top of page

How to Write YouTube Ad Copy That Converts Into Leads and Sales

So many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative.


But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people clicking on your ad and converting down your funnel.


In this episode we talk to Anika Watkins of Moxie Media Management. Anika is the founder of Moxie, which is a full service copywriting agency and an expert copywriting pro herself.


Anika talked to us about the four fundamentals of direct response copywriting, how to establish your authority in your video ads, and the psychological principles which get people to click on them, among many other things.



MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page

----

Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo

Get my book, Producing Empathy, on Amazon!

https://www.amazon.com/dp/B083XRZCT8

Wave at me on Social!

Facebook: https://www.facebook.com/mattjohnstonvideo

Twitter: https://twitter.com/bymattj

Instagram: https://www.instagram.com/bymattj/

LinkedIn: https://www.linkedin.com/in/bymattj/

TikTok: https://vm.tiktok.com/XUUU2s/

YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw

Text me! Seriously! 610-904-8076

Hit me up! matt@guidesocialglobal.com

www.guidesocialglobal.com

www.mattjohnstononline.com


SUBSCRIBE TO THE VIDEO MARKETING PODCAST:


APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator

SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu

OVERCAST: https://overcast.fm/itunes1473696161/the-video-marketing-podcast

STITCHER: https://www.stitcher.com/podcast/the-video-marketing-podcast


All Other Platforms: https://anchor.fm/video-marketing-podcast



0 views0 comments

Recent Posts

See All

Okay. Good morning. Can you hear me? I don't know about morning. Listen. I think mornings a much happier way to greet people. It's filled with hope and promise [00:01:51] everybody. We are in the midd

We have 11 people in this wonderful program now, so I'm sure there'll be trickling in, but you guys are here first. [00:00:12] Your gums were cash, or do you guys want to jump on in first? Anybody wan

So rock and roll. So what's new with what's new with you. What are you working on? I have the following mostly set up. So when I get guys running on first making dinner and then setting up the ad camp

bottom of page