on a 60 timeline, I don't know what's going on. Uh, so that's one thing, um, and that automatically is gonna make it look better. Another way that you might have accomplished that as if you're shooting in 24, but not using a knees. If you increase your shutter speed or lower your shutter angles.
[01:47:54] Oh yeah. That, that could be the other thing. The shutter speed could have been way up. Did you share it with your what'd you shoot it with? Oh yeah. That's the thing with the drone. Um, I didn't have an ND filter on it, so I had to put the shutter like super high in order to get the exposure like decent. So like, um, this was just like something I like pulled everything out real quick.
[01:48:14] Did this in like 45, 30 minutes and just kind of put it together for fun. Um, that was on the spot. So like, um, I did not, I, yeah, so the shutter speed was way, way high, probably like 2000, honestly, even for the, even for the non drone shots. No, the shots were well, I think I actually shot in, um, at 50 frames per second.
[01:48:36] That's why, cause I was thinking that was going to slow most of it. Uh, but I ended up not doing that and um, just kind of kept it. So I think that's probably what ended up happening, which I'm honestly like, usually it's okay. If the timeline is 24 and the footage is 60. I do that all the time. Um, but yeah, so I don't, I don't know.
[01:48:58] I'd have to look, we have to dig in a little bit more, but it definitely did have a bit of a reality show, III vibe, and I think that's a settings thing. Uh, okay. I don't know. It's gotta be some sort of settings thing. Where do you find that? Just putting the footage on a 24 FPS timeline won't necessarily.
[01:49:18] If you that same look, if you don't incorporate some, if you don't ask specifically ads and motion blur, uh, I see if you have, so if you do put, if you do show it at a higher frame rate and then put the footage into a 24 FPS timeline and then use an optical flow of emotion, or it'll recreate, it'll use the extra frames to recreate the motion, blur that you would at least approximately where you would get.
[01:49:52] If you've been shooting it 24 frames per second, with 180 degree shutter. Yeah, I don't use, um, I don't use premiere anymore, but when I did use premiere, I think that's what I had to do. Like if you go to your real time settings, there's a checkbox, right. Where you can pick optical flow and that'll change it when you slow it down.
[01:50:15] I think, I think that's where you do it. I don't have this problem in DaVinci though. Honestly, like I just, this is the use of video I'm editing today. See if I can see if I can find a, uh, see if I can find a 60 FPS. Let's see. 6 29, 24. Okay. So like this is 59. What's this what's this shot.
[01:50:45] That's not a good example.
[01:50:50] Oh, there's me writing on a whiteboard. So if I just throw this on the 24 timeline. Yeah. I mean, I think it looks, I think it looks fine. It looks like it's in 24. So maybe DaVinci's just better at it. I dunno. It's probably just doing the optical flow and tribulation automatically. Like yeah, probably it probably is just how it rolls with DaVinci.
[01:51:18] I'm a big fan of it. I'm a big fan of it and it's free. If anybody wants to experiment with it, that's where I'm headed. That's my direction. I'm going for sure. My first YouTube two cameras shoot you guys.
[01:51:34] Uh, we'll see how it went. I like your purple light. Yeah. I was messing with, uh, I have this like RGB light that sometimes I do this effect for product videos where I just like, cause I don't have like a background. Like a bunch of seamlessness hanging up. So I'll just cast the light on the white wall to create that effect.
[01:51:56] So I was just experimenting with this. It needs to be it's in 4k. I'm probably going to crop it a little or something, but, uh, anyway. Yeah. Anyway, um, but yeah. Uh, well what else about this? I, what, what I loved was I loved that you were thinking a lot about, um, let me go here. I love that you were thinking a lot about mixing up the close medium and wide shots.
[01:52:22] I think that was good. There was a really nice mix there. Um, like that, for example, like that kind of stuff's great. Did a great job really getting in there, mixing that stuff up. I probably would have done more with the wall. Like I would have done some like close stuff with the wall. Um, I would probably take the hero out of it.
[01:52:46] Is that you, that's not you, right? No, that's what buddy. Yeah. I, I don't know that you need a hero for this video, you know, like it almost distracts like it's a bit like I would almost rather have, I don't know. So question is yes. Where we would ask what, what problem we're solving, you know what, yeah. I mean, well, that's the story and that's where it kind of gets to the.
[01:53:20] That's where it kind of gets to the, um, like the first, like the beginning, like when Tyrone, you were saying we'd get into the coffee shop faster. I mean, the first thing that I think about with the coffee shop is that I, I go through the work that I had you guys do in week one around the problem solution framework.
[01:53:38] Right? Like, what do you think is the biggest marketing hurdle for a coffee shop in general?
[01:53:51] I'd say going up against like Starbucks drive through, you know, like this, it's just sheer competition. Like, why the hell am I going to get coffee from you? And not somebody else? I mean, I can make it at home or I can choose one of 20 other options. Right? Probably they're probably off the beaten, beaten path.
[01:54:07] They don't have a through, you got to come in and right. So, so this is why, and, and by the way, all of your potential clients are going to think that about you. And that's why we do the innovative positioning statement. You're in a very high problem, aware high solution aware environment. So the way that you articulate your uniqueness is crucial.
[01:54:32] And then when you're making video content for sales purposes, commercial purposes for a client that is in a very competitive market, like coffee, you're going to find that you're heavily towards it's heavily towards USP. Um, And so like, what is the problem that this coffee shop solves? It's uh, you know, like I remember I was, um, I remember I was, uh, we had a coffee client at some point.
[01:55:02] I had a copywriter that was doing some copy for it and they, you know, it's like a sort of high-end online, but like good prices, et cetera. And they, he wrote some copy and I reviewed it and the copy was like, it was all about how coffee, like, do you need coffee to wake you up in the morning? Do you feel tired dragging throughout the day, you should buy our coffee.
[01:55:25] So why did I find that problematic? Uh, cause it didn't because all, any coffee has caffeine is going to wake you up. Folgers can deliver. Yeah. It's like, that's not the problem that they're solving. Like, like they're not solving the problem of, oh, you're tired in the morning by that coffee. It's like, okay, well, I mean, like if coffee is the solution to my problem, I can get it much cheaper, easier than, you know, than buying it from you.
[01:55:54] You know, getting shipped from some other place in the country to me in a few days from now. Right. That wasn't the problem. So we repositioned their business from a marketing standpoint to solve the core problem, which was ultimately around a USP that they had very high end coffee. For very good prices.
[01:56:16] And they were also fair trade and we worked their USP around that. So that's the first question that I would ask when I walked into this coffee shop, I would say, how are they most unique? And how can I position that from an empathy standpoint? Like from, from, from someone who is trying to make the decision about where to get coffee and their problem being, they want to, I mean, I don't know what's unique about them.
[01:56:47] I mean, that wall seems unique and I don't know if there's something cultural with that that is unique. Or, um, I like, like, are they like the friendliest coffee shop in the neighborhood? Like, what's their deal? Like, are they the latte, arch people, like, what's the thing. And then build the video around that.
[01:57:08] So that then your salt, and then that will help you understand like what the problem is that this business has solved. Cause like every, every business is there to solve a problem. Like that's why businesses exist. Even when it's like something like a coffee shop and it's so competitive, you might say, oh, I'm not solving a problem.
[01:57:26] Cause there's a bunch of other solutions. Well, that's not true. I mean, you're solving someone's problem or else you don't exist. That problem could be, I don't have a coffee shop that I love. You know, like, uh, I don't have a coffee shop that serves good enough coffee. It could be, I don't have a coffee shop where I can sit down and have a conversation.
[01:57:43] Like what's the problem that this business solves. And then the story of the video will be around that. Like, that's the real thing does that oh, absolutely. Super helpful. Yeah. I really appreciate everything when you're, when you're doing videos for a really competitive market. And if you really are going to go for this like coffee shop thing, which I love, by the way, I'm obsessed with coffee, I'm like obsessed with it.
[01:58:07] Watch my YouTube video today. I did some, it was my first sexy coffee, B roll sequences, check it out. Um, uh, but like, yeah, like the first thing when I'm in a competitive market, but I'm advertising for a product that's in a competitive market is it's like, what is your USP? How are your unique selling point?
[01:58:30] How are you unique? And then how can we tell that story? And then that takes me into the video. Um, and there are a bunch of different ways to go about that. But even in a simple, like B roll driven video, that's like 30 seconds long. You can tell that story. It's just about taking people through that sequence.
[01:58:51] Um, so hopefully that was helpful feedback. Yeah, no, absolutely. Uh, all the technical stuff. I've, there's just so much I have to learn still. So it's super helpful to hear. And then I decided to be here because, um, there's so much with, uh, like, you know, I don't know what USP is. And so you just said that. So I was like super helpful, you know, I don't know the terminology yet.
[01:59:10] So, um, I just guide the class today, you know, I just signed up, uh, this morning, so it was really close to this, uh, this, uh, call was going on. So I'm just, I'm already like, oh my gosh, he's gonna be so helpful. I just, I'm excited. So I'm just thinking, be honest with you. And I'm not tooting my own horn. This is not just me, but like, I can't understand why everybody starting their business wouldn't do a program like this.
[01:59:30] Like, cause I used to back when I was running more of like an agency, like I would have business owners come to me all the time and they wouldn't have any of their shit sorted out, like no idea who they are, how they're unique, what they're delivering, like, like how to market themselves at all. You've got to do this work.
[01:59:51] Otherwise you're never going to like, you're not even going to get to 10 K a month as a business, if you don't do this work. And like, we do it really fast. But yeah, no, I mean, I think it's good. I'm, I'm sort of amazed as we're going through and I hope you guys feel that way too. Okay. Is there anything else that I I'm kinda loving this, but real quick?
[02:00:12] Cause I it's time to go, but the deal is I was in a different coaching program and it was all about. The, the deliverables, how to, how to create the ads and all of that. And I was looking around at my cohorts who had these thriving businesses. And then I was looking at my clients, thinking you people suck and you're not paying me enough.
[02:00:33] This is my fault. I got to get my shit sorted because I can't live like this. So I'm bliss. This has really changed my mindset and giving me actionable steps to actually get there. So, um, welcome Alex. I think you pick the right one. Thank you. Oh, see. Right. And we had another new student join on Wednesday.
[02:00:59] He's in Australia. So this call is at like 6:30 AM. He's got some sort of, he's a photographer too. So he's got some sort of photography gig for the first two of our meetings, but he'll be there after that. So we'll have, uh, there'll be at least seven of us, but we're growing pretty rapidly now. So, um, and we're only getting better, I think like everybody's advice.
[02:01:22] It's so, so nice to have other people's feedback. Um, use circle, don't forget to use circle. It's there for you. I've noticed we're using it a little more lately and it's good. Just keep using it. Um, and yeah. Anything else? You need? Anything else? You good? I go all night. I haven't seen my kids in a while, but that's fine.
[02:01:45] They know what's up. Daddy's working. Daddy's got to pay them. I watched your video. It was good. I liked it. The family video. Oh, good. I'm glad. Yeah. Thanks. I think that, yeah, I mean, it has some flaws, but it was my attempt to do it. I've never tried to do a blog before and I just got, I did sell my $2,500 lens that I hated, and I got a new 14 millimeter, um, wide angle.
[02:02:12] So I was like, ah, I'm going to do a blog. Um, or, uh, I'm going to do my first vlog and whatever. And Meg was away all weekend. So it was just me with the kids. And I was like, oh, why don't I do like a nice little, like basically no story. I'm just going to like document the day and see what happens. I dunno.
[02:02:31] Like ultimately even if people don't enjoy it that much, like it'll be, uh, I think it's good, but I think it will be good for your channel to mix that in. Well, yeah, well, and also like for just people to see who I am as a person, I think too, just so that they'll cause you know, when, when you're selling a program like this, I mean, there's obviously going to be some skepticism because this is like, everybody seems like they're selling something and I want people to be able to see that I'm a human too.
[02:02:56] Um, but also like, can you imagine like Brad you've watched it, can you imagine my kids watching that video and like six, seven years from now, it's going to be like, or me watching that video and see like seeing them at this age. Oh, my gosh. Yeah. It's like a snapshot in time. It's just such a cool thing to be able to do when you know how to do video.
[02:03:16] Well, and like those years when they're running around in pajamas and stuff like that, because you know, my, my kids are older now. So like, it, it seems like far, far away. And so, um, yeah, it goes quickly to that era when they're at home in your safe space, playing in the living room and pajamas. Yeah. Enjoy that while it lasts.
[02:03:39] I know, I know. I know it changes. All right. Well, does anybody else need anything else? Nice to have everybody here. Let me know if you need anything. Update me on your progress on all of this in circle, hold yourselves accountable to move forward. Okay. Sounds good. Thanks, Matt. All right, y'all talk to you soon.
[02:04:01] You got it.