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How to Leverage Custom Intent and Custom Affinity Audiences in Your YouTube Ads

Sometimes when you're inside a YouTube ad campaign, and you can't find the exact audience you're looking for, custom intent and custom affinity audiences are the best place to turn.


In both cases, you get to create your own audiences off Google's big data to take matters into your own hands.


This week, we spoke to Nicholas Ayers of Made You Look Video Marketing about how he leverages these audiences regularly to get incredible results, particularly for local businesses.



MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page

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Join me on Twitch LIVE Monday mornings at 1030am EST and come with questions! twitch.tv/mattjohnstonvideo

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https://www.amazon.com/dp/B083XRZCT8

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SUBSCRIBE TO THE VIDEO MARKETING PODCAST:


APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator

SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu

OVERCAST: https://overcast.fm/itunes1473696161/the-video-marketing-podcast

STITCHER: https://www.stitcher.com/podcast/the-video-marketing-podcast


All Other Platforms: https://anchor.fm/video-marketing-podcast



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